SUMMARY:

Experienced Interaction Designer for Web, Mobile & touch - enabled devices. I am an interaction designer with focus on developing simple solutions over complicated ones and giving continuous attention to technical excellence.

KEY AREAS OF EXPERTISE:

• Prototyping, Web design, Wireframing, Information Architecture, Interaction Design, Research & Analysis, Affinity Diagrams, User Research.
• Specialize in Digital asset management, Media asset management with high level of experience in digital domain.

SKILLS:

Adobe: Photoshop, Fireworks, Dreamweaver, Illustrator, MS Office, Axure, Sketch, Balsamiq, InVision app, Omnigraffle, IRise

Scripting: CSS, HTML

OS: Macintosh, Windows, IOS, Android Agile

EXPERIENCE:

Confidential, San Francisco, CA

Senior User Experience Designer

Responsibilities:

• Managed a team of designers within an Agile environment, responsible for the architecture and design across all desktop, tablet and mobile platforms. Through collaboration with our research team, content strategy and visual design, we worked closely with our product and technology partners to produce the best design solutions for our users — from consumer, small business, commercial and enterprise software.
• Focused on both mobile and online platforms -- from mobile payment/wallet designs to transaction-based functionality in the authenticated environment.
• Led multi-disciplinary user-experience project teams consisting of visual designers, content strategists, and others
• Design and deliver UX designs and documentation.
• Created interactive prototypes to better convey design solutions for product owners, technology partners, and usability testing.
• Managed a project team consisting of content strategist, visual designer, and work in conjunction with usability engineers and researchers.
• Led visioning efforts to conceptualize and explore new experiences and help inform and influence business / product partners.
• Developed, documented, and implemented processes and standards — partnering with business, development, legal/ risk/compliance.
• Scope, size, and define project strategy and requirements for desktop and mobile platforms.
• Coordinated pre-project design sessions with business/product partners and research specialists.
• Created a custom UX documentation tailored to the project: competitive analyses, audits, inventories, site maps, prototypes and wireframes.
• Managed vendor relationships in order to influence and improve design direction; communicating recommendations to executive leadership.
• Managed outside-agency designers and review of creatives to refine optimal design solutions.
• Mentored/educated team members and partners based on UX practices, ADA Compliance and other industry knowledge.
• Assisted in initiating design and project process for the largest project in the bank’s history.
• Assisted with managing vision work across the team, define processes, and manage vendor relationships and outside agency designers.

Confidential

Senior User Experience Designer

Responsibilities:

• Understand complex problems and solve them with simple, industry-leading user interface design solutions.
• Currently working on a product within an Agile environment to provide excellent Wealth Management Solutions for financial institutions such as Banks, Financial Advisory groups & others. My work profile includes and is not limited to understanding Paint Points of the Service Providers, conducting internal and external Stakeholder Meetings, redefining Task Flows, Design and Develop solutions through means of Rapid and Interactive Prototyping, Wire Framing, collaborating with developers on the minutest details, Validation and Educating End User through workshops and presentations.
• Understand complex problems and solve them with simple, industry-leading user interface design solutions.
• Worked on a product to provide excellent Care Management Solutions. My work profile includes and is not limited to understanding Paint Points of the Service Providers, conducting internal and external Stakeholder Meetings, redefining Task Flows, Design and Develop solutions through means of Rapid and Interactive Prototyping, Wire Framing, collaborating with developers on the minutest details, Validation and Educating End User through workshops and presentations. Understanding and implementation of HIPAA Standards and ADA compliance in the application.

Confidential, Palo Alto, CA

Senior User Experience Designer

Responsibilities:

• Understand complex problems and solve them with simple, industry-leading user interface design solutions.
• Develop scenarios, navigational structures, sitemaps, user flows, screen designs, interaction model and functional templates, then assist the project team with the creation of visual design and content artifacts.
• Design, develop, and refine prototypes.
• Work on ongoing design and development for a product launch as part of a team.
• Work with project teams to understand business goals and identify customer needs.
• Partner with product managers, project managers, developers, business analysts, legal/compliance, and more.
• Consult with business stakeholders to educate and inform around the business value of experience design and user centered design practices.
• Participate in early discovery work that helps to determine future strategy.
• Advocate for change that enhances customer experience and improves process.

