WEBSITE OPERATIONS SPECIALIST Resume Maplewood, Minnesota - Hire IT People

SUMMARY:

Respected digital marketing strategist with 10+ years creating effective marketing campaigns to build brand awareness and increase internet traffic.
Highly motivated, results - driven innovator with current experience implementing marketing and promotional programs to maximize revenue and market share.
Success in analyzing market trends, opening new markets, and guiding launch of new products.
Expertise in creating and implementing marketing plans.
History of success ensuring outstanding partner and client satisfaction.
Proficient with Google Adwords, Concrete 5, WordPress, Adobe Photoshop and InDesign, Constant Contact, Rich Relevance and Doubleclick Ad Traffickers, Salesforce.com, Basecamp, Fuze, Axure, and JIRA.

AREAS OF EXPERTISE:

PROFESSIONAL EXPERIENCE:

WEBSITE OPERATIONS SPECIALIST

Confidential, Maplewood, Minnesota

Responsibilities:

Direct the design experience for oral care websites, and coordinate UX, UAT, and search optimization
Serve as the key operational gatekeeper for oral care websites.
Advocate for and support metrics that measure success, drive conversion and calls to action.
Consult with oral care marketing teams to respond to customer insights when building and/or making improvements to websites.

Digital Marketing Specialist

Confidential, New Hope, Minnesota

Responsibilities:

Oversaw marketing, program strategy, and online presence for a group of senior living communities.
Collaborated with sales team and outside agencies to evaluate strategic planning including service offering positioning, marketing and competitive analysis, customer segment selection and penetration plans.
Created and managed online marketing, content, engagement, and traffic on social networking sites.
Enhanced website user experience, search engine optimization (SEO) and search engine marketing (SEM).
Developed, executed, and measured marketing campaigns to generate leads.
Increased likes on Facebook page by 85% over previous year.
Managed website redesign that resulted in increased time spent on site by 30% and visitors by 20%.
Designed print-ready and digital graphics.
Implemented metrics and success criteria for all marketing programs and activities.

Digital Media Analyst

Confidential, Minneapolis, Minnesota

Responsibilities:

Created multi-channel digital media plans to maximize internal revenue and improve vendor performance by increasing sales and product awareness.
Implemented and analyzed Confidential .com vendor campaigns for optimization.
Performed analysis on internet ad traffic patterns, advertising campaigns, and delivered recommendations and insights to internal/external clients.
Defined Confidential audiences to meet promotional goals.
Prepared holistic ad inventory and forecasted reporting to support sales and account management planning.
Measured and analyzed in-flight performance/KPI’s to assure campaign objectives were met or exceeded.
Created winning PPC campaigns through effective keyword selection.
Developed media plans catered to the Hispanic market.
Implemented new reporting to correct inaccuracies in previous system.

Marketing Coordinator

Confidential, Minnetonka, Minnesota

Responsibilities:

Managed annual marketing budget of over $2M to increase commercial and personal loan growth.
Created and executed marketing promotions, advertising campaigns, and events that aligned with strategic initiatives including brand awareness.
Wrote weekly company newsletter to support company culture and recognize team members.
Conducted vendor management reviews and packaged CRA data to ensure government regulations were met.
Developed intranet request process to solidify marketing services.
Led project for new mobile app to cross-sell checking accts. increasing new opens 8% over year prior