Ui / Ux / Vx Design Architect Resume
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Phoenix, AZ
SUMMARY:
- Passionate UI / UX / VX Design professional with the proven know - how to combine creative and usability viewpoints resulting in world-class web and mobile applications.
- A proven history of creating cutting edge interface designs for websites and mobile applications.
- Expert in providing compelling user experiences to improve brand loyalty, customer retention and visit-to-order ratios.
- Full understanding of Agile / UX project life cycle from definition to test and release.
TECHNICAL SKILLS:
- Axure
- Balsamiq
- Sketch
- InVision
- ClickTale
- Morae
- Optimizely
- ProtoShare
- UITests
- UserZoom
- Google AdWords / AdSense
- Google Analytics
- Google Tag Manager
- Google Webmaster Tools
- Google Website Optimizer
- Microsoft adCenter
- Omniture
- Visual Science
- Yahoo Search Marketing
- Adobe Experience Manager AEM
- Adobe Dreamweaver
- Adobe Fireworks
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe XD
- Microsoft Office
PROFESSIONAL EXPERIENCE:
UI / UX / VX Design Architect
Confidential, Phoenix, AZ
Responsibilities:
- Lead on all facets of UX process from concept generation to quality assurance
- Create site maps, user journeys and high-level application designs
- Design compelling, engaging and effective user interfaces across web and mobile platforms
- Define user personas to create a coherent user experience for web and mobile devices
- Partner with Product Owners and users to prototype feature specifications
- Aid in shaping the trajectory of the product iterations
- Work collaboratively with other development team members to refine our various applications
- Perform qualitative (interviews, surveys) and quantitative (A/B, heatmaps) user research to validate vision, flow and process
- Generate and present ideas, designs and decisions to improve applications and user experiences
- Champion user-centered design to the wider team
- Advocate and evangelize best practices for user-centered design and user research with clients and staff
- Work with executive stakeholders to ensure UI/IA needs are aligned with the business priorities
User Experience Architect
Confidential, Phoenix, AZ
Responsibilities:
- Established relationships within UX and Online Marketing departments across divisions
- Help the agency grow business through adoption of UX approach for eRetail projects
- Support the drive for eRetail marketing for high-profile eCommerce projects and clients
- Work with Integer’s clients to educate how UX can help transform their business
- Introduce the appropriate analytic research to support the identified eRetail content needs
User Experience Architect
Confidential, Tempe, AZ
Responsibilities:
- First Confidential enterprise-wide brand and product UX strategist / architect
- Developed 5-year strategic business plan for cross-channel user experiences across brands
- Provided heuristic evaluations of existing and proposed environments, applications, online products
- Led UX interaction with web marketing, sales, and production teams
- Spearheaded analytics deployment for SiteCore, Adobe Experience Manager AEM and Google search products
- Designed for mobile, location and 3rd party services to make meaningful product experiences
User Experience Architect
Confidential, Phoenix, AZ
Responsibilities:
- Interaction Design: eCommerce Web and mobile solutions
- IxD Deliverables: Site maps, annotated wireframes, user flows, visual design comps, style guides
- Prototyping: Produced low fidelity paper and high fidelity, functional and semi-functional
- UI / UX Design: Website, web apps, mobile apps and intranet solutions
UX / Marketing Manager
Confidential, Tucson, AZ
Responsibilities:
- Directly responsible for growing Online and Sales revenue from $220M to over $30M
- Site catapulted visit-to-lead and visit-to-order ratios, while shrinking shopping cart abandonment rate by 21%
- Led UX design on ground-breaking mobile application that redefined the K-6 online education market landscape.
- Delivered interactive student / teacher / parent app that helped capture the #1 market position
Director of Interactive Marketing
Confidential, Gilbert, AZ
Responsibilities:
- Pioneered A/B split testing, facilitating response-rate gains of 25% on banner ads and landing pages
- Injected UX design into major eRetailers web properties with customer acquisition increases of 12.8%
- Researched and launched nonprofit sites UX improvements for $1.2M increased online donations
- Designed high-impact sites with strong emotional appeal to maximize user engagement
Sr. UI Designer
Confidential, Tempe, AZ
Responsibilities:
- Designed, developed, and launched websites and mobile applications
- Created estimates and project plans related for UX design efforts on time on budget delivery rate of 99%
- Decreased page abandonment rates by 18%
- Improved client revenues by an average of 10% for a variety of mobile applications
