SUMMARY:

• UX Design professional with a marketing background, specializing in information architecture, wireframing, Web marketing and usability testing.
• Proven ability to manage and improve a user’s online experience through:
• Interpreting business objectives to direct the user interaction creative development of a website
• Developing personas, use cases, sitemaps, wireframes, user flows, journey maps and clickable prototypes using software such as Axure, Balsamiq, Omnigraffle, Visio and Invision
• Managing UX/IA/IxD projects by incorporating marketing skills, user research and user - centered design practices
• Enriching the user interaction on a website through user research and empathy to increase usage
• Conducting usability tests using Morae and analyzing the results to effect change within the user flow and site experience

PROFESSIONAL EXPERIENCE:

Senior User Experience Designer

Confidential, Boston, MA

Responsibilities:

• Led UX design effort to improve user experience for web application using Rally.
• Designed user interactions while considering usability and stakeholder requirements.
• Presented user flows, wireframes, and prototypes to internal stakeholders and developers to ensure accurate implementation of the information architecture.
• Translated business objectives to direct the user interaction for a web application in an agile workflow
• Developed personas, wireframes, user flows, and clickable Axure prototypes by incorporating user-centered design practices across co-located project teams
• Mentor junior design and research resources in order to deliver UX artifacts in a timely manner

Senior User Experience Architect

Confidential, Boston, MA

Responsibilities:

• For mobile site, introduced responsive component to homepage which resulted in doubling the number of quote starts
• For secure section, architected a transaction history page that was identified as a best practice recommendation by Confidential.
• For eSales, reflowed quote interview to in corporate pre-filling of data to streamline the quote process
• Created an App that will be loaded into in-vehicle infotainment system that will coach drivers on safe driving

Senior User Experience Architect

Confidential, Boston, MA

Responsibilities:

• Led UXD effort to improve experience for client websites.
• Managed design deliverables for cross organizational teams.
• Designed UI while considering usability, SEO and client requirements.
• Presented user flows, wireframes, prototypes and heuristic assessments to clients.
• Worked with developers to ensure accurate design implementation against the IA.

User Experience /Information Architecture Consultant

Confidential

Responsibilities:

• conducted usability research and analyzed the results to recommend changes to Client Center
• Re-architected a technology website to create a new brand experience to appeal to wider audience conducted UX research and competitive analysis to make recommendations to improve Confidential site created a conceptual a re-skin of their public website that included user friendly product navigation

Information Architect/User Experience Designer

Confidential, Boston, MA

Responsibilities:

• Led IA design effort to improve online services for client websites.
• Created deliverables such as sitemaps, wireframes, use cases, personas and Axure clickable prototypes for clients.
• Influenced creative design and technical development of the user interface while considering accessibility, usability, SEO, style guidelines and video usage.
• Presented design concepts to clients to insure delivery of requirements.
• Analyzed existing site and re-architected sections of Confidential site to better organize the data to create a new experience that resounded with a new primary audience.
• This architecture lasted for more than 8 years.
• Translated a complex transaction flow to optimize it for a rich internet application for Confidential brokers

Web Experience Manager

Confidential, Boston, MA

Responsibilities:

• Developed project plans using Microsoft Project to direct site content implementation, usability testing and deployment.
• Collected and interpreted business requirements from clients to determine scope. Collaborated with creative and technical resources to create brand-promoting, on-message and effective e-marketing material for online media.
• Managed vendors and staff to develop Web applications to deliver projects on time.
• Analyzed existing site and re-architected sections to better organize the data according to user-centered design.
• This effort yielded increased session times and reduced expenses by 70% and is still in use in 2017
• Conducted usability tests and applied the results to influence changes in content and site design to increase sales which enabled the organization to achieve its annual objective of 50,000 new members
• Improved readership by 20% by managing broker e-mail campaign through third party e-mail application

Internet Communications Manager

Confidential, Quincy, MA

Responsibilities:

• Collaborated with clients to develop and implement custom 401(k) plan communication programs published on the Internet.
• Managed retirement content on participant and public websites.
• Developed creative and tested electronic postcards.
• Performed competitive analysis of online al content.
• R e-organized al sections of participant website to produce a more user-friendly experience.
• Managed vendor to produce live chat events.
• Collaborated with vendor to develop CRM database and processes to produce on-demand, marketing collateral which reduced production cost by 50%
• Developed on-demand customized marketing materials which increased enrollment in 401(k) plans by average of 20%.
• Implemented procedures for managing the fulfillment vendor which reduced production time by 50%