TECHNICAL SKILLS

• SEO
• SEM
• Content Marketing
• E - Mail Marketing
• Social Media Marketing
• Mobile Marketing eCommerce
• Website Design/Development
• Copywriting/Editing
• Adobe CS
• Microsoft Suite
• Hubspot
• Marketo
• Salesforce
• Eloqua
• Sitecore
• Adobe Experience Manager
• Tridion
• Wordpress
• Drupal
• Sysomos
• Crazy Egg
• Mailchimp
• Hootsuite
• Google Analytics
• Google Ads
• Tag Manager
• Moz SEO
• Google Search Console
• Ayima

PROFESSIONAL EXPERIENCE

Confidential, Ontario, CA

Digital Marketing Strategist/Consultant

Responsibilities:

• Managed all freelance design and digital marketing projects
• Developed viral marketing and promotional campaigning for various corporate brands
• Advised on and write site content, architecture and interactive features to assure quality of user experience, integrity of site and effective navigation
• Analyzed usability of web sites and recommend improvements
• Designed/developed relevant, informative, blogs in an effort to engage current customers/clients as well as attract and convert new and potential ones
• Day-to-day implementation of PPC tactics that includes: Keyword research/development, budget allocation, campaign optimization, negotiating and planning, as well as executing digital media campaigns based on clients goals.
• Developed and managed social media and online marketing activities
• Measured the social media presence of the company and industry to produce engaging and SEO content
• Developed online marketing strategy, including gathering analytical data on behavior in order to direct traffic to and from target audience and engage company with its communities.
• Performed analysis to determine ROI and other pertinent measurements necessary to track social media and website activities
• Ensured consistent style and editorial standards for all customer blog content
• Assured customers blog maintained fresh and current information
• Maximize search engine optimization (SEO) using best practices for on-page and off-page website optimization.

Confidential - Latham, NY

Digital Marketing Manager

Responsibilities:

• Transitioned and developed in-house Digital Marketing Department from Agency.
• Hired in-house Digital Marketing Team
• Set up automated marketing platform (Hubspot), worked closely with development team and IT for integration.
• Developed 2019 Digital Marketing Strategy
• Develop and manage Marketing budget
• Set up Workflows and Campaigns in Hubspot, including contact list, forms, cta's, landing pages and analytics
• Designed Product Campaign landing pages and Product Focused Pillar pages
• Setting and achieving digital marketing budget, goals and target KPI’s
• Worked closely with Sales and Marketing Operations to integrate Sugar CRM with Hubspot and Wordpress Websites
• Researched and developed Buyer Personas
• Developed Buyer journeys for websites and campaign landing pages
• Researched and selected Website Design and Development agency to design new Corporate and Brand websites with a focus on buyer journeys and conversions
• Developed and managed Google Ad Campaigns for all Latham Pool product lines
• Worked closely with Content writers, 3rd-party Video Producers, and Product Managers to develop optimized content for all digital marketing channels
• Focused and managed efforts towards customer acquisition, data collection/analysis, and customer retention/lifetime value
• Managing cross-functional digital marketing efforts including social media ads, retargeting, influencer marketing, broadcast and transactional emails, SEO, CRO and more
• Operated with a data-driven approach to optimize ad campaigns and allocate resources to the best performing ads and channels
• Analyzed competition and advertising trends to help stay relevant and competitive in the industry
• Set up monthly reporting cadence, aggregated weekly and monthly data into reports

Confidential -Pasadena, CA

UX Writer

Responsibilities:

• Actively participated in team planning and project definition meetings
• Partnered with other User Experience and Design teams to develop content that reflected best marriage of user business needs
• Created UX/UI content and editorial deliverables that were on brand and met accessibility/legal/ regulatory requirements as provided
• Managed own tasks and project deliverables

Confidential - Los Angeles

Digital Content Editor

Responsibilities:

• Optimized web content updates received from the writer and marketing team
• Copy-edited content for mobile friendly engagement
• Verified statistics and facts against internal and external sources.
• Recommended copyedits based on knowledge of target audience and internal and external style guides.
• Set up A/B testing to monitor and measure the effectiveness and audience engagement with specific articles, especially those that linked to CTA's such as white papers, webinars and podcast.
• Updated and/or identified changes to information in materials that required quarterly/annual updates, including, but not limited to, statistical information and changes in investment and risk disclosures.
• Utilized appropriate tool(s) to ensure updates were displayed correctly on all appropriate web/digital pages.
• Ensured materials were error-free.
• Monitored, tracked and incorporated all compliance language updates to ensure materials complied with legal and regulatory requirements.
• Determined impact to existing materials when compliance language was added or changed.
• Understood and applied required hedge language across all collateral and channels.

