SUMMARY:

• Certified Web Analytics consultant with around 7 years of experience and expertise on Adobe Analytics, Google Analytics, IBM Coremetrics, WebTrends, Adobe Test & Target, Ensighten Enterprise Tag Management, DTM, GTM and Clickstream.
• Expertise in providing end to end Web Analytics services from tech specs, implementation, reporting, analysis & business strategy (optimization).
• Worked on various projects and gathered experience across different verticals like Retail, E - commerce, Banking, Travel, and Insurance.
• Used Google Tag Manager to implement third-party tags (DoubleClick Floodlight etc.), data layers and selected site functionalities.
• Excellent knowledge on eVars, props, success events, SAINT & Rule-based classification.
• Extensively worked on validating tracking issues, missing variables and report/fix the issues across website and mobile apps (Android, IOS) using Charles, Fiddler and browser plugins.
• Analyze the KPI of multichannel marketing promotions and provide fine-tuned customized marketing campaign at channel level.
• Worked on deep dive pathing and conversion optimization analysis based on business requirements.
• Leveraging the Adobe Marketing Suite (Site catalyst, Discover, Test & Target, Data ware house) to analyze the contribution/ROI of different campaigns, Paid channels & Banner- ads.
• Worked with LOB to develop an effective set of dashboards, reports, KPIs and metrics. Created dashboard and Monitored KPI's as needed.
• Working knowledge in Adobe Test & Target, SQL and Data Science.
• Closely worked with the predictive analysis team to help develop demand forecasts based on seasonality.
• Managing analytical tag migration program from legacy system to new tag management system (DTM).In-depth knowledge of web analytics processes and other related SDLS standards and their application in web platforms.
• Exceptional organizational, presentation, and communication skills - both verbal and written.
• Solid understanding in Excel, DoubleClick, Tableau, Google Analytics Premium, Oracle.

TECHNICAL SKILLS:

UI Web Technologies: HTML5, CSS3, XHTML, XML, JavaScript, AJAX, JQuery, JSP Frameworks, Backbone.js, Angular.js, React js

Content Management: WordPress, Dynamic Tag Manager, Google Analytics, Adobe Analytics, Target

Database: MySQL, SQL Server 2012, Oracle 11g, IBMdb2.

Versioning tools: TFS, Visual Source Safe (VSS).

Web server: Internet Information Server (IIS), Tomcat, Apache

Visualization Tools: Tableau

Development Methodology: Waterfall, Agile.

Scripting Languages: UNIX Shell Script, JavaScript.

Build tools: Ant, Maven, Gradle, Jenkins

Bug Tracking Tools: Visual Studio Team System, Microsoft Test Manager, HP-QC

Operating Systems: Windows, MacOS

Automated Dashboard: MS Advanced Excel, Tableau, Google Data Studio, Adobe and Google

Analytics SEO Tools: WordTracker, Google Adwords, Google Insights

Bug Tracking Tools: Visual Studio Team System, Microsoft Test Manager, HP-QC

PROFESSIONAL WORK SUMMARY:

Sr. Web Analytics Developer

Confidential, New York, NY

Responsibilities:

• Involved in discussions with marketing and business analyst to understand the business UI requirements, page navigations, page tags and analytics requirements
• Involved in developing HTML's for email campaigns and rolled out campaigns using Eloqua
• Content optimization based on analytics resulted in improving visitors
• Configured Tags, variables (events/s.code/eVars) using Adobe Dynamic Tag Manager and Adobe Analytics (Omniture Site Catalyst) script in to webpage to capture the Visitor matrix during run time
• Involved in implemented Google Analytics 360 dashboards for partner sites using Analytics, Tag Manager, Optimize and Attribution
• Designed and implemented data layer in Dynamic Tag Manger to simplify and manage tags sending data in structure way to Web Analytics, Double Click, Test & Target tools.
• Designed and developed Adobe analytics project reports based on Dimensions, Metrics, Segments and Channels.
• Involved in setup and configuration of DTM- Analytics-Test & Target integrations
• Mapped name value pairs to profile parameter in target global Mbox and configuring s code.js in web properties.
• Worked on Adobe Target implementation and performing A/B testing campaigns to increase conversion rates and maximize user experience
• Applied ethical SEO best practices when performing tasks such as keyword research, competitive analysis, content optimization, Meta tag creation, alt tag creation and social media optimization.
• Involved in developing HTML's for email campaigns and rolled out campaigns using Eloqua
• Involved in dynamic and browser compatible pages using HTML5, CSS3, JQuery and JavaScript.

