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Website Operations Specialist Resume

Maplewood, MinnesotA

SUMMARY:

  • Respected digital marketing strategist with 10+ years creating effective marketing campaigns to build brand awareness and increase internet traffic.
  • Highly motivated, results - driven innovator with current experience implementing marketing and promotional programs to maximize revenue and market share.
  • Success in analyzing market trends, opening new markets, and guiding launch of new products.
  • Expertise in creating and implementing marketing plans.
  • History of success ensuring outstanding partner and client satisfaction.
  • Proficient with Google Adwords, Concrete 5, WordPress, Adobe Photoshop and InDesign, Constant Contact, Rich Relevance and Doubleclick Ad Traffickers, Salesforce.com, Basecamp, Fuze, Axure, and JIRA.

AREAS OF EXPERTISE:

  • Strategic Marketing Initiatives
  • Market Segmentation & Analysis
  • Budget Administration
  • Advertising & Product Promotions
  • Email Marketing
  • Program Planning & Implementation
  • Search Engine Optimization (SEO)
  • Website Management
  • Social Media Marketing
  • Search Engine Marketing (SEM) including PPC

PROFESSIONAL EXPERIENCE:

WEBSITE OPERATIONS SPECIALIST

Confidential, Maplewood, Minnesota

Responsibilities:

  • Direct the design experience for oral care websites, and coordinate UX, UAT, and search optimization
  • Serve as the key operational gatekeeper for oral care websites.
  • Advocate for and support metrics that measure success, drive conversion and calls to action.
  • Consult with oral care marketing teams to respond to customer insights when building and/or making improvements to websites.

Digital Marketing Specialist

Confidential, New Hope, Minnesota

Responsibilities:

  • Oversaw marketing, program strategy, and online presence for a group of senior living communities.
  • Collaborated with sales team and outside agencies to evaluate strategic planning including service offering positioning, marketing and competitive analysis, customer segment selection and penetration plans.
  • Created and managed online marketing, content, engagement, and traffic on social networking sites.
  • Enhanced website user experience, search engine optimization (SEO) and search engine marketing (SEM).
  • Developed, executed, and measured marketing campaigns to generate leads.
  • Increased likes on Facebook page by 85% over previous year.
  • Managed website redesign that resulted in increased time spent on site by 30% and visitors by 20%.
  • Designed print-ready and digital graphics.
  • Implemented metrics and success criteria for all marketing programs and activities.

Digital Media Analyst

Confidential, Minneapolis, Minnesota

Responsibilities:

  • Created multi-channel digital media plans to maximize internal revenue and improve vendor performance by increasing sales and product awareness.
  • Implemented and analyzed Confidential .com vendor campaigns for optimization.
  • Performed analysis on internet ad traffic patterns, advertising campaigns, and delivered recommendations and insights to internal/external clients.
  • Defined Confidential audiences to meet promotional goals.
  • Prepared holistic ad inventory and forecasted reporting to support sales and account management planning.
  • Measured and analyzed in-flight performance/KPI’s to assure campaign objectives were met or exceeded.
  • Created winning PPC campaigns through effective keyword selection.
  • Developed media plans catered to the Hispanic market.
  • Implemented new reporting to correct inaccuracies in previous system.

Marketing Coordinator

Confidential, Minnetonka, Minnesota

Responsibilities:

  • Managed annual marketing budget of over $2M to increase commercial and personal loan growth.
  • Created and executed marketing promotions, advertising campaigns, and events that aligned with strategic initiatives including brand awareness.
  • Wrote weekly company newsletter to support company culture and recognize team members.
  • Conducted vendor management reviews and packaged CRA data to ensure government regulations were met.
  • Developed intranet request process to solidify marketing services.
  • Led project for new mobile app to cross-sell checking accts. increasing new opens 8% over year prior

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