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Senior Web Analytics Consultant Resume

Los Angeles, CA

SUMMARY:

  • Track record of successfully analyzing data with a broader and organization wide perspective, drawing conclusions, and proposing optimized solutions.
  • In depth technical and functional expertise with web analytics and optimization solutions like Adobe - - Analytics, Target & DTM, Google Analytics, Optimizely, and Tealium.
  • Excellent verbal, written, interpersonal and presentation skills. Champions initiative, thrives under pressure, stays on top of requests and provides creative solutions.

SKILLS:

  • Adobe Creative Suite (12 years), Microsoft Office Suite (10 years), Adobe Analytics (Sitecatalyst) (7 years), Adobe Target (2 years), Adobe DTM (3 years), Java Script/HTML (2 years), Google Analytics (2 years), Tealium (1 year), Tealeaf, OpinionLab (2 years)
  • Adept at collaborating with technical and non-technical business groups
  • Experience with technical infrastructure behind large corporate websites
  • Experience of web content management systems, HTML and JavaScript
  • Strong design and software skills based on education and experience
  • Fluent in Hindi and Punjabi

EXPERIENCE:

SENIOR WEB ANALYTICS CONSULTANT

Confidential, Los Angeles, CA

Responsibilities:

  • Independent web analytics, data warehousing, and reporting contractor on a short-term and ad-hoc basis.
  • Clients incl. Sephora, Intuit, Toyota, Apollo Group and American Funds.
  • Supported Web Analytics Optimization, Tagging and Tag Management, Testing and Personalization initiatives.
  • Defined measurement and optimization roadmap and established governance, data architecture and optimization processes for Analytics, Target and Tagging solutions.

OPERATIONS & INSIGHTS MANAGER

Confidential, South San Francisco, CA

Responsibilities:

  • Managed Web Analytics Measurement & reporting for multiple brands totaling ~ $2.5B in annual revenue.
  • Implemented VOC/iPerceptions for Interactive Marketing portfolio consisting of 70+ web properties.
  • Championed optimization that led to 3X increase in online valued action conversions.
  • Integral part of teams that won several awards for measurement planning, optimization and marketing excellence.

WEB ANALYTICS/OPTIMIZATION MANAGER

Confidential, San Jose, CA

Responsibilities:

  • Managed Web Analytics & Optimization responsibilities for the entire organization.
  • Served as the Adobe Analytics & Adobe Target administrator; manage implementation, KPI development, page naming and tagging process for all Brocade.com global web properties. Streamlined processes that reduced the web data ETL process time by half.
  • Defined measurement and optimization roadmap and established governance, data architecture and optimization processes that drove website KPI conversions by 4X and reduced friction (Bounce Rate, Exits) by 2X.
  • Managed strategic vendor relationships and client engagements with Adobe (Consulting, Training, and Client Care), OpinionLab, Compete.com, and Ensighten that led to year-round streamlined budgeting.
  • Championed, designed and implemented Adobe Analytics dashboards for executives, functional leads and product and marketing stakeholders and support an enterprise level mandate to establish a culture of measurement, testing & optimization.
  • Developed and managed the overall web analytics roadmap for all Demand Generation, Mobile, Social, and SalesForce integrations.
  • Managed performance for a team of 4 technical consultants, 3 business consultants and two dotted line analysts.

SENIOR WEB ANALYTICS CONSULTANT

Confidential, Santa Clara, CA

Responsibilities:

  • Web Analytics lead for Confidential ’s Collaboration Software Group.
  • Adobe Analytics and TeaLeaf administrator; managed implementation, KPI development, page naming and tagging process for all WebEx.com global and local pages.
  • Managed strategic vendor relationships and client engagements with Adobe (Consulting, Training, ClientCare) and Radian6.
  • Trained WebEx.com employees in Adobe Analytics, Discover, Report Builder and TeaLeaf.
  • Managed performance for a team of one direct and two shared reports.

WEB ANALYTICS CONSULTANT

Confidential, San Jose, CA

Responsibilities:

  • Served as the Global Product Analytics lead on an enterprise level Adobe Analytics retool, TeaLeaf integration and Confidential .com webpage portfolio page name revamp.
  • Served as the Adobe Analytics administrator, define the page name taxonomy and manage the KPI development, page naming and tagging process for all Confidential .com global and local pages.
  • Managed day-to-day Adobe Analytics and TeaLeaf relationship with Adobe and Client Care.
  • Trained Confidential .com employees in Adobe Analytics and TeaLeaf.

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