- Led photography shoots, location shoots and photo editing.
- STRATEGY DESIGN SITEMAPPING USER PERSONAS WIREFRAMING PROTOTYPING
- RESPONSIVE DESIGN MOBILE APP DESIGN USABILITY TESTING
- PRESENTATIONS PRINT DESIGN IDENTITY DESIGN EMAIL ADVERTISING MOTION GRAPHICS CONTENT CREATION SOCIAL MEDIA
- AGILE / SCRUM
DIGITAL DESIGNER (UX/UI & PRODUCT DESIGN)
- Created graphic, web and social content for St. Jude Fundraising campaign that generated over 3 million dollars in donations.
- Conceptualized and developed strategic creative solutions for cross - channel marketing campaigns. This included: print, digital, social and visual signage.
- Worked with UX team to provide: e-commerce website elements, web advertisements, landing pages, microsites, email blasts, social media content, mobile app design, mobile augmented reality elements, and mobile games.
- Designed for corporate branding and preserved integrity of brand. Designs included: logos, storyboards, pitch decks, marketing materials, event visual displays, corporate and retail swag, presentations, motion graphics and videos.
- Collaborated with creative marketing partners in Design, Development, Copy and Photo Art direction teams.
PRODUCT & PACKAGE DESIGNER
- Design and deliver package designs for face mask products, which resulted in highest product sales on record and selling out on online retail stores.
- Maintain photo budget, curate, edit and optimize photos for design application.
- Prepare cosmetic product die-cuts, designs, photos and other assets necessary for print, mass production and distribution.
- Provide mockup and presentation examples of rendered packaged designs to clients and potential retailers.
LEAD WEB & UX/UI DESIGNER
- As lead designer, redesigned Newsy’s website to be responsive, with user interaction design updates enhancing video viewing experience.
- Main job functions included: strategy design, wireframing, rapid prototypes, and design mockups to present to clients. Provided assets, coding assistance and quality assurance for responsive website designs on all browsers and devices.
- Designed newsletters, powerpoint presentations, instructional and marketing videos, email blast templates and web advertisements.
- Designed print materials such as logos, corporate identity, corporate swag items, branding guides, stationary and business cards.
- Collaborated with a team of designers, developers and marketers to work one on one with clients to manage their website design and development.