Most Recent Positions Held
Online Marketing Manager / Web Analytics Specialist / Digital Media Producer

Certification & Education

• Master CIW Designer Certification - June 2003: Techskills
• Includes E-commerce site development;
• Bachelor of Arts Degree
• Associate of Arts Degree

Work Experience

Confidential, [Full-time 6/2008 - 12/2010, then part-time to present]
Responsibilities:
Web Analysis

• Define and manage website performance objectives using goal driven methodology (conversions) in Google Analytics
• Ascertain factors that influence path to increased revenue; analysis of geographical data, converting traffic, highest converting landing pages, most responsive ad copy, call of action, time of day/week, internal or external referring pages, and custom variants
• Optimize dimensions of tracking measurement to identify highest performing elements; advanced tags, advanced segments, clusters, triggers
• Optimize Web page content and coding for organic and pay-per-click Search Engine Optimization (SEO)
• Correlate campaigns to increase likelihood of successful conversions based on data collected

Media producer

• Oversee creative development process and production of rich-media content (web, television commercials, testimonials, public service announcements) and standard content
• Script writer: concept and content creator
• Talent identification, contract negotiation, release waivers
• Video production director/editor
• Identify and negotiate contracts with media outlets and technical resource providers; track deliverables and schedule payments for services based on successfully completed objectives

Project management and team collaboration

• Drive strategic performance objectives in marketing and communications campaigns through completion of go-live
• Identify and support ongoing and post-go-live deliverables
• Lead and facilitate weekly status meetings and track timelines for completion of component objectives
• Identify and resolve components for immediate attention and highest priority

Client development and relationship management

• Negotiate contracts for services within specified budget parameters of client
• Listen to and address concerns of clients, facilitate ongoing contact, and provide timely responses to all communications
• Collaborate with client and specialist teams to identify core objective and create a vision and for campaign (message to be delivered or outcome desired)
• Maintain campaign consistency in various media formats; propose best approach and best medium to deliver desired results

Top Achievements at Script Media:
Marketing / Project Manager for $1.2 M annual spend client: Alexander Center for Obesity Surgery
Confidential

• Creation of new marketing campaign with extensive web and television exposure
• Objectives:
• Revitalization of brand
• Establish new, fresh look for all media; maintain consistency
• Dominate market in TV and web ad placements;
  Report results - (Google Analytics, Adwords)
• Heavy video presence on web site;
  Create video collection of patient testimonials

Obstacles:

• Distinguish from competitors; heavy competition
• Identify vision; unique approach emphasizing "Safety"

Results:

• Increased revenue by 300% over three year period

Communications Specialist II - Confidential, Plano, Texas [10/2005 - 08/2008]
(Contracted through Volt Technological Services)
Responsibilities:
Team project management

• Collaborate with various IT groups, organizations and project teams to develop appropriate communications materials to support business objectives
• Develop and write communication plan to successfully achieve plan objectives, including message development and audience analysis; create checklist for each component or contributor
• Define and refine campaign objectives throughout the development and go-live process
• Assess optimal medium for delivery of communication content (websites, web content, print, broadcast e-mail messaging)
• Lead weekly project status meetings
• Perform technical set up for web conferencing and launch online meetings
• Keep pace of meeting running with maximum efficiency
• Identify items of highest priority or those needing expansion of support
• Devise project timeline and coordinate team using effective, timely communications to keep team focused on deliverables within standard of devised timeline
• Prioritize, track, monitor, report and resolve issues (variables or deficiencies) that need immediate attention or those falling short of projected timeline; escalate or enable necessary support to resolve deficiencies to maintain project timeline within desired standard

Corporate communications

• Develop and produce corporate communication materials for print, Web and e-mail, including creation of all graphics and related content, aligned with corporate branding standards; follow trademark guidelines in all materials produced
• Manage all aspects of communication material development from conceptualization through delivery of product
• Research and manage vendors for best value in production of communication materials to maximize resources within restrictions of budget
• Report on status and track multiple contribution efforts throughout development process

Write /editor

• Write and edit articles for internal employee Web sites
• Simplify complex information into easy to understand content
• Serve as writer, editor on various information technology projects (IT Security, employee communications)
• Write and conduct surveys; analyze and deliver reports based upon survey feedback
• Propose new or different approach for future campaigns in response to survey feedback results

Web development

• Develop and maintain Web sites for both standard HTML/CSS sites and internal SharePoint sites

Web analysis

• Initiate, implement, track, manage and report website data using HitBox

IT Communications service requests (STARS)

• Track and respond to STARS tickets (requests for communications support for IT Services department); follow-up to be sure that tickets were promptly responded to, identify appropriate support options, and do not conclude until issues were satisfactorily resolved

Department meetings

• Plan and coordinate quarterly department meetings
• Create professional-quality visual presentations in PowerPoint for department meetings, executive presentations or any other purpose
• Employee e-mail communications
• Write, create, and distribute bulk HTML e-mail messages using WorldCast (bulk e-mail distribution software)

General support and contributions

• Ongoing quality improvement in delivery and effectiveness of all types of IT communications
• Support IT Services Communication Manager in her direct support of Chief Information Officer (CIO)

Top Achievements at TI:

• Publication of an IT training manual,IT Passport, used as a remote working handbook / technology guide for employees and new hires
• Recognition for various types of content developed and used widely in corporate communications, including: websites, IT Security and other brochures, posters, articles, custom graphic designs
• Recognition for numerous contributions in support of various groups and initiatives at TI, including:
• China IT Initiative
• Global Sales and Distribution Initiative
• IT Diversity Initiative
• IT Services Road Shows and Road Warrior training activities
• IT Security publications
• IT Operations project activities
• Quarterly IT Services Department Meeting activities and presentation materials
• Event management - NASCAR Racing Experience, Project Leader
  

Other Work Experience

• 10/1999 - 10/2005 Media Communications Project Manager / Sales Account Manager: Confidential, Frisco, Tx
• 05/1995 - 09/1999 Physician Consultant - Professional Staffing: Confidential, Dallas and Plano, Tx
• 01/1993 - 06/1993 Media Communications Intern: Confidential, Dallas, Tx