SUMMARY

• Industrious, results - oriented User Experience expert with nearly 15 years of research and design experience with a dedication to organizational growth and profitability
• Offering industry-leading UX design skills, quality deliverables in user experience research, strategy, and design
• Innovative visual and interface designer with expertise in graphic, motion, web and print design
• A persistent goal setter and project leader adept in creating compelling and inspiring digital experiences
• Excellent communicator and team facilitator who understands and translates ideas easily across a variety of disciplines
• Highly skilled in responsive design and accessibility standards for mobile and tablet with cross-browser and cross-platform compliance

TECHNICAL SKILLS

• UX Design
• User Research
• Information Architecture
• Interaction Design
• UI Design
• Visual Design
• Strategic Analysis UX and Creative Direction. Contextual Interviews
• Usability Testing
• Personas
• Card Sorting
• User Flows
• Style Guides
• Journey Maps
• Storyboards
• Sitemaps
• Presentation Design. Sketch
• Azure
• InVision
• Photoshop
• Illustrator
• Muse
• After Effects
• InDesign
• Premier
• Adobe Experience
• Google
• Microsoft Office
• Adobe Experience Design
• Salesforce

PROFESSIONAL EXPERIENCE

Confidential

UX/UI Consultant

Responsibilities:

• CODY / Confidential Digital Playbook
• Developed a suite of six detailed shopper personas based on Confidential 's major customer and market segments with demographics, psychographics and media touch-points.
• Mapped out the ideal customer journeys for each persona based on product affinity, behavioral metrics, and media consumption to discover key leverage points in the market.
• Researched all major competitor's online marketing strategy of paid, owned and earned media to develop a comprehensive media matrix informed by the personas and shopper journeys.

Confidential

UX and Digital Strategy Consultant

Responsibilities:

• Performed comprehensive UX audit of contact lens channel across all major e-commerce retailers in the US, UK, and Chinese markets
• Increased revenue and conversion rates incrementally on existing platforms by optimizing user experience to ensure accurate, timely content and meaningful user-flows

Confidential

UX Researcher and Strategy Consultant

Responsibilities:

• Completed user experience audit of all significant personal investing platforms including Confidential, Confidential, and Confidential
• Established current industry benchmarks, opportunities and threats in the particular investment platform ecosystem to discover opportunities for increased revenue and share-of-voice in 3rd-party private investing channels

Confidential

UX E-commerce and Content Strategy Consultant

Responsibilities:

• Directed e-commerce content strategy for Confidential 's Far Cry 5 e-commerce product detail page across Amazon and all major retailers to generate pre-sales and ensure a successful buzz for the launch
• Correlated an enhanced rich-content strategy to the cinematic themes and hooks in the game storyline to leverage critical emotional touch-points into an integrated up-sell strategy for standard, deluxe, and gold editions.

Principal User Experience Research, Strategy and Design Consultant

Confidential, Denver, CO

Responsibilities:

• Performed comprehensive UX audits for major brands across all significant e-commerce retailers in the US, UK, and Chinese markets
• Completed comprehensive user experience audit of all major personal investing platforms
• Established current industry benchmarks, opportunities and threats in the particular investment platform ecosystem to discover opportunities for increased revenue and share-of-voice in 3rd-party private investing channels
• Conducted user research to strategize critical features and user paths resulting in more effective usability on mobile and desktop environments
• Comprehensive audits of e-commerce and UX factors against industry benchmarks
• Realistic project scoping and management to arrive on time and budget
• Digital strategy to drive business goals with industry best-practices
• Increased revenue and conversion rates incrementally on existing platforms by optimizing user experience to ensure accurate, timely content and meaningful user-flows
• Complete UX overhaul of the primary brand web app to apply user testing data and streamline customer experience and increase product subscriptions
• Drafted wireframes of all journey states along the user flow of major brand web app for all possible permutations with minimal redundancy
• Correlated an enhanced rich-content strategy to leverage critical emotional touch-points into an integrated up-sell strategy
• Pioneered online “test drive” for fine art e-commerce resulting in 14% more sales with a 170% lower cost per conversion
• Optimizing information architecture for meaningful user flows
• Correlated consistent color taxonomy to information architecture to improve ease and clarity of navigation
• Customizing user experiences for mutually beneficial conversions
• Designing user interfaces to inspire customer acquisition and brand loyalty
• Directed e-commerce content strategy for a brand product detail page across Amazon and all major retailers to generate pre-sales and ensure a successful buzz for product launch
• Redesigned website user experience resulting in an 8% increase in customer inquiries
• Defined top user goals and placed links on global navigation resulting in higher inquiry and conversion rates
• Researched, designed and developed a data visualization product to evaluate advertising strategy effectiveness resulting in increased campaign effectiveness, fewer redundancies, and enhanced retention.
• Rapid prototyping to launch minimum-viable-product for testing
• Quality assurance guiding successful product launch scaled for growth
• Testing key-performance-indicators against data metrics to iterate improvements
• Trained staff in the design and development of data visualization portals used to add additional revenue streams and acquire a competitive advantage in client loyalty
• Developed a mobile video application for easy viewing and sharing of hyperlocal content on social media and via email
• Produced visual identity, video assets, and motion graphics content
• Developed a CMS website offering enterprise-level property search as a value-added proposition to generate leads and establish credibility
• Created and implemented consistent visual design including identity, icons, and graphics congruent with information architecture
• Launched CMS website for national non-profit organization resulting in 18% increase in audience and a 7% increase in annual event attendance