PROFESSIONAL SUMMARY:

• 6+ years of experience in the IT industry with last 3+ years of experience in Salesforce
• Proficiency in SFDC Administrative tasks like creating Users, Roles, Profiles, Permission Sets, Organization Wide Defaults, Record Types, Page Layouts, Custom Settings, Approval process, Workflows, Queues, Auto Response Rules, Validation rules, Reports, Dashboards, Tasks for new Salesforce Implementations, Mergers/Acquisitions and on - going maintenance projects
• Extensive business knowledge and customization experience on various salesforce.com standard objects like Accounts, Contacts, Opportunities, Products and Price books, Cases, Leads, Campaigns, Forecasting, Reports and Dashboards
• Exhaustive Experience in creating Custom Objects, Custom fields, Custom Tabs, Custom Apps, Custom Settings and various other components as per the client and application requirements
• Automating the Business Processes by creating Workflows, Approval Process, Process Builder, Lightning Flow, Lead Assignment Rules, Case Assignment Rules
• Configuring SSO, 2 Factor Authenticator, troubleshooting Certificate problems
• Proficient in SOQL, SOSL queries across multiple objects within the SFDC database
• Generating User Adoption Reports, Data Quality Reports, other reports, snapshots which gives meaningful insight to the sales/service teams and the management
• Hands on experience on Einstein Analytics
• Customizing Service Console by productivity tools setup
• Setup Audit Trail and document the changes
• Hands on experience with SQL, Object Oriented Programming paradigm, data structures, building data models, and data migration
• Hands on experience in Salesforce CRM integration, developing and deploying custom integration solutions
• Hands on experience with Visualforce Pages, Apex Classes, Controller Classes, Extensions and Apex Triggers for various functional needs in the application
• Involvement in all stages of SDLC - Requirement Analysis, Design, Implementation, Testing, Deployment and Maintenance
• Experience in deduping records, maintaining clean data
• Experience with working in an agile software development environment and also well versed with Waterfall development model
• Understanding of Technical Architecture Modeling for documentation- Sequence Diagrams, Object Diagrams, Activity Diagrams for Design Documents using MS Visio
• Experience with documentation related to change management using Document Management Systems/Services like MS SharePoint, Box and Local Network Drives
• In-depth understanding of CRM business processes like Lead Management, Campaign Management, Order Management, Account Management, Service Tickets, Approval Flows, Case and Lead Assignment rules
• Excellent Leadership and Interpersonal skills, Team player with ability to work effectively with all levels of organization and independently as needed
• Hands on experience with CTI integration, Docu sign integration, Outlook integration, Social Integration

SKILL:

Salesforce: Salesforce CRM, Salesforce Lightning, Salesforce SFA, Schema Builder, Sales, Service & Marketing Cloud, Visualforce Pages/Components/Controllers, Apex Components, Apex Classes, Apex Triggers, Salesforce Integration, SOQL, SOSL, SOAP/Rest Integration, Force.com

Language & Framework: C, C++, JAVA, HTML5, JavaScript, CSS, SQL, Visualforce

Database: MySQL, Oracle

Tools & Applications: Eclipse, Apache Tomcat, Visual Studio, JIRA, Github, Quickbooks, Tally, Google Analytics, Adwords, Search Console, MS Visio, MS SharePoint, Box, Shopify, Wordpress, Social, wiki

PROFESSIONAL EXPERIENCE:

