SENIOR WEB ANALYTICS CONSULTANT Resume Los Angeles, CA - Hire IT People

SUMMARY:

Track record of successfully analyzing data with a broader and organization wide perspective, drawing conclusions, and proposing optimized solutions.
In depth technical and functional expertise with web analytics and optimization solutions like Adobe - - Analytics, Target & DTM, Google Analytics, Optimizely, and Tealium.
Excellent verbal, written, interpersonal and presentation skills. Champions initiative, thrives under pressure, stays on top of requests and provides creative solutions.

SKILLS:

Adobe Creative Suite (12 years), Microsoft Office Suite (10 years), Adobe Analytics (Sitecatalyst) (7 years), Adobe Target (2 years), Adobe DTM (3 years), Java Script/HTML (2 years), Google Analytics (2 years), Tealium (1 year), Tealeaf, OpinionLab (2 years)
Adept at collaborating with technical and non-technical business groups
Experience with technical infrastructure behind large corporate websites
Experience of web content management systems, HTML and JavaScript
Strong design and software skills based on education and experience
Fluent in Hindi and Punjabi

EXPERIENCE:

SENIOR WEB ANALYTICS CONSULTANT

Confidential, Los Angeles, CA

Responsibilities:

Independent web analytics, data warehousing, and reporting contractor on a short-term and ad-hoc basis.
Clients incl. Sephora, Intuit, Toyota, Apollo Group and American Funds.
Supported Web Analytics Optimization, Tagging and Tag Management, Testing and Personalization initiatives.
Defined measurement and optimization roadmap and established governance, data architecture and optimization processes for Analytics, Target and Tagging solutions.

OPERATIONS & INSIGHTS MANAGER

Confidential, South San Francisco, CA

Responsibilities:

Managed Web Analytics Measurement & reporting for multiple brands totaling ~ $2.5B in annual revenue.
Implemented VOC/iPerceptions for Interactive Marketing portfolio consisting of 70+ web properties.
Championed optimization that led to 3X increase in online valued action conversions.
Integral part of teams that won several awards for measurement planning, optimization and marketing excellence.

WEB ANALYTICS/OPTIMIZATION MANAGER

Confidential, San Jose, CA

Responsibilities:

Managed Web Analytics & Optimization responsibilities for the entire organization.
Served as the Adobe Analytics & Adobe Target administrator; manage implementation, KPI development, page naming and tagging process for all Brocade.com global web properties. Streamlined processes that reduced the web data ETL process time by half.
Defined measurement and optimization roadmap and established governance, data architecture and optimization processes that drove website KPI conversions by 4X and reduced friction (Bounce Rate, Exits) by 2X.
Managed strategic vendor relationships and client engagements with Adobe (Consulting, Training, and Client Care), OpinionLab, Compete.com, and Ensighten that led to year-round streamlined budgeting.
Championed, designed and implemented Adobe Analytics dashboards for executives, functional leads and product and marketing stakeholders and support an enterprise level mandate to establish a culture of measurement, testing & optimization.
Developed and managed the overall web analytics roadmap for all Demand Generation, Mobile, Social, and SalesForce integrations.
Managed performance for a team of 4 technical consultants, 3 business consultants and two dotted line analysts.

SENIOR WEB ANALYTICS CONSULTANT

Confidential, Santa Clara, CA

Responsibilities:

Web Analytics lead for Confidential ’s Collaboration Software Group.
Adobe Analytics and TeaLeaf administrator; managed implementation, KPI development, page naming and tagging process for all WebEx.com global and local pages.
Managed strategic vendor relationships and client engagements with Adobe (Consulting, Training, ClientCare) and Radian6.
Trained WebEx.com employees in Adobe Analytics, Discover, Report Builder and TeaLeaf.
Managed performance for a team of one direct and two shared reports.

WEB ANALYTICS CONSULTANT

Confidential, San Jose, CA

Responsibilities:

Served as the Global Product Analytics lead on an enterprise level Adobe Analytics retool, TeaLeaf integration and Confidential .com webpage portfolio page name revamp.
Served as the Adobe Analytics administrator, define the page name taxonomy and manage the KPI development, page naming and tagging process for all Confidential .com global and local pages.
Managed day-to-day Adobe Analytics and TeaLeaf relationship with Adobe and Client Care.
Trained Confidential .com employees in Adobe Analytics and TeaLeaf.