SUMMARY:

• 13 plus years of experience in Graphic design, User Experience, Photography, Multimedia, Animation, Art Direction, Advertising, Promotions, Video edition, and Fine Arts.
• Nine years of experience developing and designing websites, landing pages using HTML5 and CSS3, JavaScript.
• 7+ years of experience working in the Digital Department Confidential Marketing, Branding, and Communications.
• Experience with daily meetings with the development team, to ensure the quality of a system and to improve the interaction and usability of it.
• Presentations with clients and stakeholders to demonstrate the evolution of a project.
• Effective team player with excellent problem - solving abilities, user-centered designer, quick learner with strong technical and communication skills. Self-starter, self-learner, team leading, project leading, proactive; possess good communication skills and understanding of business workflow.
• Ability to create reports with insights of pain points and errors of a system.
• Experience with heuristic evaluation both for websites and mobile apps.
• Expertise in cross-browser compatibility and web development using open source platforms.
• Experienced in mobile apps following brand guidelines, Material Guidelines for Android apps, and Human Interface Guidelines for iOS apps.
• Talented Confidential User experience, acting in the whole process since the research, analysis, design, prototyping, testing, and iterations.
• Expertise wireframing and prototyping such as Adobe Photoshop, Illustrator, Adobe XD, Paper and Pen, Sketch App, InDesign, Marvel App, and Axure.
• Experienced working e-Commerce, Branding, Marketing & Customer Experience.
• Experience on Inbound Marketing, mailing campaigns.
• Capable of interaction design, usability, accessibility and functionality principles.
• Hands on experience in designing the information architecture for mobile apps and responsive websites.
• Experienced performing user research and usability testings, such as A/B testing, card sorting, 1 and 1 interviews, forums, surveys, heatmaps, customer journeys, photo journals, empathy maps, on-site testings, proto-personas, diagrams, etc. ability to create user tasks, post, and pre-questionnaires.
• Experienced with the analysis of quantitative and qualitative data to create UX/UI artifacts, to comprehend user needs and goals.
• Experience implementing Agile, SCRUM methodology using JIRA.
• Experience using Trello, Asana, and Slack for project management, to prioritize tasks and review the progress of every project.
• Experienced using frameworks such as Bootstrap, Animate.CSS, and Kohana.
• Experience working with the Second National implementation of Adobe CQ5 in México assisted with international teams, and the first Adobe México Team implementation of Adobe Experience Manager, working directly with the Adobe Brazil Team.
• Exposure with the Fundamentals of SEM, SEO and Google Analytics directly with Google México to enhance organic and paid web positioning.
• Experienced in theme design, design fixes, implementation, administration, and use of Content Management Systems like Adobe Experience Manager(CQ), Drupal, Joomla, Wordpress, Magento & Moodle.

TECHNICAL SKILLS:

Design: Creativity, Critical Thinking, Communication, Design Process, Human Centered Design, from brainstorming to analysis, ideation, prototypes, testing, implementation, measurement, and iteration.

Software: Sketch, Invision App, Marvel App, Zeplin.io, Balsamiq, Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Adobe InDesign, Adobe Dreamweaver, Sublime Text, Hot jar, Crazy Egg, Colour Contrast Analyser, WAVE, Lighthouse, Accessibility Developer ToolsProgramming Skills: HTML5, CSS3, JQuery, JavaScript and Git.

Frameworks: Flex box Grid, CSS grid, Bootstrap, and Animate.CSS.

Content Administrators: Adobe Experience Manager (CQ), Drupal, Joomla, Wordpress, Magento & Moodle.

User Research: User Journeys, Tree testing, Card Sorting, 1 and 1 interviews, Forums, Surveys, Heatmaps, Customer Journeys, Photo Journals, Empathy maps, Proto-personas, Diagrams.

User Testing: Moderated and unmoderated Usability Testings, Focus Groups, Black box testing, A/B Tests, Surveys, Interface Testings, Accessibility Testings, Performance Testings, 5-second testing, Eye-tracking.

Web Design: Research, Information Architecture, Users Flow, Wireframing, Prototyping, Visual Design, User Interface, Design System Design.

Methodologies: Agile, Lean and Scrum, Design Thinking, Human Centered Design.