Confidential, Washington, DC

Senior User Experience Designer

Responsibilities:

• Collaborating with CX Designers, Content Strategists, Producers, and Researchers on multi device experiences for online financial education, product information, tools, and applications.
• Understand complex problems and solve them with simple, industry-leading user interface design solutions.
• Develop scenarios, navigational structures, sitemaps, user flows, screen designs, interaction model and functional templates, then assist the project team with the creation of visual design and content artifacts.
• Design, develop, and refine prototypes.
• Work on ongoing maintenance, both independently and as part of a team.
• Work with project teams to understand business goals and identify customer needs.
• Partner with product managers, project managers, developers, business analysts, legal/compliance, and more
• Worked within an Agile environment.
• Analyze relevant internal and external sites and consult standards and guidelines as well as policies to determine best practices.
• Iterate or extend existing designs, apply existing standards to new products or functionality, or redesign.
• Consult with business stakeholders to educate and inform around the business value of experience design and user centered design practices.
• Lead series of projects and complex programs.
• Present the entire experience to large groups or senior leaders.
• Participate in early discovery work that helps to determine future strategy.
• Advocate for change that enhances customer experience and improves process.
• Define and deploy design strategies.

Confidential, Bedford, MA

User Experience Designer

Responsibilities:

• Responsible for providing UX Design for Mobile Applications Participate in user-research for behavioral engineering solutions.
• Defined the user personas, user scenarios, use cases, and task flows. Created screen layouts by using low-fidelity mockups using Sketch and other graphics programs.
• Designed and developed high-fidelity user interface prototypes in HTML, CSS, based on product requirements.
• Provided with an opportunity to make the patient process flow as seamless as possible on IOS devices.
• Created user stories and task flows for patient registering, sign in, appointment scheduling for mobile application. This project involves creating specification sheet for adaptive and lean UX design.

Confidential, New York, NY

User Experience Designer

Responsibilities:

• Conducted strategic and tactical user-research studies for UX design to provide consumer insight and presented findings to company executives.
• Developed high-fidelity prototypes in Adobe Fireworks for usability testing, for facilitating the design process with application engineers, and for verifying concepts with customers.
• The high-fidelity prototypes were also used to demonstrate concepts to management and marketing groups, for communicating the UI look-and-feel to third party developers, and for demonstrating the product to technical writers.
• Worked on UIX design projects that leveraged the strength and mechanism of the existing services while creating new features focused on ease of use and a refreshing visual experience for on the go customers.
• Created wireframes and Hi fidelity prototype showing app behavior for Confidential IOS mobile and web application.

Confidential, Corpus Christi, TX

Assistant Web Designer

Responsibilities:

• Work closely with a multi-disciplinary team to create intuitive website and streamlined UIX design for mobile application that redefined the market landscape while ensuring the attainment of clients’ business and marketing objectives and brand strategies.
• Decreased page abandonment rates for Yalee’s Asian Bistro website to 40% by applying knowledge of user-centered UIX design methods, human-computer interaction and industry best practices to drive useful and UI design solutions.
• Optimized UX and UI design and behavior by designing new pages or redesigning existing pages in response to user feedback for mobile & web application.

Confidential

Assistant Professor in Accessory Design & Cluster Development Project Coordinator

Responsibilities:

• Delivered instructions on Systems Design, Design Methodologies, Product Design and Human Psychology.
• Developed and proposed educational curriculum for delivery of Research based coursework.
• Inspired students and staff to integrate technology into classroom and daily activities.

Confidential, New York, NY

Product Design and Development Manager

Responsibilities:

• Managed Design projects using internal and external resources for product development and product promotion (online & television).
• Managed and worked with designers and customers to create sketches and prototypes to meet the requirements.
• Created comprehensive information architecture to partner effectively within cross-functional teams.
• Connected constantly with customers and suppliers through market visits and trade shows.
• Responsible for trend spotting in fashion and couture jewelry.