SUMMARY:

• Accomplished Salesforce Certified Administrator with over 8+ years of experience in implementing software through all phases of the Software Development Life Cycle (SDLC)
• Key Competencies Gained Through Professional Experiences: Salesforce.com Administration and Customization, Marketing - Communications, Branding, Marketing Strategy, Business Analysis.
• Rich experience in implementing business functionality using Salesforce.com, data.com, force.com application development, defining guidelines and ensuring the coding standards in the project.
• Administration, Configuration, Implementation and support experience on SFDC platform.
• Ability to setup, customize and deploy to salesforce.com from the ground up for large user groups
• Ability to perform hands on customizations using Apex, Visualforce, SOQL, SOSL, Triggers, Integrations, Workflows, approval processes and custom reports.
• Extensive work experience using Force.com Web services API for implementing web services in the application for access to data from different systems.
• Developed test classes for unit testing the code and to make sure the required code coverage is attained.
• Proficiency in SFDC Administrative tasks like creating Profiles, Roles, Users, Page Layouts, Email Services, Approvals, Workflows, Reports, Dashboards, Tasks and actions.
• Hands on experience in implementing security and sharing rules at object, field, and record level for different users at different levels of organization. Also created various profiles and configured the permissions based on the organizational hierarchy.
• Experience in working with Eclipse IDE with Force.com Plug-in environment for writing Business logic in Apex.
• Experience working with Force.com IDE, Apex Data Loader, Force.com Explorer and Salesforce.com Sandbox environments.
• Excellent Technical, Communication and Interpersonal Skills with strong Customer Orientation and Client Interfacing Skills.

TECHNICAL SKILLS:

Salesforce.com: Apex, Visualforce (pages, components & controllers), SOQL, SOSL. Sales Cloud and Service Cloud Implementation/Customization: Validation rules, Apex triggers, workflow and approvals, Dashboards, Reports, Analytic Snapshots

Google Tools: Google Ad Manager, Google Ad words, Ad sense, Analytics, Webmasters, Web Optimizer

Tools: Force.com Eclipse IDE, SFDC Developer Console, Workbench, Marketo

Web Technologies: Java script XML, HTML, XHTML

Databases: SQL server 2008/05/2000 , My SQL, DB2

PROFESSIONAL EXPERIENCE:

Confidential

Team Lead

• Designed and documented relevant system code and configurations.
• Explained system integration topology and related transactions.
• Managed API integrations and web services.
• Developed workflows, triggers and batch jobs.
• Met with sales operations managers to identify issues and areas of potential improvement.
• Supported business needs with technical design documentation.
• Developed custom dashboards with 3D pie diagram charts
• Translated requirements into clearly defined technical tasks
• Conduct design reviews and demos to the customer
• Create user manuals and videos for new applications and trained users till total adoption
• Collaborated with executives and managers to ensure Direct Connect get the most out of salesforce and improve business processes
• Worked on new acquisitions data: Data mapping and integration into our database
• Implemented Single-Sign-On using SAML
• Collaborated well with an offshore team to deliver quality code as the only developer on site

Confidential

Consultant

• Used Apex Data types, Variables, Expressions, Assignment statements, Conditional statements, Loops, SOSL and SOQL queries.
• Built Triggers, Workflows, apex classes and visualforce pages to accommodate all the required functionality.
• Debug Apex scripts using Debug Logs and System Log Console to catch Exceptions and execute Governors and Limits.
• Worked with Apex Scheduler to invoke Apex classes at regular interval
• Writing Test classes to ensure the triggers and apex classes are unit tested properly.
• Creating batch processes using batch apex thus providing the ability to process large volumes of data.
• Integrated SFDC with external applications (Documentum, .NET) using REST API’s.
• Created workflow rules and defined related tasks, email alerts, and field updates
• Created and used Email templates in HTML.
• Created Visualforce pages using HTML.
• Created Custom Visualforce components and attributes to override the look and feel of standard Visualforce components.
• Building complex visualforce pages with pagination and ability to handle large number of records.
• Used custom controllers to display the Accounts based on the search criteria.
• Used change sets to transfer customizations from one sandbox to other. Used Sandbox mode for testing.

Confidential

Sales Force Developer

• Created Custom objects and fields- Accounts, Leads, Cases, Solutions, Dashboard and Reports.
• Created Support Process for different type of customer inquiries.
• Configured Web-to-Case.
• Customized page layouts for Salesforce standard and custom objects.
• Configured Reports for custom objects and associated them to Dashboard.
• Involved in Design and development of Workflows rules, Assignment Rules, validation rules, Escalation Rules, Triggers and other customizations with Salesforce.
• Administered Salesforce CRM applications for Business Development, Marketing and Support Departments.
• Responsible for all the activities related to configuring Data Loader, uploading data in CSV files into salesforce.com, checking for integrity of the data.
• Analyzed the business processes for the three divisions in the organization that are using sales force.
• Set up visibility securities like roles, profiles, field level securities.

Confidential

Internet Marketing Manager

• Lead company-wide strategic efforts and planning for increased online presence and brand awareness.
• Provide qualitative and quantitative analysis of online marketing tactics including email marketing, display advertising as well as web analytics actionable insights
• Provide with a comprehensive analysis of web sites' metrics and other key performance indicators to initiate actionable insights for organic search and on-page content optimization.
• Analyze both quantitative and qualitative data sets from paid search, email and other online marketing programs, make recommendations leading to improvement of online efforts.
• Deliver monthly/quarterly reports and other documentation of web site activity and performance measures creating executive dashboards with web analytics tools.
• Provide with continuous review of Pay-Per-Click (PPC) campaigns and strategic bidding process of brand and category keywords to direct qualified traffic to web site entry pages.
• Responsible for PPC ad creative Creation, development and execution targeting high traffic keywords and establish advertising campaign goals.
• Manage over three core rupees in monthly Paid Search advertising budget.
• Manage content based web sites and supervise corresponding annual paid search budget totaling close to six digits.
• Perform ongoing research of the search engine marketing (SEM) space and SEO best practices to identify new industry opportunities to improve Internet marketing efforts.
• Design and create display-advertising media and work closely with media publishers for targeted display opportunities.
• Develop email marketing templates to achieve different campaign goals and objectives as well as provide with tracking methods of campaigns directing traffic to web sites.
• Supported CEO, department vice presidents and members of senior management team on presentations and graphics needs in support of strategic marketing initiatives.