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Vice President Resume

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Cincinnati, OH

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SUMMARY

Highly successful marketing and digital strategy professional with a demonstrated history of effectively executing in both B2B and B2C environments. Experienced with Marketo Marketing Automation, Content Management Systems (CMS), Confidential, Google Analytics, Drupal, WordPress, Confidential, NetSuite, Microsoft Dynamics CRM, Confidential and Confidential .

AREAS OF EXPERTISE

  • Email marketing - direct response copywriting, conversion strategies, ecommerce, lead nurturing
  • Lead generation - Confidential, search engine marketing (SEM), landing page optimization
  • Content strategy - visitor engagement, eLearning, search engine optimization (SEO), web analytics

PROFESSIONAL EXPERIENCE

Confidential, Cincinnati, OH

Vice President

Responsibilities:

  • Drove double-digit increases in online sales with new conversion/segmentation strategy
  • Hired and trained new direct response copywriting team
  • Developed and launched multiple new products
  • Directed A/B and multivariate testing for email marketing and landing pages
  • Created in-house search engine marketing strategy
  • Launched virtual training program for both internal and external use

Confidential, Cincinnati, OH

Director of Digital Strategy

Responsibilities:

  • Doubled website traffic in less than a year to reclaim the number 1 rank for options websites
  • Overhauled the search engine optimization strategy, including launching two micro-sites
  • Reorganized the digital content team
  • Standardized web analytics reporting
  • Developed new lead generation approaches that maintained user experience standards
  • Laid the groundwork for a new CMS to be installed in 2014

Confidential, Cincinnati, OH

Online Marketing Manager

Responsibilities:

  • Developed new initiatives which drove triple-digit gains in website visits and website sign-ups
  • Increased engagement and qualified leads by creating lead-nurturing programs
  • Created comprehensive keyword strategy using the Moz (formerly SEOmoz) and Market Samurai tools
  • Designed and optimized Confidential campaigns on the Confidential platform
  • Oversaw ad network spends, negotiated CPM rates, and analyzed performance to optimize results
  • Maintained ad agency relationship
  • Created the company's first closed-loop marketing system
  • Coordinated efforts of direct reports, web developers and junior team members

Confidential, Cincinnati, OH

Director of Interactive Media

Responsibilities:

  • Managed a department of eight people
  • Developed new ideas for driving site sign-ups which tripled the number of new leads
  • Created the overall content strategy which doubled the number of monthly unique visitors to the site
  • Increased advertising revenue through creative ad placements
  • Provided a foundation for data-based decision making through analysis of web analytics
  • Built a dedicated community of readers through the effective use of a blog
  • Constructed a strategic plan to drive sales and sign-ups with webinars

Confidential, Cincinnati, OH

Website Analyst

Responsibilities:

  • Analyzed web metrics using internal tools and, eventually, Confidential
  • Developed key performance indicators and guided website contributors
  • Established best practices for content
  • Served as advocate for the website during business discussions
  • Created new sections for the website that focused on changing interest levels
  • Generated special reports to drive sign-ups
  • Launched the company's first blog, which eventually grew to become the site's most popular area

Confidential, Cincinnati, OH

Equities Analyst

Responsibilities:

  • Trained new traders
  • Developed new trading services
  • Produced educational content for the company website and for home study courses

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