SUMMARY:

• Thirteen plus years of experience in web, UI/UX design and UI responsive design using Adobe tools and prototyping such as Photoshop Illustrator, InDesign and Freehand.
• Six years of experience designing interfaces for mobile (both Android and iOS)
• Expertise in mobile apps based on the guidelines and material design for IOS and Android.
• Experience interaction design, with usability, accessibility and other functionality principles.
• Extensively participated in UI / UX process from research, analysis, design, prototyping, testing and iterations.
• Hands on experience in designing information architecture for mobile apps and responsive websites.
• Experienced with performing user testing such as usability testing, A/B testing and surveys.
• Experience in the client projects implementing agile methodology.
• Deep Understanding of marketing strategies how they translate to design.
• Deep Understanding of web based service flow and how to solve navigation problems with visual design. Great ability for solving problems with innovative proposals based on functional design.
• Capability of wire framing, and preparing information flows and information architecture using Illustrator and Sketch.
• Capability of creating mock - ups using Photoshop and Sketch.
• Demonstrated ability to adapt new software applications and products.
• Adept using prototyping tools such as Marvel app and Invision.
• Experienced working as a part of multicultural and multidisciplinary teams for international projects.
• Ability to design systems for reusable modules in web design.
• Deep Understanding of Brand Guidelines and Implementations
• Familiarity with project management tools like Teamwork, Basecamp, Slack, JIRA, TRELLO.
• Maintained high professional standards while managing several projects simultaneously.
• Leadership, analysis, communication and interpersonal skills.
• Expertise in Branding logo design, Digital illustration and photo edition.
• Effective team player with excellent problem solving abilities, quick learner with strong technical and communication skills. Self-starter, proactive, possesses good communication skills and understanding of business work flow.

TECHNICAL SKILLS:

Software: Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Fireworks, Invision, Marvel App.

Graphic Design: Illustration, Photo Composition, Print, Branding

Web Design: Product Research, Information Architecture, Information Flow, Wireframing, Prototyping, Visual Design

Operating systems: Mac OS, Windows

Project Management: Teamwork, Basecamp, JIRA Trello, Slack.

PROFESSIONAL EXPERIENCE:

Confidential, Boston, MA

Senior UX/UI Designer

Responsibilities:

• Design for Personal Bank Account Portal.
• Create information architecture with Overflow.
• Design user interfaces for websites with Sketch.
• Create interactive prototypes using Invision.
• Based design with Bootstrap grid for creating responsive website.
• Work closely with Business to define final design.
• Generate design guidelines and specs for dev team using Sketch and Invision.
• Prepare user testing session with usertesting.com
• Design branding logos, illustrations and photo editions.
• Create iconography based on branding guidelines.

Environment: UX/UI Design, Branding, Illustration, Iconography, Adobe Illustrator, Adobe Photoshop, Sketch, Invision, Overflow and usertesting.com platform.

Confidential, Cherry Hills, NJ

Senior UI Designer

Responsibilities:

• Design for Home Owner Services portal.
• Create user task flows, wireframes and layouts using Adobe Illustrator and Sketch.
• Design user interfaces for mobile applications and websites using Sketch.
• Create interactive prototypes using Invision.
• Based design with Bootstrap grid for creating responsive website.
• Work closely with developers to make updates and corrections on the different iterations of Projects.
• Generate design guidelines and specs for dev team using Sketch and Invision
• Design branding logos, illustrations and photo editions.

Environment: UX/UI Design, Branding, Illustration, Iconography, Adobe Illustrator, Adobe Photoshop, Sketch, Invision

Confidential

Senior UX/UI Designer

Responsibilities:

• Used Illustrator and Sketch to generate wireframes for mobile, and Web flows and instances.
• Worked with stakeholders to gather requirements and understand their business goals.
• Performed user interviews to understand and collect the user needs.
• Conducted industry research and benchmarks about their interaction, functionalities and best practices.
• Created user task flows, wireframes and layouts using Adobe Illustrator.
• Designed user interfaces for mobile applications and websites using Adobe Photoshop and Sketch.
• Created interactive prototypes for mobile and desktop using tools like Invision and Axure.
• Generated spec and style guides for the Software Engineer team using Zeplin and Sympli.
• Based design with Bootstrap grid for creating responsive websites.

Environment: UX/UI Design, Branding, Illustration, Iconography, Adobe Illustrator, Adobe Photoshop, Sketch, Axure, Zeplin, Sympli.

Confidential

Senior UX/UI Designer

Responsibilities:

• Implemented frameworks like Bootstrap for creating responsive websites.
• Layout, Wire framing and Prototyping of Televisa entertainment portals, PMCanal5.com and Big Brother Mexico.
• Used Google Analytics to have a better understanding of audience and improve digital marketing.
• Created mood boards to identify real necessities comparing with the competence.
• Analysed and implemented best practices to web projects to improve user experience.
• Created wireframes and layouts for landing pages and mobile apps using Adobe Illustrator.
• Designed pixel perfect previews for websites using Adobe Photoshop.
• Based design with Bootstrap grid for creating responsive websites.
• Defined information architecture and interaction design for websites.
• Designed branding logos, illustrations and photo editions.

