SUMMARY:

• An accomplished Executive, 19+ years of a strong background in Experience Design managing large programs, design - led innovation (Blockchain, AR/VR), and helping organizations build capability & staff.
• Responsible for building strategy, Customer Experience, Consulting and Execution in a hybrid business and technology environment across different geographies.
• Also, associated with an Institute as a UX trainer.
• My focus is on consulting, delivery, pre-sales, hiring/deployment of resources at the customer location, vendor engagement, client relation, people management and hands-on.
• Open to travel up to 80%.

SPECIALITIES:

Information Architecture, Wireframes, Flowcharts Costing, and Budgeting, Project Management, People Management, Client Relation Skills, Hiring/ Deployment of Resources, Competency Building Skills, Business requirements, Strategy & Planning, Focus groups, Heuristic studies, Usability testing, Concept development

TECHNICAL SKILLS:

Adobe Creative Suite, Visio, Axure, Microsoft Office, Excel, HTML5 & CSS3, ExtJS3.2, XAML, JQuery/ Javascript, CVS/ SVN/ VSS, SQL Server, JSON, Microsoft Project

PROFESSIONAL EXPERIENCE:

Confidential, Framingham, MA

Sr. UX Architect

Responsibilities:

• In store repairs and preventative maintenance services for verity of hardware devices including Phones, computers, laptops, tablets and printers. Confidential sales associate, Technicians and Managers use this portal to run Tech services business operation.
• Designing, wireframing and prototyping complex, interactive solutions in a very complex solution space.
• Defined the UX strategy for designers & developers to work with internal stakeholders to build applications resulting in all future applications having a uniform user experience
• Responsible for planning, direction, and implementation of the user interface
• Managed enterprise designers & front-end developers responsible for defining style guide, pattern library and coding standards for internal enterprise applications
• Find areas of customer friction, determine root causes, and then frame up projects to eliminate the source of customer frustration.
• Use data and qualitative observations to identify gaps in the customer experience & worked on customer journey maps.
• Collaborate with partners in Marketing, Distribution, Technology, Sales, E-Commerce.
• Work within deadlines and rapid iteration cycles
• Proficiency at communicating through workflows, personas, stories, & wireframes to guide a team's work
• Developing, maintaining a productive working relationship with project sponsors, and key stakeholders
• Work closely with cross-functional teams such as Engineering, Production, and Senior Management to provide guidance during development phase in the framework of an agile software development process
• Managed cross-functional collaboration between product management and product development teams
• Create workflows, personas, interaction flows/information architecture, low fidelity mock-ups, navigational flows, and high-fidelity prototypes
• Effective communicating through workflows, stories, and wireframes to guide a team's work
• Extensive broad and deep knowledge of user-centred design processes. Experience of planning and applying a range of techniques throughout the development lifecycle
• Proven track record of planning and delivering user experience aspects of complex IT projects, and leading the work of UX specialists (e.g. user research, visual design)
• Able to identify opportunities for UX involvement in other projects/work streams, & work with Engagement Manager to prioritize allocation of UX resources
• Managing UX resource project assignments with in-house UX staff, vendors and offshore resources, as needed, to complete UX deliverables with quality, on-time and resource utilization
• Lead efforts to document the user experience. Funnel customer insights, research, and other data into user personas, customer journeys, experience maps, or other artefacts
• Evaluate and assess digital products to make actionable recommendations to improve usability & product success
• Actively collaborate with digital marketing leads, visual designers, business analysts, content producers and publishers. Bring team collaborative spirit, be comfortable with giving and receiving critique & sharing ideas and responsibilities
• Represent the user perspective, generate awareness of user needs, build consensus between business drivers, technical considerations, customer values. Ensure successful execution of product designs
• Understanding of CSS, HTML, CMS, web platforms, and how technology impacts design
• Ability to manage multiple projects and prioritize workload
• Exposure to international design and financial business
• Provide overall vision and direction to the UX team and recommend improvements to design processes as needed. Assist in strategizing with client and team regarding task analysis and task completion user flows. Create content hierarchies, site maps or information architecture and navigational models that are aligned with the defined, and/or expected, user experience and business requirements.
• Heuristic evaluation of existing Web and participation in the future development and evolution of sites / platform/application through recommendations (personas, user testing, etc.)
• Articulate user experience issues and concerns and overall design principles to team members and clients. Handled conflict management and ensure that change management is done smoothly

Confidential, San Antonio, TX

Sr. UX Architect

Responsibilities:

