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Developer Resume

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New York, NY

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SUMMARY

  • User - focused email and web developer, experienced with hand-coding responsive HTML and CSS
  • Expertise in email client-specific rendering issues and solutions, including conditional coding to target MS Outlook
  • Custom WordPress website designer/developer and strategic marketing partner to clients on strategy and messaging
  • Email marketing expert from campaign start to finish, including production, best practices, and mobile optimization
  • Digital marketer with 10+ years experience producing actionable, engaging SEO content for email, web, and social media

TECHNICAL SKILLS

Email: Confidential, ExactTarget, CheetahMail, Responsys, Yesmail, Lyris, SilverPop, Mail Chimp, Vertical Response

Web: HTML, CSS, Wordpress, Dreamweaver, Interwoven TeamSite, SharePoint | Project MS Project, AtTask, JIRA

Graphic: Photoshop, Illustrator, InDesign

Analytics: Google, Omniture, Coremetrics

SEM/SEO: Google AdWords

PROFESSIONAL EXPERIENCE

Developer

Confidential, New York, NY

Responsibilities:

  • Responsive HTML/CSS coding and optimization of emails and web pages for e-commerce and publishing clients
  • Testing, cross-client and browser QA, troubleshooting, and best practice advisement to clients and stakeholders
  • Implementing proprietary programming language into email templates to enable dynamic content via live data feeds, resulting in extreme personalization and optimal experience for marketers, their customers, and subscribers
  • Slicing PSDs, producing retina-ready graphics, and designing web and email layouts in InDesign

Email Developer

Confidential, New York, NY

Responsibilities:

  • HTML/ CSS coding and mobile optimization of emails, A/B testing, and deployment of hundreds of emails weekly
  • Reporting and analytics of performance metrics to editors, marketing, and other stakeholders

Web Designer & Strategic Partner

Confidential, New York, NY

Responsibilities:

  • Custom WordPress website creation and marketing for clients including a documentary film maker, a TV and film editor, a non-profit artist repository, a sports news & entertainment destination, and a health & wellness provider
  • SEO copywriting, content creation, email marketing, link building, Google AdWords, and Google Analytics
  • Implementation of email marketing programs including landing pages for customer acquisition

Email Marketing Manager

Confidential, New York, NY

Responsibilities:

  • Planned and executed the email marketing calendar (40+ emails/mo.) based on marketing and merchandising strategies, vendor fulfillment, buyer requests, and promotional calendars for in-store and online events
  • Planned homepage calendar and wrote/managed content according to email, website, and promotions schedules
  • Wrote and edited email subject lines, copy, and pre-headers to optimize performance metrics across all channels
  • Managed customer segmentation plan, targeting messaging to key segments of the database
  • Brainstormed content and editorial strategies to develop and improve online business, while keeping tone on-brand

Client Relationship Manager

Confidential, New York, NY

Responsibilities:

  • Managed email marketing programs for a portfolio of high-profile e-commerce clients across multiple verticals
  • Partnered with and advised clients on projects including strategic planning, program development, technical integration, data management, reporting and analytics, best practices, and account support for daily business needs

Online Marketing Manager

Confidential, New York, NY

Responsibilities:

  • Wrote actionable, engaging, keyword rich copy for email marketing, websites, social and search media
  • Managed multiple e-commerce and informational websites including enhancement and development projects
  • Developed and managed email marketing and social media programs through testing and optimization of copy and creative to drive brand awareness, engagement, and traffic to websites and landing pages

E-Marketing Editor

Confidential, New York, NY

Responsibilities:

  • Published all digital content to multiple websites using HTML/ CSS, CMS, and database systems
  • Managed and executed email marketing program, from copywriting to deployment and results analysis
  • Analytics and reporting for online and email marketing campaigns, and traffic to multiple websites

Marketing Coordinator

Confidential, Greenwich, CT

Responsibilities:

  • Wrote, edited, and proofread all print, web, and brochure copy
  • Website content management and search engine optimization
  • Created and implemented on and offline strategies with agents, clients, writers, designers

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