Environment: UX/UI Design, Branding, Photo edition, Illustration, Iconography, Adobe Illustrator, Adobe Photoshop, Invision, Marvel App.

Confidential

Lead Designer

Responsibilities:

• Led and mentored the designing team.
• Created The Crowd Chef- an application for the people and culture of Crowd’s company.
• Created an iPhone app which gives a catalogue of kitchen products. It was designed to be used in the kitchen.
• Designed interactive advertising campaigns for our clients (web and mobile).
• Created user stories for defining what we should build and deliver first.
• Sketched on paper multiple concepts and user task flows for each project.
• Created user task flows, wireframes and layouts using Adobe Illustrator.
• Designed user interfaces for mobile applications and websites using Adobe Photoshop.
• Created interactive prototypes using Invision.
• Designed branding logos, illustrations and photo editions.
• Generated design guidelines and specs for the developers team using Adobe Illustrator.
• Worked closely with developers to make updates/corrections on the different iterations of the projects.
• Creative direction of every aspect related with visual design.
• Following-up with the engineer team to make the correct implementation of the designs and check all the functionality of the interactive ad unit on every website.

Environment: UX/UI Design, Branding, Illustration, Iconography, Adobe Illustrator, Adobe Photoshop, Adobe Fireworks, Sketch, Invision.

Confidential

Senior UX/UI Designer

Responsibilities:

• Created and optimized complex user flows for the mobile and web platform using Xmind.
• Used Illustrator and Sketch to generate wireframes for mobile, and Web flows and instances.
• Used Sketch and Photoshop to create User Interfaces and graphic assets for the Mobile and iPad versions of the App (Android and iOS).
• Used Photoshop and Sketch to design the complete User Interface and creation of the look and feel of the complete App
• Created user task flows, wireframes and layouts using Adobe Illustrator.
• Designed user interfaces for mobile applications and websites using Adobe Photoshop.
• Validated cross browser compatibility.
• Sketched on paper multiple concepts and user task flows for each project.
• Designed branding logos, illustrations and photo editions.
• Created corporate presentations using Office PowerPoint and Adobe Flash.

Environment: UX/UI Design, Branding, Illustration, Iconography, Adobe Illustrator, Adobe Photoshop, Adobe Fireworks, Adobe Flash, Invision.

Confidential

Visual Designer

Responsibilities:

• Created a direction of every aspect related with visual design.
• Designed for the New Media Technologies Team at GE Corporate.
• Designed user interfaces for mobile applications and portals using Adobe Photoshop.
• Designed the animated ad units and banners for different purposes using Adobe Flash.
• Designed multiple visual elements for different portals using Adobe Photoshop.
• Provided graphic assets to the developers team for multiple sections of the portals
• Designed branding logos, illustrations and photo editions.
• Designed Data Visualizations for executive reports.
• Created corporate presentations using Office PowerPoint and Adobe Flash

Environment: UI Design, Branding, Illustration, Iconography, Adobe Illustrator, Adobe Photoshop, Adobe Flash

Confidential

Senior Designer

Responsibilities:

• Created multimedia CD-ROMs for the different events organized for the institution.
• Designed and created digital reports and banners for different portals using Macromedia Flash.
• Created websites previews and mock-ups in Adobe Photoshop.
• Designing of art, graphic assets and icons for different projects for the client.
• Designed multiple visual elements for different portals using Adobe Photoshop.
• Provided graphic assets to the developers team for multiple sections of the portals
• Designed branding logos, illustrations and photo editions.
• Created corporate presentations using Office PowerPoint and Adobe Flash.

Environment: UI Design, Branding, Illustration, Iconography, Corel Draw, Adobe Photoshop, Macromedia Flash

Confidential, San Francisco

UX/UI Designer

Responsibilities:

• Designed a mobile application for controlling and programming the newest MABE washing machine for both, Android and iPhone.
• Worked on a landing page to register user machines and an admin page.
• Created user stories for defining what we should build and deliver first.
• Defined information architecture and interaction design for websites.
• Created user task flows, wireframes and layouts using Adobe Illustrator.
• Worked closely with developers to make updates/corrections on the different iterations of the projects.
• Generated design guidelines and specs for the developers team using Adobe Illustrator or Zeplin.
• Designed branding logos, illustrations and photo editions.
• Designed user interfaces for mobile applications and websites using Adobe Photoshop and Sketch.
• Worked with quantitative and qualitative data in order to make design decisions.
• Created interactive prototypes using Invision or Marvel app.
• Performed user testing and detecting points of friction in the user task flow.
• Sketched on paper multiple concepts and user task flows for each project.
• Based design with Bootstrap grid for creating responsive websites.

Environment: UX/UI Design, Branding, Illustration, Iconography, Adobe Illustrator, Adobe Photoshop, Sketch, Invision, Marvel App, Zeplin