• Extensive broad and deep knowledge of user-centred design processes. Experience of planning & applying a range of techniques throughout the development lifecycle
• Proven experience of designing employee-facing solutions, such as intranets, line-of-business applications, collaboration solutions, and tablet/mobile employee self-service apps
• Optimized the work flows based on task analysis
• Recreation of Information Architecture and proper taxonomies were used with the help of card-sorting
• Detaching the primary-navigation from the database and bringing on to business layer
• Defined the UX SDLC strategy for designers and developers to work with internal stakeholders to build applications resulting in all future applications having a uniform user experience
• Able to identify opportunities for UX involvement in other projects/work streams, work with Engagement Manager to prioritize allocation of UX resources
• Experience of developing and managing excellent working relationships with varying levels of customer stakeholder, up to board level
• Heuristic evaluation of existing Web and participation in the future development and evolution of sites / platform/application through recommendations.
• Work closely with cross-functional teams such as Engineering, Production, and Senior Management to provide guidance during development phase
• Ability to manage multiple projects and prioritize workload
• Performs other duties as assigned by management
• Prepares an implementation plan of User Experience (UX) & Software Development (SD) requirements by discussing with various stake-holders by identifying risks & dependencies of the requirements for planning successful requirement of USD 3M account
• Significant support in enhancing existing systems applications and facilitating the definition of solutions to meet business requirements, customer training and design reviews
• Worked with customers/stakeholders to understand critical business success factors and key performance indicators to be managed, negotiates desired service levels, minimizes business risks, and diffuses conflict
• Provides mentoring and performance development to staff, challenging the team for creative solutions, innovative applications, cost reductions and improvements in service delivery
• Collaborate with other stake holders to identify and assess technologies, solutions and standards that support the organizational needs and long-term business plans

Confidential

Manager User Experience

Responsibilities:

• Involved in 150 different applications, which were part of the new engagement thus setting up KT sessions with team, SOW signed off
• Plans, leads and manages assigned high-business impact programs involving multiple BUs and across all functions to successfully deliver products/solutions. Setting up of process, plan, execution and delivery of program and projects
• Worked on Product Experience, Flex framework, and handled another UX/UI program from end to end.
• Customer interaction, team setup, onsite-offshore model, hiring of contractors
• Oversees the project team on day-to-day operations of project deliverables, and problem resolution
• Coordinates project schedules, assignments and work flows

Confidential

Responsibilities:

• Hosting end to end solution for the customer for Confidential
• Tabs for switching between related activities
• Enhancing the experience with inclined the utility connected with CRM and to be hosted on Sales Forces
• Reduction in number of screens during shipping address
• Keeping the focused journey of user from checkout to thank-you page
• Introducing the SMS option on shipping delivery order page, cost saving ~USD 6M/year
• Cross functional relationship & networking with multiple teams and senior leaders
• Establish road map that includes a prioritization and a proposed schedule for introducing new features and capabilities
• Oversees the project team on day-to-day operations of project deliverables, and problem resolution
• Coordinates project schedules, assignments and work flows

Confidential

Responsibilities:

• Manager approvals on the fly
• One-point lookup for new joiners
• Bringing all applications such as finance, marketing, human resources, and sales etc. under common roof
• Conducted usability testing with end users
• Coordinated project schedules, assignments and work flows
• Identify gaps in skills and knowledge, necessary training for the team to up-skill as per new technologies
• Reduced number of drop-offs
• Reduction in security gap by changing the flow of the application
• Brought up the intuitive navigation related to content
• Time saving for internal employees thus enhanced productivity
• Increased response time of the server
• Planned, estimation, and management (for both project 27 resources) for the entire UX phase

Confidential

Responsibilities:

• Enhance the brand and marketing value
• Architectural re-landscaping from the ROI perspective (benefits of end users using usability testing)
• Optimized the work flows based on task analysis
• Managed (11+ resources) a high-end team of UI/ UX professionals
• Leveraged the mobile traffic and created a strong brand impression thus creating a maximum visibility in the aforementioned space
• Task analysis & optimized work flows which helped end users to accomplish their goal
• Managed (6+ resources) the UI professionals and worked on responsive web design (RWD)

Confidential

Responsibilities:

• Worked on hi-fi & lo-fi prototypes using the data collected during the requirement gathering process
• Worked in agile mode
• Standard guideline document was created for UI
• Task flows were created after brain storming session
• Navigation architecture was created using card sorting
• Eliminated the error-prone manual process
• Conducted an expert review of the prototype and recommend changes based on interaction principles and software ergonomics
• Conducted usability testing at each phase of the development and used the data collated to improve the application UI and updated the guidelines and standards
• Management (11+ resources) of Confidential UX team, comprised of Usability consultants, Information Architects, Visual Designers and UI Developers

Confidential

Responsibilities:

• Responsibility was to lead team of UX/ UI professional and manage the entire project
• Interaction with customer architects, had negotiations, & provided solution during the challenges in development
• Created design document & usability artefacts
• Supervised and evaluated the UI development process
• Drove presentations to stakeholders, developers and management