Salesforce Consultant

Confidential - Princeton, NJ

• Involved in Business Requirement Analysis, Configuring and Customizing Salesforce Standard Objects for Healthcare domain customer AIS Paincare
• AIS Paincare project was a new end-to-end implementation of Salesforce Sales Cloud along with integration with MS SQL Server via Dell Boomi middleware
• Created process documentation using Lucidchart
• Involved in the customizing of standard Account Objects and creating Custom Objects for Doctors, Patients, Insurance, Insurance Plans, Hospitals
• Involved in Admin tasks such as customization of fields, record types and page layouts according to the use case
• Involved in customizing Phone Call, Doctor Appointment task type with custom fields
• Involved in set up Workflows, Process Builder for Patient reminder emails, automatic tasks for staff nurses for appointment reminder calls, medicine refill reminders, pain-level followup calls etc.,
• Provided user management support by managing profiles and roles for sales team
• Org level Security was setup by IP Range and Login hours
• Created Sales Performance Dashboards in lightning for sales leadership
• Involved in complex design and configuration of Inbound and Outbound call flow with HIPAA Compliance
• Worked with developers to customize flow for auto launch during inbound calls
• Involved in integration of AppExchange Product AirCall for Inbound and Outbound Call for Nurses
• Complete regular internal system audits and prepare for upgrades
• Handle Salesforce.com data feeds and other integrations
• Set-up solution articles for commonly found problems which were provided as FAQ articles by client
• Created project documentation for all application configuration, processes and related material for the team on Sharepoint
• Trained end users to use Salesforce effectively

Salesforce Administrator

Confidential

• Primary Point of Contact as a SFDC Admin for 40+ Users
• Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Reports and Opportunities
• Involved in creating various Custom Objects, Tabs, Fields, Report Types, Page Layouts, Processes according to the business requirement
• Configured and enhanced Salesforce for Lead generation through website, social channels, blogs and integration with Tally global and country specific web pages
• Setup audit trail to track and document changes
• Maintained database for integrity and accuracy including cleansing and duplicate record management.
• Maintained SFDC error and debug log
• Involved in Integration of Google Analytics with Salesforce Sales Cloud and migration of data from Tally legacy database to Sales Cloud
• Setup campaign and hierarchy reporting, more easily manage marketing efforts and ROI reporting highlight successful marketing initiatives.
• Created custom objects, lookup relationships, master-detail relationships, Junction objects in Salesforce Org
• Performed Admin tasks such as Creating Users, Profiles, Permission sets, Roles Hierarchies and sharing settings, Validation Rules, Workflows and Approval Process
• Customized service console according the business requirement by setting up the quick text, macros, mass quick actions
• Configured live chat, web to lead, email to lead, web to case, email to case, social media integration to track cases and leads
• Solid knowledge of data management, batch/bulk exports and updates, dedupe and cleanup procedures, providing the most up-to-date information increasing User effectiveness.
• Created Case Assignment Rules, Escalation Rules, Lead Assignment Rules, Auto-Responses to automate the Sales and Service Processes
• Created workflow rules and defined related tasks, time-triggered tasks, email alerts and field updates to implement business logic
• Created and used HTML Email templates

Salesforce Administrator,

Confidential

• Customized Accounts, Contacts, Leads, Campaigns and Cases for Insurance and Loans
• Created several Validation Rules, tasks, Workflow rules, Triggers, Apex classes to achieve the complex business functionality
• Built Custom Objects for holding Google Analytics data and Integration with Google Analytics APIs
• Customized Service cloud to track internal support cases
• Performed data uploads to Marketing Cloud using Data Loader
• Created page layouts, record types, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages
• Created permissions sets on profiles, role hierarchies, OWD, sharing rules, field level security
• Managed admin responsibilities such as new user set-ups and deactivations, including ongoing support requests, executing configuration changes as needed
• Responsible to provide training to all new users and maintain necessary documentation

Sales & Marketing Consultant,

Confidential

• Drive Sales through website and other social media platforms
• Customized Hubspot CRM according to the business requirement
• Handled SEO, SMO, SMM for multiple clients
• Defined website structure for Search Engines and programming to build a S.E friendly websites
• Planning and executing long term website campaigns through Social Media networks, micro blogging, forums posting, directory, article networks, news portals, press releases, message boards etc.
• Performing website analysis & competitor analysis
• Business Keyword analysis & selection

Digital Marketing Executive

Confidential

• Responsible for On-page SEO of website like Meta Tag Optimization, Image Optimization, content optimization, Website Analysis and Competitor Analysis,
• Responsible for Off-page activity of website like Content Sharing, Social Bookmarking, Article Submission, Press release, Blog posting, Business Listing, Video Submission