- Respected digital marketing strategist with 10+ years creating effective marketing campaigns to build brand awareness and increase internet traffic.
- Highly motivated, results - driven innovator with current experience implementing marketing and promotional programs to maximize revenue and market share.
- Success in analyzing market trends, opening new markets, and guiding launch of new products.
- Expertise in creating and implementing marketing plans.
- History of success ensuring outstanding partner and client satisfaction.
- Proficient with Google Adwords, Concrete 5, WordPress, Adobe Photoshop and InDesign, Constant Contact, Rich Relevance and Doubleclick Ad Traffickers, Salesforce.com, Basecamp, Fuze, Axure, and JIRA.
AREAS OF EXPERTISE:
- Strategic Marketing Initiatives
- Market Segmentation & Analysis
- Budget Administration
- Advertising & Product Promotions
- Email Marketing
- Program Planning & Implementation
- Search Engine Optimization (SEO)
- Website Management
- Social Media Marketing
- Search Engine Marketing (SEM) including PPC
WEBSITE OPERATIONS SPECIALIST
Confidential, Maplewood, Minnesota
- Direct the design experience for oral care websites, and coordinate UX, UAT, and search optimization
- Serve as the key operational gatekeeper for oral care websites.
- Advocate for and support metrics that measure success, drive conversion and calls to action.
- Consult with oral care marketing teams to respond to customer insights when building and/or making improvements to websites.
Digital Marketing Specialist
Confidential, New Hope, Minnesota
- Oversaw marketing, program strategy, and online presence for a group of senior living communities.
- Collaborated with sales team and outside agencies to evaluate strategic planning including service offering positioning, marketing and competitive analysis, customer segment selection and penetration plans.
- Created and managed online marketing, content, engagement, and traffic on social networking sites.
- Enhanced website user experience, search engine optimization (SEO) and search engine marketing (SEM).
- Developed, executed, and measured marketing campaigns to generate leads.
- Increased likes on Facebook page by 85% over previous year.
- Managed website redesign that resulted in increased time spent on site by 30% and visitors by 20%.
- Designed print-ready and digital graphics.
- Implemented metrics and success criteria for all marketing programs and activities.
Digital Media Analyst
Confidential, Minneapolis, Minnesota
- Created multi-channel digital media plans to maximize internal revenue and improve vendor performance by increasing sales and product awareness.
- Implemented and analyzed Confidential .com vendor campaigns for optimization.
- Performed analysis on internet ad traffic patterns, advertising campaigns, and delivered recommendations and insights to internal/external clients.
- Defined Confidential audiences to meet promotional goals.
- Prepared holistic ad inventory and forecasted reporting to support sales and account management planning.
- Measured and analyzed in-flight performance/KPI’s to assure campaign objectives were met or exceeded.
- Created winning PPC campaigns through effective keyword selection.
- Developed media plans catered to the Hispanic market.
- Implemented new reporting to correct inaccuracies in previous system.
Confidential, Minnetonka, Minnesota
- Managed annual marketing budget of over $2M to increase commercial and personal loan growth.
- Created and executed marketing promotions, advertising campaigns, and events that aligned with strategic initiatives including brand awareness.
- Wrote weekly company newsletter to support company culture and recognize team members.
- Conducted vendor management reviews and packaged CRA data to ensure government regulations were met.
- Developed intranet request process to solidify marketing services.
- Led project for new mobile app to cross-sell checking accts. increasing new opens 8% over year prior