Senior Communications Manager Resume Arlington, VA - Hire IT People

SUMMARY

I am a communications strategist and marketing manager. I enjoy writing persuasive messages and developing a strategy to reach the right audience. I lead successful marketing efforts for clients nationwide.

TECHNICAL SKILLS

Sales Force Marketing Cloud
Exact Target
Constant Contact
MailChimp
WordPress
Unbounce
Cision/V ocus Public Affairs
Meltwater
Phone2Action
CQRC Engage and Microsoft Office.

PROFESSIONAL EXPERIENCE

Senior Communications Manager

Confidential, Arlington, VA

Responsibilities:

I was promoted to Senior Communications Manager when my company leadership realized that several clients needed specialized attention and my experience was uniquely suited.
One of our largest clients won a significant public opinion victory, demonstrated by internal polling, as a result of my six - figure marketing strategy.
I researched the latest polling to identify the messages that would resonate with the client’s target audience and developed direct mail, social graphics, and a 30-second digital ad.
I also placed multiple stories with national and regional media outlets.
I substantially increased recruitment for a client’s training program by developing a successful marketing plan, implemented by our digital team.
I wrote the ad copy, oversaw graphic production, and specified that we use Facebook’s “lookalike” audience feature, which had the highest conversions among the audiences targeted ($50 average cpm).
When a client needed a low-budget campaign to promote liquor reform, I developed the FreeOurSpirits.com effort.
This earned, shared, and owned marketing campaign generated nearly 400 leads, had a 24% conversion rate, and increased brand awareness through positive media coverage.

Regional Communications Manager

Confidential, Arlington, VA

Responsibilities:

I led a seven-figure marketing and PR strategy for a client’s effort in a U.S. Senate race, measurably increasing public support and generating high earned media coverage.
Through an aggressive op-ed campaign I helped many clients increase their brand awareness and advance thought leadership.
I wrote and placed dozens of op-eds in outlets like Forbes, New York Post, Chicago Tribune , Philadelphia Inquirer , Orlando Sentinel, Indianapolis Star, and Charlotte Observer.
When I started many clients were not able to obtain significant media coverage.
I increased press clippings 300% for multiple clients through creative earned media strategies.
I helped several clients increase customer retention and engagement through strategies to improve email open rates by as much as 250% and landing page conversions by up to 30%.
I helped clients creatively tell their story by directing project teams and vendors to design videos, microsites, landing pages, mailers, infographics, and shareables.

Director of Communications and Marketing

Confidential, Washington, DC

Responsibilities:

I was hired to help establish the company’s brand awareness with a thought leadership campaign.
I wrote speeches, congressional testimony, op-eds, blog posts, email newsletters, and other executive communications for our president, board members, and financial supporters.
When the pace slowed down I took on a fundraising initiative, securing nearly $200k with new funders through extensive, detailed proposals and meetings.
After I was promoted to Director of Communications I oversaw our website redesign, built out our social media presence, and led a regular, high-conversion email campaign.
I doubled our earned media year-to-year, garnering hundreds of annual media hits by 2010 through timely media advisories and releases, pitching, event promotion, and leveraging our PR firm.
As a result of my earned and social media efforts I increased website traffic 300%

Correspondent

Confidential, Washington, DC

Responsibilities:

I increased the Senator’s brand awareness and public support by writing speeches, correspondence, and other executive communications to Senate colleagues, state government officials, and constituents.

Communications Associate

Confidential, Washington, DC

Responsibilities:

I learned how to tell compelling stories and build an effective public relations campaign around a complicated message by assisting principals with research and story collation for the firm’s largest client.

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Senior Communications Manager Resume

Arlington, VA

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