SUMMARY:

Senior creative leader with deep expertise managing, mentoring, and growing design teams across UX, interaction, and visual design disciplines. Collaborative, user - centered designer with 15+ years of experience turning complex challenges into beautiful, simple-to-use, revenue-producing solutions.

SKILLS:

• LUX Design Mobile/App Design Visual Design/Branding HTML/CSS eadership/Management
• User Research/Flows
• Wireframes/Prototyping
• User Testing
• Optimization (CRO)
• Strategic/Tactical Planning
• Recruiting/Training
• Team/Process Development

TOOLS: Sketch, Adobe Creative Cloud, Omnigraffle, Zeplin, InVision, Axure, Jira, Google Analytics, Optimizely.

EXPERIENCE:

Senior UX & Visual Designer

Confidential, San Francisco, CA

Responsibilities:

• UX and visual redesign for Confidential Network; project scope included research, analysis, user flows, sketches, wireframes, interactive prototypes, user testing, visual and responsive design.
• Overhauled core product for mortgage industry disrupter, Lendsnap; led UX design to deliver on project milestones for successful launch of product demo, resulting in CB Insights' recognition as one of the top 25 startups transforming the mortgage industry.
• Implemented processes and design tools to enhance collaboration between internal and remote teams, and unify the design and development communication through to release.
• Developed comprehensive reports for client handoff to document research, use cases, test results, functionality, and UX design decisions.

Director of UX & Design

Confidential, San Mateo, CA

Responsibilities:

• Led company rebranding and redesign of marketing and product sites; project scope included new logo, typography, iconography, video, Ul elements, and color palette—resulting in a highly competitive unified product and marketing tool, and increase in user acquisition and retention.
• Operationalized creative processes, restructured team as agile, and established mentoring and peer review sessions resulting in optimized workflow, accurate project sizing, and boost in team collaboration and creative brainstorming.
• Advocated and led project to define and establish design guidelines and pattern libraries to significantly improve quality, consistency, and team output; implemented living style guide (LSG) framework to optimize frontend codebase and strengthen partnerships across Design, Engineering, and QA teams.
• Led UX and visual redesign of iOS and Android mobile apps; scope included site navigation/IA overhaul, prototyping and testing, new intro/tour, storefront and dashboard pages, and optimized conversion funnel; project increased user adoption and engagement.

Senior UX Designer & Manager

Confidential, San Francisco, CA

Responsibilities:

• Built and directed company's first UX team; hired, cultivated and led cross-functional team of designers, developers and data analysts; oversaw daily operations including strict deadlines and budgetary constraints; ensured successful execution of creative strategy.
• Led design and development of web portion of Confidential —first “shoppable" Super Bowl Halftime Show; used in Super Bowl XLIX featuring Katy Perry and Super Bowl XLVIII H&M commercial featuring David Beckham; used as template for new stores.
• Dramatically improved conversion with complete overhaul of flow, functionality and design of shopping cart and checkout pages; built interactive prototypes, user tested and optimized design.
• Led strategy to establish CRO/UX split tests; resulted in boosted conversion rates—16% on UFC and Discovery Channel and 29% on A&E Network (History, Lifetime, and A&E) stores.

Head of Design

Confidential, San Francisco, CA

Responsibilities:

• Built ecommerce business selling proprietary natural health products; conceptualized and implemented business model and online platforms to bring products to market.
• Led team of global contractors to develop product roadmaps, establish marketing strategies and execute business goals.
• Drove platform enhancement for cleaner, further improved user experience and efficient back­end management; researched, designed and developed new platform, and managed migration.
• Conducted competitive and user research to develop and grow product portfolio to 58 products within 8-month period, quickly gaining a competitive market edge.

Senior UX & Visual Designer

Confidential, San Francisco, CA

Responsibilities:

• Five-star reputation for creating, directing and executing high-quality design, development, and marketing projects for global businesses and clientele.
• Transformed entire user experience for Confidential UK and Confidential web and mobile stores; UX redesign from wireframes to comprehensive deliverables; collaborated with cross-functional Confidential stakeholders and managed creative approval process.
• Developed interactive prototypes for mobile app startup to use as proof of concept for raising investment capital; collaborated on business model and strategy; led to $500K in angel funding.
• Led UX and visual design for startup with crowdfunding payment model; spearheaded design/development project to deliver clickable prototype used in investor pitch meetings