Operating systems: Mac OS, Windows, iOS, Android

Project Management: Asana, JIRA, Trello, Slack, Basecamp, Confluence

PROFESSIONAL EXPERIENCE:

UX-UI, Accessibility & AEM Web Designer Coordination

Confidential

Responsibilities:

• In charge of the Design for the first Adobe Experience Manager implementation of Confidential &T and the first implementation of Adobe México Team, with assistance from the Adobe Brazil Team.
• Implementation of UX Research on the Design-Development Process, Shared complex problems and creative solutions through visual design including data visualization, research findings and insights, and brand reviews.
• Creation & implementation of a México Digital Design System, on-screen visual language and design style guide, enhancing efficiency & practicality for Developers, Designers digital applications.
• Ideation, Design & Document Templates/Components for AEM, maintaining strong communication across multiple locations and teams.
• Help on the redesign of Confidential &T México Website/Microsites/Apps, Delivering a fully integrated set of tools like price cotizators, catalog.
• Scrum-Agile methodologies, Help from the Design Side for Adobe Experience Manager implementation with Adobe Brazil - México Teams, set local project plan, deadlines, and objectives, and successfully reached and exceeded our goals.
• Aligned collaboration with stakeholders and internal departments in the way they search-ask-sell-speak about their course to prospective users by equipping them with UX learning’s.

Environment: Adobe Creative Cloud, Adobe Experience Manager, Magento, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Dreamweaver, Adobe XD, Sublime Text, TRELLO, JIRA, Blue Jeans, Zoom, Skype, Sketch App, Invision App, Marvel App

Web Designer Coordinator - Digital Marketing Department

Confidential

Responsibilities:

• Lusacell made on PHP and MYSQL, I take on the charge of it on 2015, Confidential first we preserved the Content and design with fewer modifications on the content, landing pages maintaining the conversion rates. (iusacell.com.mx(deprecated))
• Creation and management of the first responsive redesign of Unefon after Confidential &T get this company, HTML5 -CSS3 technology on 2015, Unefon is a part of Confidential &T Prepaid offer for the Mexican market, actually, with the hand of TERAN/TBWA the brand was redesign and with it, the webpage, this last was totally an in-house work, winning a Silver Effie Award in the Telecommunications and Technology Services category on 2016.
• Stakeholders, Marketing, Branding, Legal, Compliance, Sales, Customer Experience, meetings and presentations from Design to Conversion Impact to ROI and KPIs definition.
• On Charge of the first Confidential &T responsive site, adaptations for the Mexican market on, from technical deployment decisions for the servers, Information Architecture, SEO-SEM strategies alignment, Prepaid, and post-paid tables offer adaptations, to production implementation, upgrades and updates.
• First responsive web pages for Confidential &T Business, "It can Wait" microsite, Confidential &T responsibilities, Confidential &T News, from concept to production, defining web apps, offer visualization.
• Confidential &T e-commerce, Magento store, content administration, SKU, equipment updates and definitions, banners, presale, sale and special landing pages creation.

Environment: Adobe CQ5, Magento, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Dreamweaver, Adobe XD, Sublime Text, Trello, JIRA, Skype, Sketch App, Invision App, Marvel App, Google Earth, Xamp, Mamp, MySQL Workbench, Filezilla, Cyber duck, Keynote, Wave, Colour Contrast Analyser, Google Drive.

Web/Wap Developer

Confidential

• Design and Development experience with the Second Implementation of CQ5 in México (country), working with international teams like TATA consulting from India and Xumak Guatemala Team, taking courses for user and development on CQ5 directly with the last mentioned.
• Helped in the formation of the consolidation of a Web Management department inside the Marketing and Communications Direction, by introducing the user-centered design and the first responsive html, css3 approaches on Windows Content Management.
• With red numbers on the company and one of the last three persons supporting the operation of the CQ5 Website, we ensure, measure and evaluate with strict marketing death lines all the Content creation, Newsletter Campaigns and Digital applications Confidential the Marketing Department before Confidential &T acquired Nextel.
• Created theme template for Drupal implementation.

Tools Used: Adobe CQ5, Magento, Drupal, Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, Windows Content Management CMS, Xamp, MySql, Filezilla, Microsoft Office, Google Drive.

Web Developer

Confidential

• As implant Confidential Nextel México, helped with the national implementation of an intranet between stores and main quarters, ideated on a Kohana framework for central administration of smartphones stock and management of documents for customer service country centers.
• Help with Inbound Marketing Implementations centered on Newsletters Campaigns and Landing Pages, measuring the performance of conversion for ROI implications.

Environment: Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, Windows Content Management CMS, Xamp, MySQL, File zilla, Microsoft Office, Google Drive.

Confidential - Cultural and Electronic Events

Founder & Director - Events Organizer/Website Development/ Photography/Djing

• We connected resources for multicultural environments, fashion walkways, conventions, concerts or recreational activities in electronic clubs, festivals, private parties, school events, etc., like sound, performance, locations, etc. We strengthen this by offering advertising and promotion through web services.
• Development of a pool pipe to automate and share events between CMS, RSS, Blog, Web pages, Newsletter and Social Networks(Hi5, MySpace, Facebook, Twitter) before the share this existed for all the known channels.

Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, Joomla, Wordpress, Yahoo Pipes, Google Master Tools, Xamp, MySQL, File zilla, Microsoft Office, Google Drive, Blogger, Facebook Appis, Twitter Appis, Google +, Google Analytics, Google Sites.