Digital Marketing Applications Specialist Resume New York, NY - Hire IT People

TECHNICAL SKILLS;

AmpScript
ASP
CSS
Dreamweaver
Eloqua
EpiServer
Fireworks
HTML
InfoPath
Illustrator
JavaScript
SF Marketing Cloud
Microsoft InterDev
Microsoft Office
Nintex
Photoshop
PHP
Salesforce.com
SharePoint
SQL
Tableau
Vignette
XML
XSL

PROFESSIONAL EXPERIENCE:

Confidential, New York, NY

Digital Marketing Applications Specialist

Responsibilities:

Digital Marketing Strategy support for Sales Channels, Marketing, Legal, Compliance, Client Services, Operations and Information Technology.
Project management of digital marketing initiatives (Web, CRM, email automation, process automation)
Salesforce.com Administrator; Client Relationship Management (CRM) - 9 years
System implementation (objects and custom objects) - Organization of contacts, clients, agreements, cases, activities, reporting, campaigns, segmentation, and data management
Marketing Cloud Administrator (Eloqua, Salesforce Marketing Cloud) - 7 years
System configuration, integration, training and support
Contact segmentation based on business channel and/or contact ownership
Create Responsive HTML templates for various email communications and campaigns
Lead nurturing and scoring using campaign management workflows
Reporting based on opens, clicks and views for marketing and sales decision making processes
EpiServer Content Management System (Web)
Website development and content updates for the Americas, including: SEO, social media, and personalization
SharePoint/InfoPath/Nintex; Workflow and Processes Automation
Interdepartmental requirements gathering and creation of workflow and processes automation
Data Analytics - SharePoint, EpiServer, Marketing Cloud, Salesforce.com, Google Analytics, SQL, Tableau
Specification documentation and/or requirements gathering from various departments, including, but not limited to: Marketing, Compliance, Client Services, Operations, Fund Administration, Sales and Information Technology
Part of the global committee along with European and Asia Pacific counterparts where needed
Interview and hire new applications support team members to assist with growing demand of requests and projects, including: SQL, SharePoint, Mobile, and CRM experts

Confidential, New York

AVP of Interactive Marketing

Responsibilities:

Manage projects and a team of four developers to improve user experience of websites
Use Dreamweaver software to edit and create HTML5, JSP, ASP, CSS, XML and XSL files
Created templates/includes with Information Technology team
Clear organization of file structures
Clean and concise writing of code
Assist interactive team during production phases of the front-end
Work with Fireworks, Photoshop and Illustrator software to edit and design artwork/content
Create Sitemaps, Wireframes, Specifications/Requirements documentation
Liaise with Sales Channels, Marketing, Legal, Compliance, Design and Information Technology teams during development phases. Project Planning to determine the requirements, timetables and resources needed for each team to complete the project(s) successfully
Information Technology - Develop architecture and scope of technology to be utilized
Design - Work with design team to translate from concept to screen
Legal/Compliance - Implementation of legal and compliant content online
Sales & Marketing - Requirements of marketing and sales content/branding online
Interactive Marketing - Delegate tasks to developers

Confidential, Los Angeles/New York

Computer Graphics Specialist

Responsibilities:

Created graphs and slide show content using PowerPoint and Excel
Utilized Illustrator and Photoshop to insert artwork and photography to presentation slides
Assisted Copy Editor with edits for final legal review/sign-off
Attended client conferences to assist in the A/V and setup of the presentation shows

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Digital Marketing Applications Specialist Resume

New York, NY

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