SUMMARY:

• Adobe SiteCatalyst Implementation, Adobe Digital Video Analytics (Heartbeat) Implementation, Adobe Experience Manager (CQ5) Admin, LifeRay CMS, IBM Coremetrics and Google Analytics Implementation
• Adobe AEM architect, specializing lifecycle implementation
• Use of and deployment of Adobe digital tag manager
• Experience in understanding and creating BRD’s and SDR’s which provide tagging and desired data for Key Business Stakeholders
• Effective communicator with the ability to see the big picture and solve for strategic objectives though implementations and data analysis.
• Experience SEO/SEM professional with a solid record of improved traffic to help improve conversion rates.
• Military Veteran (E4 Supervisor) with experience in aircraft electronic and Jet Aircraft mechanics.

PROFESSIONAL EXPERIENCE:

Confidential - Salt Lake City, UT

Lead Web Implementation Analyst/Specialist

Responsibilities:

• Adobe DTM specialist - creation and defining of rules, writing of javascript, defining datalayer
• Development of SDR’s, for both desktop and mobile platforms (Android and iOS)
• Tagging requirements and setting context data variables to Adobe Site Catalyst

Tools Used: Omniture SiteCatalyst, Adobe DTM

Confidential - El Segundo, CA

Lead Web Implementation Analyst/Specialist

Responsibilities:

• Confidential lead implementation specialist for the new Adobe Digital Video Analytics (Heartbeat).
• Development of SDR’s, for both desktop and mobile platforms (Android and iOS)
• Development of Visual Variable Mapping, for both desktop and mobile platforms (Android and iOS)
• Coordinate with Research and Products teams on the creation of Solution Design Document (SDD)
• Tagging requirements and setting context data variables to Adobe Site Catalyst stated metrics (props, eVars, events, context data)
• Responsible for coordinating all activities for Business Analytics to insure that the implementation does not impact reporting

Tools Used: Omniture SiteCatalyst, Omniture Discover

Confidential - Atlanta, GA

Lead Web Implementation Analyst Specialist/AEM research Team

Responsibilities:

• Confidential, and Confidential SiteCatalyst lead implementation specialist (with and without DTM)
• Part of corporate team that defined analytics standards and led implementation of standards across Turner properties including; Confidential, Confidential, Confidential
• AEM 6.0 Provided proof of concept roadmap, implementation strategy, internationalization, Roadmap for Future Scalability, Content authoring and publishing, integration of search tools, and social media, setting up framework for integration of Sitecatalyst, and Target
• Migrated Confidential Android and iOS apps analytics reporting onto Adobe Analytics platform. Development of SDR, and Visual Variable Mapping, for both desktop and mobile platforms (Android and iOS)
• Worked with research and product teams to identify and implement requirements for Confidential .com responsive site redesign

Tools Used/leveraged: Omniture SiteCatalyst, Omniture Discover, Google Analytics, comScore, Nielsen

Confidential - Charlottesville, VA

Sr. Web Analyst Specialist, AEM Architect

Responsibilities:

• Lead implementation specialist (with and without DTM) Adobe Site Catalyst
• Lead architect for implementation, validation, and improvement of the AEM 5.6 to include: implementation strategy, internationalization, Translated content and Editorial process, Roadmap for Future Scalability, Content authoring and publishing, integration of search tools, and social media
• Provide all tracking and tagging support of Adobe Analytics using Adobe DTM
• Wrote SDDs, tech specs, measurement plans, light code of (javascript, php, xml, html).
• Created, defined, and provided Solution Design Requirements (SDR) from Business Requirements which provided tagging variables for developers implement on web and mobile websites.
• Responsible for defining and assigning all query strings for internal and external advertising (print, radio, television, web banners).
• Initiated Analysis on all CFA digital properties to identify trends in visitor participation.
• Work with Interaction designers to provide analytics support as a user experience research method.
• Responsible for setting up automated daily, monthly and weekly automated reported for specific tactical measurements.
• Providing ad-hoc reporting for all business groups within CFA organization.
• Established Macro and Micro goals, action sets and KPIs that lead to real insights improving ROI.
• Establish a web analytics shared service for departments and teams to converge data, and to aggregate sources into meaningful insight
• Established a collaborative environment unique to perspectives of each department in order to seek out and address implementation challenges and problems.
• Use company ticketing system to help organize and stay in line with company standard SLA’s.

