SUMMARY:

To provide marketing and web solutions through strategic and tactical leadership with hands - on administration of marketing processes and integrations to generate highly qualified sales leads and customer pipelines that will improve lead-to-sales conversion and scale business to the next level.

EXPERIENCE:

Confidential

Marketing & Web Technology Consultant

Responsibilities:

• Independent Marketing Consultant and Salesforce Certified Pardot Consultant with 20+ years of strategic and tactical business - to-business (B2B) marketing experience within several industries including online (SaaS), high-tech, consumer electronics, aerospace, publishing, and manufacturing.
• Highly capable within many areas of hands-on execution helping companies and nonprofits to strategically DEFINE, then tactically DEVELOP, EXECUTE, and TRACK successful and adaptive Marketing Plans custom tailored to fit their resources and goals for true ROI.
• Set up and administered Marketing Automation (Certified Salesforce Pardot Consultant, Act-On, ActiveCampaign), CRM integration (Salesforce), digital marketing, list segmentation, lead nurturing, campaign management, client engagement, project management, analytics reporting.
• As WordPress Expert designed, built, hosted, maintained, & supported dozens of corporate and nonprofit websites utilizing the latest web design, optimization and hosting techniques, including project management of large website projects.
• Client facing Project Management of web & marketing projects involving subcontractors, 3rd party vendors, & client teams.
• Provided hands-on Training & Technical Support for customers at all technical levels.
• Adaptable to client s existing toolset and workflow, making best practice suggestions for improvements proportionate to their budget and available resources.

Confidential

Product Manager

Responsibilities:

• Total ownership and responsibility for 5 software products from a Business Plan and commercialization standpoint including product requirements, marketing, revenue, forecasting, and product road map.
• Successful management of iterative/scrum product lifecycle (SDLC) of software products for web - based next-generation in-flight entertainment (IFE) and communication systems within the aerospace/aeronautics industry currently used by Boeing, Airbus, and the world s top airlines. Focus on requirements definition and product development.
• Project Management of complex client programs working with dependencies, critical paths, milestones, WBS.
• Functioned as liaison between Engineering, Marketing, Program Management, & Sales within matrix organization to ensure customer needs were translated into clear & attainable product requirements that met or exceeded customer expectations & time-lines.
• Responsible for full life cycle cradle-to-grave product strategy, functional specifications, planning targets, market position, documentation, development involving internal/external software teams, vendor involvement, implementation, pricing, training, delivery, & support.
• Fiscal responsibility including negotiating vendor contracts & determining priority partnerships for success, saving $100K annually by re-negotiating agreement with news content provider.
• Researched market & technology trends to provide direction for product features & future product road map.
• Created Use Cases, User Stories, mock-ups, wireframe designs, & conducted user interface design (UX) & User Acceptance Testing (UAT).

Confidential

Marketing Manager

Responsibilities:

• Developed and implemented marketing initiatives for this industrial LCD value - added reseller including lead generation programs, email marketing campaigns, online and offline advertising, press releases, & collateral material.
• SEO/SEM including keyword management, PPC AdWords/AdSense, & landing page creation.
• Hands-on re-design of PHP/MySQL data driven corporate website with ecommerce.
• Customized MS Access database & advanced Excel for lead tracking, inventory management, & email campaigns.

Confidential

Sales & Marketing Manager

Responsibilities:

• Managed $180K annual advertising budget including Google pay - per-click (PPC) advertising, SEO campaigns, & print adv.
• Directed marketing initiatives including online advertising, print ads, trade shows, micro-sites, press releases, editorial coverage, & other lead generation activities, with primary management & revenue responsibility for ecommerce website.
• Re-negotiated print advertising contracts with magazine publishers & online advertising saving $13K monthly.
• Trained to become on-site Certified NetSuite Consultant; developed & managed NetSuite ERP ecommerce website with 300 products while attaining 120% of web store quota, quadrupling online revenue, & increasing web traffic by 600%.
• Managed sales personnel, bonus programs, & sales process, driving sales to exceed goals by 120%.

Confidential

Ecommerce Manager

Responsibilities:

• Increased web traffic by over 800% with consistent revenue growth & increased customer loyalty.
• Responsibility for corporate website and ecommerce web store development/management involving online product marketing & lead management programs.
• Liaised with corporate Sales team for management of web generated leads.
• Implemented SEO & web analytics for tracking key website metrics which drove key business decisions.

Confidential

Online Merchandising Manager

Responsibilities:

• Category Manager for Networking and Computer Systems products responsible for product marketing, online merchandising, pricing strategies, web banners, email campaigns, partner recruiting, vendor management, & online revenue/margin goals.
• Managed vendor co - op funds & online promotions across multiple nationally known websites attributing to over $25M annual growth while maintaining margin goals.
• Acquired, negotiated, cultivated, & managed over 30 new key online marketing partner relationships including Cisco, Nortel, Netgear, Linksys, D-Link, SMC, 3Com, Compaq, HP, & IBM attributable to $30K of new MDF dollars monthly.
• Negotiated preferred product positioning within well known online shopping sites.
• Presented value proposition, ROI, forecasting, & customer retention analysis to upper management & marketing partners.