TECHNICAL SKILLS

• UX/IX Design
• UI Design
• Wireframing
• Rapid Prototyping
• Visual Design
• User Research
• User Testing
• Axure RP
• Sketch
• Invision
• Adobe CS (Illustrator, Indesign, Edge Animate, Photoshop, Premiere)
• Coding (HTML/CSS/JS)

PROFESSIONAL EXPERIENCE

Confidential, San Ramon, CA

Sr. UX/IX Designer

Responsibilities:

Collaborated with product managers to design various back - end solutions for the leading industrial cloud platform. At the same time, used existing research data to design the next generation of the developer's experience in the platform, using flow charts, wireframes and prototypes, then testing to gather the data that would allow us to fine-tune the solution.

Confidential, Sacramento, CA

Sr. UX/IX Designer

Responsibilities:

Designed different components of the organization's ERP, such as a learning/ training module for the staff to take the necessary training, and the mobile component that would allow workers to track their work around a facility. Deliverables included desktop and mobile prototypes that showed the CEO the experience the different personas would follow in the different parts of the application.

Confidential

UX/IX Designer

Responsibilities:

Designed the portal of the company's new product called IZO, as well as the online experience to showcase the relationship with Formula 1.

Confidential, San Francisco, CA

Product/UX Designer

Responsibilities:

The major task was to design and oversee the development of an ipad app for a team of brokers, used to communicate market data to their clients in a visually engaging manner. Other duties include design of marketing materials for class A properties while developing the team's brand.

Confidential, San Francisco, CA

Graphic Designer

Responsibilities:

Create cutting edge designs for the firm's proposals, brand compliant materials like advertising, infographics and internal and external communications in print and electronic (html) formats.

Confidential, San Francisco, CA

UX/UI Designer

Responsibilities:

Designed packaging for new products, redesigned (UX/UI) the corporate website while re-aligned the brand strategy for the company's brands.

Confidential

Graphic Designer

Responsibilities:

Assisted in the design and production of the packaging and POP materials. Also worked in product's manuals. Designed in-store graphics to promote the Beats By Dr. Dre Brand in RadioShack stores.

Confidential, Miami, FL

Art Director

Responsibilities:

Art direction, online advertising implementation and analyzing, social media marketing, project management, photography creative direction, brand and identity systems, catalogues, promotional, advertising, packaging, editorial, UX/UI, ERP and web design. I worked designing a wide range of projects, got hands-on experience in online advertising and social media marketing, brought significant measurable results using tools like Google Ads and Google Analytics for tracking campaign success. Designed the UX/UI of an ERP for a food company. Also designed packaging for food products, and worked on the creative direction of their photography. Designed packaging and advertising for Phillip Morris' brands, Marlboro and Parliament. Designed books, magazines and flash based websites.

Confidential, Miami, FL

Visual Designer

Responsibilities:

Ensure accurate color reproduction from input to output, design and production of promotional material (posters, displays, window graphics), media inventory. The experience at Tropicolor was different, but something that at the same time contributed significantly to my career. Understanding color was a most for the company, and the demanding clientele of professional photographers. Attention to detail, speed and professionalism, were all part of this position. More experience in print production was acquired through

Confidential, Miami, FL

Graphic/Web Designer

Responsibilities:

Promotional design, maintained updated printed and online catalogs, tradeshow exhibit design, production and installation, display design and production (posters, banners, light boxes, motion displays, etc). Working as part of an in-house art department, is a different experience, you get involved and focused in only one brand's philosophy. During the time at Confidential, I created a wide range of marketing projects, from catalogs to tradeshow exhibits. I strengthened even more my knowledge in wide format printing, the different types of equipment and media used and the possibilities of application, the different options for banner and poster production and presentation, and the preparation of tradeshow exhibits as well. I also learned more about color management.

Confidential

Graphic Designer

Responsibilities:

Designed and developed marketing materials as part of the design team, tradeshow exhibit design and production, pre-press and production management, 3D modeling. As part of the design team at Confidential, i worked together with other designers to develop brands and marketing materials for companies like Confidential, Confidential and Confidential . I got in-depth, hands-on experience with not only the creative part of my career but also with the technical part, like pre-press workflow and printing (wide format and offset press). Being a problem-solver and self-taught person by nature, was an advantage to come up with innovative solutions for certain projects, by introducing 3D modeling to the company, I helped our clients to better visualize the layouts and designs for their tradeshow booths.