PROFESSIONAL SUMMARY

• Good design should be like a mirror and that users should see a bit of themselves in it. With a technical background and project management skills, I focus on designing simple solutions.
• My design process is user centric, creative, and efficient.
• 8+ yearsof experience inUX Design creating user centered mobile, and responsive web platforms with over 5 years of those spentin UX research, testing, studying, analyzing and implementing best practices to projects, improving conversion rates, and their overall user experience.
• Proficiency with core UX tools including Sketch, Adobe Creative Suite, InVision, OmniGraffle, Bootstrap, WordPress, and Just in Mind.
• Experience in working in a multidimensional team in creating designs.
• Comprehensive understanding of design process, from conceptualization and brainstorming to a meticulous eye for detail in final stages.
• Experience in providing application requirements gathering, designing, development, functional and technical documentation.
• Strong problem solving and analytical skills with good written and verbal communication skills and very comfortable in interacting with all levels of business management.
• Expert in storytelling and communicating design solutions to clients and team members.

TECHNICAL SKILLS:

Tools: Sketch, Adobe Creative Suite, (XD, InDesign, Photoshop, Illustrator, Spark), Squarespace, InVision, Sublime, OmniGraffle, Just in Mind, Bootstrap, WordPress, Tableau.

Languages: HTML/HTML5, CSS2/CSS3, C++, JavaScript, SQL

PROFESSIONAL EXPERIENCE:

Confidential, Seattle, WA

Interaction Designer

Responsibilities:

• Performed a comparative analysis to create user centric Mobile Web Designs.
• Iterated in low fidelity to arrive at the best possible design, then execute at increasingly high fidelity to create and deliver high quality visuals and content.
• Designed user - experiences from low-fidelity sketches to hi-fidelity pixel perfect mockups.
• Validated ideas by using A/B tests and iterated on designs to in corporate user testing results.
• Worked closely with developers throughout the project to ensure the designs were feasible.
• Developed highly detailed communication of design principles + direction, as well as design specifications to engineers.
• Used Photoshop and Sketch to design the complete User Interface and creation of the look and feel of the complete App.
• Developed and conducted UX research, including user interviews, focus groups, usability tests, and heuristic evaluations, card sorts, contextual analysis, prototype walkthroughs, and surveys for the health tracker app.
• Created sketches, storyboards, wireframes, walk-throughs and paper prototypes to communicate design to the team. Tools used are Sketch, InVision, Balsamiq and Illustrator.

Confidential, Seattle, WA

UX Researcher, e-Commerce Web Redesign

Responsibilities:

• Identified user's pain-points while interacting and seeking resources throughout the website. Additionally I conducted usability studies that helped Caffe Vita team to serve their diverse user group better.
• Conducted user interviews. Resulting analysis was adopted to investigate the challenges and interactions of the website.
• Responsible for strategic designs and user-experience decisions related to core, new functions and features of a student's dashboard.
• Used an effective iterative design process by utilizing paper prototypes and A/B testing methods.
• Successfully redesigned Caffe Vita’s website and shortened its checkout process.
• Participated in recruitment activities for user testing.
• Planned and implemented the overall user research strategy and methodology.
• Worked closely with marketing and their product management team to identify key research areas.
• Researched customer personas and investigate buyer behavior. Created proto personas, user journey maps, and user scenarios.
• Created Lo fi prototypes that I used in user testing.

Confidential, Seattle, WA

UX Designer

Responsibilities:

• Conducted brand research with users to redesign Confidential ’s Android app look.
• Worked with a diverse team to perform user interviews and testing on the proposed designs.
• Developed a site map, after a card sorting process that was used to create wireframes, following Material Design guidelines.
• Conducted brand analysis and used the data to create user friendly visuals on the mobile app interface.
• Created and optimized complex user flows for the mobile and web platform using Xmind.
• Used Illustrator and Sketch to generate wireframes for mobile, and Web flows and instances.
• Used Sketch and Photoshop to create User Interfaces and graphic assets for the Mobile and iPad versions of the App (Android and iOS).
• Used Photoshop and Sketch to design the complete User Interface and creation of the look and feel of the complete App
• Created prototypes for mobile and desktop versions using and InVision.

Confidential, Denver, CO

UX/UI Designer

Responsibilities:

• Research and scope of multiple projects on the agency, creating from messaging apps, multimedia players, social networks, service as a product websites, and social centered platforms.
• Sketched on the paper of multiple concepts and flows for each project.
• Wire framing using pencil and paper to define user flows for multiple projects on the agency.
• Animated prototypes using Adobe Flash and After Effects to validate flows and behaviors on multiple projects on the agency.
• Used Photoshop to design different mobile and web User Interfaces for websites, apps and products developed by the company
• Designing of art, graphic assets and icons for different projects for the client.Completed, creative direction of every aspect related with experience and visual design.
• Designed different social media campaigns to support and promotion of the products
• Used Adobe Premiere and After Effects to generate video demos of the products that we designed for the client.
• Following-up with the engineer team to make the correct implementation of the designs and check all the functionality of every project.

Confidential

UX Designer/ Visual Designer

Responsibilities:

• Conducted, analyzed and evaluated usability testing, A/B testing, heuristic evaluations.
• Conducted surveys, focus group and brainstorming meetings.
• Worked with the Marketing team and designed various creative projects with a very high acceptability by the stakeholders
• Created assets from scratch and used pre-existing design concepts from the Marketing Communications creative team.
• Created branding for a series of guest lecturers featuring speakers from Science, Technology and Educational fields.
• Developed all print collaterals including info graphics and visual designs for product illustrations, brochures, presentations, and web content.
• Worked on info graphics and made teaching materials more visual thus received a very highly positive feedback from the user group.
• Maintained and organized archives of assets, tools and source files in a way that promoted collaborative resource sharing.