Tools Used: Omniture SiteCatalyst, AEM (CQ5), SOLR, Omniture Discover Google Analytics, DART, Google Adwords, Yahoo Search Marketing, MSN adCenter, comScore, hitwise, SEOMoz.

Confidential - Chattanooga, TN

Sr. Web Analyst

Responsibilities:

• Implementation IBM Coremetrics
• LIFERAY CMS implementation with Alfresco
• Developed a comprehensive understanding of paid-search performance using advanced segmentation.
• Used Coremetrics to segment the top 25 PPC keywords identifying those with an over 75% bounce rate versus the ones with rates at or below 50%.
• Due to all of the keywords landing on the same page, diagnosed that the problem was not the landing page but the arriving traffic.
• Recommended client to drop certain keywords and use the resources on more profitable keywords.
• This was determined by the ROI in negative territory.
• Implemented and used Coremetrics Impression Attribution to identify which display ads were driving the most conversion traffic. Without this capability, it appeared as though display ads were only minimally effective, giving direct traffic the credit for conversions.
• Created a 14-day 1st click segmentation and was able to identify the much larger contribution from the display ads and give them the appropriate credit.
• Utilized Http Watch to identify which affiliate redirects that were stripping away tagging, in order to get a clearer look at attribution reporting.

Tools Used: Omniture SiteCatalyst, Google Adwords, Yahoo Search Marketing, MSN adCenter, BeFree and Commission Junction.

Confidential - Atlanta, GA

SEO /Analytics Consultant

Responsibilities:

• In 2010, software client had commuted 150+ keywords to a new vanity URL and experienced a conversion rate drop of .5% from 1%. Upon initiation of segmentation, quickly identified un-redirected links. A 301 redirect was requested for the 26 links. This increasing the conversion rate back to 1%.
• Continued deep dive analysis and segmentation all of their keywords using Coremetrics and Google Analytics
• Over a 60 day period removed 15% of their underperforming keywords while adding 75 more relevant ones.
• Over the next 6 months we increased their conversion rate to 4.77%, generating an additional 7,000 customer conversions/year
• In 2008 implemented Site Catalyst on Financial Resources Clients’ website
• Used Site Catalyst to perform analysis of: Owned, earned and paid traffic sources, visitor behaviors and helped to determine KPIs, targets and goals.
• Findings were provided to key stakeholders

Confidential - Atlanta, GA

Owner

Responsibilities:

• Developed a website in 1999 for my three software offerings and using SEO/SEM and banner advertising methods to
• Developed The Hard Drive Mechanic product for detection, isolation, system health check and optimization for PC hard drives.
• Developed Drive2Drive a cloning utility
• Developed Immune II an Artificial Intelligence (expert system) based utility that was able to detect, erase and/or quarantine viruses based on heuristics.

Confidential - Atlanta, GA

Director of Operations

Responsibilities:

• Oversaw the day-to-day operations for six skilled computer technicians.
• Identified and implemented operations process improvement plans designed to increase customer satisfaction and improve customer loyalty and satisfaction and delivery as a team.
• Responsible for disaster recovery, stress testing, board level component repair and replacement, computer upgrade, software update, virus removal and hard drive cloning.
• Achieved daily operations process through software developed in-house and testing equipment such as oscilloscope, ohmmeter, volt meter and schematics.
• Additional services included: circuit board assembly, repair and replacement, hard drive recovery, remote diagnostics, hard drive wiping, formatting and un-formatting virus recovery, and environmental issues. Our services covered the FAT12, FAT16 FAT32, and NTFS.