Confidential - San Jose, CA

Web Content Analyst

Responsibilities:

• Created, developed, optimized and managed content for internal HR website using Sharepoint CMS
• Performed A/B testing in an effort to measure the effective and engagement of our new social directed intranet.
• Copy-edited content for mobile friendly engagement.
• Manage relationships with business partners and subject matter experts globally.
• Create and execute content strategies for highly localized web content (country and region level) to drive adoption and usage among local employees and managers.
• Conduct content audit in preparation of new platform migration.
• Ensure all web content follows SEO best practices.
• Proofread content updates for accuracy, consistency and adherence to site standards and guidelines.
• Proactively analyze site feedback and metrics data to identify improvement opportunities and formulate action plan

Confidential - San Francisco, CA

Digital Marketing Manager

Responsibilities:

• Devised and implemented both strategic and tactical digital marketing plans.
• Created and implemented integrated digital marketing campaigns partnering with marketing, sales, IT.
• Copy-edited and optimized localized content for websites, campaign landing pages and digital marketing channels.
• Optimized content for mobile audience.
• Developed and managed social marketing strategy creation across international regions.
• Monitored website metrics to foresee trends and monitor various traffic.
• Set KPI's and A/B testing through thorough analysis of specific data tracking.
• Created tracking codes in Google Analytics for campaign tracking.
• Facilitates integrated content marketing by developing key themes and campaigns across global marketing in conjunction with leadership teams.
• Developed and maintained paid search and social media budgets.
• Highest budget was $700,000.
• Managed digital marketing automated tools (Salesforce, Eloqua, Curata, Hootsuite).
• Curated content from external sources
• Supported the development of various digital assets including graphics.
• Contributed to architecture, navigation and information design of key sections of global websites
• Internal resource for CMS, LPO, SEO/PPC and social media best practices; stay abreast of industry changes, consistently sharing new insights with Digital Marketing team and regional constituents.
• Managed enterprise content management (Adobe CQ)

Confidential - San Francisco, CA

Digital Marketing Analyst

Responsibilities:

• Developed automated workflow process for the intake of content maintenance.
• Acted as business analyst for web content related subject matters.

Confidential - San Rafael, CA

Web Content Manager

Responsibilities:

• Collaborated with stakeholders to refine web production requirements from general requests
• Implemented changes to content, pages or module design or functionality via a content management system (via Teamsite) and via BlackRock's social collaboration tool
• Worked with web channel managers to align web content with advertising, direct mail, and email campaigns
• Acted as a representative of the Distribution Solutions Team when collaborating with internal business partners
• Facilitated communication among stakeholders and contributors (marketing and web channel managers, developers, etc)
• Coordinated with developers to ensure technical tasks associated with production team work is completed to specifications and on time
• Anticipated issues before they become problems; manage problems and solutions gracefully

Confidential - Pleasant Hill, CA

Website Manager/Content Analyst

Responsibilities:

• Work with the marketing team subject matter experts to publish all employee and client electronic communications, including regular periodic publications and new product and service announcements based on pre-defined taxonomy, workflows and timelines.
• Served in an ownership role as it relates to ensuring the primary web site content was optimized and current, refreshed, engaging and accurate at all times.
• Performed A/B testing in an effort to measure the effectiveness and engagement of our clients interaction with our web content.
• Ensured all content is posted accurately and on time.
• Managed content based on expiration dates to ensure only current information is displayed to web site users at any given time.
• Prepared and uploaded videos and other media to Amazon S3 in conjunction with Cloudberry.
• Produced web metric reports generated in Sitecore analysis as well as Omniture.
• Coordinated placement and rotation of marketing banner ads throughout web properties.
• Worked hand-in-hand with Product Manager's and IT to assure client experience is fulfilled and intuitive.
• Analyzed usability of web sites and recommend improvements.
• Implemented initiatives to improve content management systems.
• Developed training docs for web content administrator.
• Developed intake process and workflow.
• Worked with migration from prior CMS to Sitecore.

Confidential - Albany, NY

Web Content Manager

Responsibilities:

• Web Content Manager (consultant)
• Redesign web site based on usability best practices.
• Maximize search engine optimization (SEO) through keyword-rich site content, tagging and navigation.
• Ensured consistent style and editorial standards for all web content.
• Migrated content from manual HTML/CSS to Sitecore CMS
• Advised on and implemented site content, architecture and interactive features to assure quality of user experience, integrity of site and effective navigation.
• Analyzed usability of web sites and recommend improvements.
• Implemented web site updates to optimize search engine rankings.
• Worked with the information technology team to plan and deliver new site improvements and functionality

Confidential - Atlanta, GA

Front End Web Developer & Web Analytics

Responsibilities:

• Web site design and templates to deploy modular, easily updated sites
• Site development and maintenance, template design
• Developed Web marketing strategies
• Developed pages and widgets in Wordpress
• Manually developed and edited HTML/CSS pages
• Develop, design and maintain multiple client web sites as virtual host and webmaster
• Create and optimize web graphics
• Generate and analyze weekly and monthly Web analytic reports
• Contact for WHO (World Health Organization) for H1N1, set up and scheduled weekly updates

Confidential - El Segundo, CA

Project Specialist

Responsibilities:

• Responsible and accountable for the coordinated management of multiple web and print related projects directed toward strategic business and other organizational objectives.
• Web content management for Unmanned Vehicles and Public Health websites
• Developed web pages using Wordpress CMS and Dreamweaver
• Manually developed HTML/CSS pages
• Build credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization.
• Define and initiate creative projects, manage cost, schedule, and performance of component projects
• Maintain continuous alignment of project scope with strategic business objectives, and make recommendations to modify the project to enhance effectiveness toward the business result or strategic intent.
• Coach, mentor and lead designers within creative team environment.
• Present periodic Dashboard reports on the current program, future opportunities and client issues