Summary

Proven record of successfully managing a wide variety of e-marketing projects including web design and implementation, email marketing systems, demand generation, Search Engine Optimization (SEO) and Pay Per Click (PPC) Campaigns. Responsibilities included: strategy development, vendor selection and management, project scheduling and budget tracking.

Confidential,Dallas, Texas June 2010 – Present
Director, Web Marketing

• Responsible for the redesign of the BenefitMall.com website – including long term strategy, wireframes, information architecture, creative, usability, technical requirements, SEO, metrics reporting, and Content Management System (CMS) implementation.
• Developed online lead generation process used to match customers with company representative best equipped to meet their business requirements.
• Managed usability tests on external customer application resulting in clear understanding of user “pain points”.
• Implemented content strategy that included search engine optimization techniques.
• Created metrics spreadsheet and monitored web analytics, reporting information on a monthly basis.
• Produced RFPs and high level functional requirements used for vendor selection.

Confidential,Richardson, Texas June 2006 – June 2010
E-Marketing Manager

• Increased e-Marketing campaign average open rate 133% and click-through rate 368% through hosted marketing automation platform.
• Created e-marketing email process using hosted system. Implemented hosted e-marketing solution – selected vendor and led proof of concept field test.
• Implemented automated email campaigns for database cleaning.
• Increased sales lead conversion rate from 6% to 27%.
• Created and implemented the long term web strategy for a B2B site.
• Selected, evangelized and deployed Drupal CMS resulting in standardization and best practice processes.
• Managed two major web site migrations
• Ported old CMS to new Drupal CMS – worked with designer, developers, IT and outside venders using the agile development process.
• Took website from static HTML pages into site managed by a CMS. Year long project costing $250,000 required management of a team (developers, IT, and outside vendor) to create new page design, develop CSS, taxonomy, navigation and information architecture, conduct usability testing, produce workflow, and code CMS functionality.
• Responsible for web page PPC and SEO – manage budget of $100,000 as well as campaign language for PPC, and review web pages for key word/phrase. Results included top two organic search spots for eight keyword phrases as well as increased web visits by 5000+ a month.
• Gave presentations on SEO which included how to use keywords effectively.
• Designed and coded html email templates.
• Created reports on web page and email statistics.
• Implemented automation tool for web request – tool allowed marketing professionals to request a work order (email blast, web update, database name upload, etc.) online.
• Interviewed, hired, trained, and assigned priorities to developers.
• Managed intranet and channel partner web portals.
• Designed web portal pages and taxonomy.

April 2004 – June 2006
Marketing Specialist

• Used MS Project to create and maintain quarterly project schedules for Marketing Department.
• Updated content on corporate web site and extranet partner site.
• Developed and implemented strategy for a more visible web presence. This led site to a top five spot on Google with the use of designated keywords.
• Reworked product section of web site, including design layout and code production, to create a better user experience.
• Assisted in user experience testing by coordinating test subjects, times, and word association test.
• Responsible for creation and implementation of e-mail campaigns.
• Responsible for ordering and performing press checks on print collateral as well as ordering company advertising materials such as shirts, pens, etc.
• Managed arrangements for tradeshows including logistics, show messaging, and booth personnel.
• Created tradeshow booth graphics using Adobe Illustrator.

Confidential,Richardson, Texas April 2001 – December 2003
Graphic/Web Design Specialist

• Developed specifications for: intranet, support web site, and corporate web site.
• Completed rebranding of company web site on a two month timeline.
• Researched and recommended solutions for creation of company intranet.
• Updated and maintained corporate web site with Dreamweaver.
• Responsible for creation and implementation of e-mail ad campaigns.
• Interviewed, hired, trained, and mentored junior designer.
• Provided art direction for creation of new collateral, Flash demos, and web sites.
• Designed business cards, letterhead, packaging, training material and other collateral using InDesign, Photoshop, and Illustrator.
• Redesigned logo with Illustrator.
• Created GUI from engineering specs using Fireworks.
• Wrote use scenarios that assisted with the development of application GUI.

Confidential,Dallas, Texas November 2000 – April 2001
Front End Technology Engineer

• Designed and implemented the company intranet site using Java, JSP, and HTML.
• Participated in user experience workshops.
• Created logos for new applications using Photoshop and Illustrator.
• Developed layout look and feel for new applications with Photoshop.
• Maintained company web site using Flash.

Multimedia Designer

• Led team of designers and writers in creation of the corporate web site.
• Produced web site layout and graphics using Photoshop and Illustrator as well as HTML and ASP coding using Dreamweaver.
• Created graphics for multimedia presentations using Fireworks, Photoshop, and Illustrator.
• Created multimedia presentations in Flash.

Technical Skills

Software:

Adobe Illustrator, Photoshop, InDesign, Image Ready, Flash, Dreamweaver, Fire Works, Director, Authorware, Premier, Interdev, Source Safe, Quark, Word, Excel, PowerPoint, Acrobat, Access, Project, SharePoint, Subversion, Axure

Languages:

HTML, CSS, DHTML, JSP, JAVA, ASP, VB Script

Media:

Storyboarding, Script Writing, Art Directing, Capture Video, Layout Design, Flow Charting, Render Video

Education

Associates of Applied Science

Bachelor of Arts, Theatre