Environment: HTML5, DOM, DHTML, XHTML, CSS, JavaScript, Angular JS, Adobe Tag Manager, Adobe Analytics, Test & Target, jQuery, Eclipse, MYSQL and REST Web Services, JQuery, Stored Procedure, GIT, Agile, DTM

Web Analytics Strategist

Confidential, Eagan, MN

Responsibilities:

• Implemented online web tracking using Google Tag Manager; in addition, to setting up Goals and producing Event Reports in Google Analytics in order to accurately understand
• Utilized advanced knowledge of data sources such as Google Analytics, Adobe Analytics (Omniture/ SiteCatalyst),and other data sources in order to provide accurate and insightful reports
• Effectively munged complex digital Multi-Attribution datasets using Python's Object Oriented capabilities and it's various libraries (Pandas, Numpy, csv, etc.)
• Implemented online web tracking using Google Tag Manager; in addition, to setting up Goals and producing Event Reports in Google Analytics in order to accurately understand
• Automated numerous time sensitive data entry tasks by learning and utilizing Google Apps Scripts JavaScript API for Google Sheets
• Provided client facing suggestions and analysis in a succinct and timely manner
• Work with and alongside stakeholders to model and frame business scenarios that are meaningful and impactful on critical business processes and/or decisions.
• Assist with creating an analytics roadmap and develop reporting as per the roadmap
• Developing insights from the websites' data to help drive their improvements.
• Create reports and develop insights for key executive stakeholders across the company.
• Collaborate and communicate with management, internal, and external partners regarding analysis results, methodologies, project progress, and issue resolution.
• Provide guidance and mentoring to less-experienced team members.
• Analyzing web analytics data (Omniture, Google Analytics) implement and maintain Adobe Analytics and the integration of DOMO for overall performance of all HPE sites.
• Working closely with the Global Digital Marketing team and various key stakeholders globally on projects that require data analysis and implementation.
• Assist with creating an analytics roadmap and develop reporting as per the roadmap.
• Developing insights from the websites' data to help drive their improvements.
• Create reports and develop insights for key executive stakeholders across the company.

Digital Analytics Specialist

Confidential, Jersey City , NJ

Responsibilities:

• Designed and developed User Interface using CSS, HTML and JavaScript. Used JavaScript DOM manipulation and JavaScript event to generate the data result in UI.
• Developed and automated Google Analytics dashboards for web performance statistics
• Led technical implementation of Google Analytics using Google Tag Manager.
• Implemented Google Tag Manager and Google Analytics on marketing sites, generated reports summarizing visitors traffic by location, New Vs Existing users, Bounce rates etc.
• Designed and developed Analytics project reports based on Dimensions, Metrics and Channels.
• Installed, configured and customized the Shop E-commerce plugin to meet clients' needs
• Strategically grew organic search traffic by 100% - 200% for 3websites, including e-commerce and B2B, with optimizing content based on Tag Management and Analytics reports
• Developed different JQUERY component in MVC micro architecture framework which internally use various design pattern such as singleton, command, delegate, etc.
• Collaborate with and empower editors, brand and product managers with weekly and monthly reports about users' navigation behaviors
• Utilize advanced features of Google Analytics to create custom dimensions, audience & acquisition reports, and user management
• Monitor and evaluate digital attribution models, conversion goals, channel & source traffic, and event actions in Google Analytics
• Worked on integrating JQuery APIs with MVC pattern.
• Implemented CSS3 and object oriented JavaScript based navigation system visually identical to previous table-based system to improve ease of maintenance and organic search engine placement.
• Performed unit testing and end to end functional testing
• Documented the design documents and release notes
• Provided daily and weekly updates to team leads and managers

Environment: Java, HTML, CSS, Google Analytics, Google Dynamic Tag Manager, JavaScript, WordPress, PHP, Ajax, JSON, JSP, JQuery, MVC, DOM, TFS, Visual Studio, Windows

Digital Marketing Developer

Confidential, Miami, FL

Responsibilities:

• Designed and developed User Interface using CSS, HTML and JavaScript. Used JavaScript DOM manipulation and JavaScript event to generate the data result in UI.
• Developed and automated Google Analytics dashboards for web performance statistics
• Led technical implementation of Google Analytics using Google Tag Manager.
• Implemented Google Tag Manager and Google Analytics on marketing sites, generated reports summarizing visitor’s traffic by location, New Vs Existing users, Bounce rates etc.
• Designed and developed Analytics project reports based on Dimensions, Metrics and Channels.
• Installed, configured and customized the Shop E-commerce plugin to meet clients' needs
• Strategically grew organic search traffic by 100% - 200% for 3websites, including e-commerce and B2B, with optimizing content based on Tag Management and Analytics reports
• Developed different JQUERY component in MVC micro architecture framework which internally use various design pattern such as singleton, command, delegate, etc.
• Worked on integrating JQuery APIs with MVC pattern.
• Implemented CSS3 and object oriented JavaScript based navigation system visually identical to previous table-based system to improve ease of maintenance and organic search engine placement.
• Performed unit testing and end to end functional testing
• Documented the design documents and release notes
• Provided daily and weekly updates to team leads and managers

Environment: Java, HTML, CSS, Google Analytics, Google Dynamic Tag Manager, JavaScript, WordPress, PHP, Ajax, JSON, JSP, JQuery, MVC, DOM, TFS, Visual Studio, Windows Web Analytics Intern, Columbus, USA

Digital Analytics Intern

Confidential, CA

Responsibilities:

• Design, build, and automate dashboards having brand-specific KPIs using high-quality SQL queries. Reduced reporting time by 40%
• Tracked performance data across multiple sources, including Google Analytics, App Annie, App Figures to provide support for internal use.
• Converted Confidential 's 6-year historical data into visual dashboards in Tableau shared with stakeholders.
• Provided insights from data analysis and assisted with creating monthly analytics reports
• Managed a large amount of users' data and did preprocessing in SQL Server.
• Developed reporting using Tableau, d3, Google Analytics, Excel and SQL to support business teams with marketing analysis capabilities.