SUMMARY

Entrepreneurial Marketer passionate about generating new business and building long term mutually beneficial relationships with clients, partners and team members. Detail - oriented, top-performing, marketing, advertising and sales professional with experience in inside and outside sales, strategic relationship building and strategic planning. A dedicated problem solver with over 12 years of marketing, advertising and sales experience; key experiences and proven performance in:

• Website Development, Graphic Design and Online Marketing
• Developing, launching & managing all aspects of marketing campaigns ranging from highly sophisticated campaigns across multiple forms of media to start-up campaigns
• Proven Experience Running Highly Sophisticated Marketing Campaigns through Detailed Reporting and Strong Analytical Skills
• Google AdWords Certified, Google Analytics Certified and Google Webmaster
• Sales and Marketing Consulting, Training and Strategic Planning

PROFESSIONAL EXPERIENCE

Confidential

Web Developer, Strategic Marketing Consultant, and Owner

Responsibilities:

• Created a fully transparent full service (360 degree) marketing agency dedicated to bringing a positive ROI (Return on Investment) to every client and have been able to fulfill a positive return on investment for 100% of clients
• Conducted extensive market research on each client's industry to decide the best strategic marketing and sales tactics and continuously watched market trends to ensure each client was ahead of their competition
• Developed extensive presentations to present to local, regional, national and international businesses owners detailing the decisions and specifics of each marketing campaign and supported those marketing decisions with reports and statistics showing digital results which tied into their CRM systems to prove track and analyze the specific leads and revenue generated from each marketing aspect
• Expert-level experience working with common digital marketing tools, and other industry tools such as CRMs and analytics packages, including email, web analytics, and marketing automation platforms such as: Marketo, Adobe Analytics, Adobe Marketing Cloud., Google Analytics, Tableau/QlikView, Salesforce, etc.)
• Collaborated with cross functional partners to develop clear and measurable business and testing goals and define test KPIs (both financial and engagement metrics)
• Ran AB testing on all marketing aspects to ensure that we met and exceeded all performance expectations and personalize content and deliver experiences that are meaningful to each customer
• Specialized in highly sophisticated online marketing campaigns including: SEO, PPC, Online Display Advertising, Website Development, Ecommerce, Social Media Marketing, Content Marketing, Email Marketing, Inbound & Content Marketing and more

Confidential

Media Consultant and Client Services Representative

Responsibilities:

• Finished 164% above my revenue quota at the end of 2012 and was a member of the President's National Rookie Club Circle of Excellence, which consisted of the top 5% of new sales employees in the country
• One of the top 3% of 11,000 sales members across the country in 2013, increased total number of clients from 184 to 239 (172% over quota), and exceeded revenue expectances by 141% in all 4 markets (Roanoke, Lynchburg, NRV and Confidential )
• Developed, presented, launched & managed marketing campaigns, which ranged from start-up campaigns for new businesses to highly sophisticated integrated campaigns, for over 239 clients which included: Digital/Online Advertising (Website Development, SEO, SEM/PPC, Online Display Advertising, Social Media Marketing, Email Marketing, etc.) & Print Advertising (Logo Design, Ad Design, Direct Mail, Phonebook Advertising, etc.)
• Set personal sales goals and timelines to ensure that I met and exceeded company expectations

Confidential

Business Development Manager

Responsibilities:

• Exceeded the yearly sales expectancy ($275,000 of revenue) in the first three months of employment
• Increased sales and business development by setting personal sales goals and timelines and developing a route sales system to ensure that I met and exceeded company expectations
• Developed new relationships with COIs (Centers of Influence) through prospecting, networking, cold-calling and door-to-door visits to fill the sales funnel and replace companies that were not strong prospects

Confidential

Market Coordinator

Responsibilities:

• Facilitated cross industry relationships between Presidents, CEOs and Senior Sales Executives of large and middle market firms (i.e. Nashville Predators, Lexus of Nashville, RJ Young, etc.) resulting in several hundred million dollars of business generated for the Partner (or participating) Companies
• Member of the sales team responsible for renewing all yearly contracts, which ranged from $15,000 -$65,000 a year, and increased the market's membership renewal rate from 82% to 91%
• Offered a new position and moved to Nashville, TN (after leaving my position in the Corporate Office for a year) to rebuild the structure and reputation of a position that had experienced 6 turnovers since the company opened the Nashville Market, a year prior in May 2010

Confiential

Responsibilities:

• Member of the sales team responsible for renewing all yearly contracts (which ranged from $18,500 -$75,000 a year) and increased membership renewal rate in the DC Marketing from 82% to 93%
• Maintained all the responsibilities listed above for the Nashville Region in Washington, DC, as well as, trained, oversaw and supported Market Coordinators as the company opened new offices in: Baltimore, Kansas City, Phoenix and Nashville
• Planned, organized and monitored the budget for all corporate events (100 - 120 a year), performed operations analysis and documented all operations to develop a nationally used turnkey system including a Market Coordinator Training Handbook that is still used to train new employees to this day

Confidential

Account Executive

Responsibilities:

• Received the Sales Person of the Month/Top Producer award in the first 3 months of employment
• Responsible for boosting print and digital ad sales through aggressive territory prospecting, cold calling and going door -to- door to potential clients in the automotive, vision and financial services industries
• Set personal sales goals and timelines to ensure that I met and exceeded company expectations

Confidential

Business Development Manager

Responsibilities:

• One of the top 3 producers out of a team of 26 Business Development Managers
• Cold called C-Level Executives, Presidents, Vice President, etc. of companies with that had a minimum of a billion dollar annual sales

Confidential

Director of Marketing & Promotions

Responsibilities:

• Developed a fresh marketing and advertising campaign strategy (including a new logo and marketing slogan for the city, which are still being used to this day) for Downtown Confidential and presented that plan to the City Council, who allocated $ 50,000 more than had ever been given to market the city
• Selected for this position to help the Chamber of Commerce and Confidential City Council develop a new role to replace the Confidential Downtown Development Association, which had dissolved 6 months prior and was responsible for all of the marketing, advertising and event planning for the Downtown
• Created, tracked and measured all marketing, advertising and public relations campaigns to determine/evaluate the effectiveness and impact of all campaigns on revenue brought into the city, which was determined by sales tax reported

Confidential

Senior Field Marketing Representative

Responsibilities:

• Top Promotional Rep in the country for two consecutive years in 2005 and 2006 and set 8 national records including the largest Category Growth (One of the company's Two Marketing Divisions) promotional event
• Head of the top national outside sales/promotional team and was given the Category Growth MVP award in 2005 and 2006
• Hired and Trained over 20 Field Marketing Representatives and set goals and expectations with each employee on what was needed to be success