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Web Marketing Resume

Dallas, TexaS

Summary

Proven record of successfully managing a wide variety of e-marketing projects including web design and implementation, email marketing systems, demand generation, Search Engine Optimization (SEO) and Pay Per Click (PPC) Campaigns. Responsibilities included: strategy development, vendor selection and management, project scheduling and budget tracking.

Professional History

Confidential,Dallas, Texas June 2010 – Present
Director, Web Marketing

  • Responsible for the redesign of the BenefitMall.com website – including long term strategy, wireframes, information architecture, creative, usability, technical requirements, SEO, metrics reporting, and Content Management System (CMS) implementation.
  • Developed online lead generation process used to match customers with company representative best equipped to meet their business requirements.
  • Managed usability tests on external customer application resulting in clear understanding of user “pain points”.
  • Implemented content strategy that included search engine optimization techniques.
  • Created metrics spreadsheet and monitored web analytics, reporting information on a monthly basis.
  • Produced RFPs and high level functional requirements used for vendor selection.

Confidential,Richardson, Texas June 2006 – June 2010
E-Marketing Manager

  • Increased e-Marketing campaign average open rate 133% and click-through rate 368% through hosted marketing automation platform.
  • Created e-marketing email process using hosted system. Implemented hosted e-marketing solution – selected vendor and led proof of concept field test.
  • Implemented automated email campaigns for database cleaning.
  • Increased sales lead conversion rate from 6% to 27%.
  • Created and implemented the long term web strategy for a B2B site.
  • Selected, evangelized and deployed Drupal CMS resulting in standardization and best practice processes.
  • Managed two major web site migrations
  • Ported old CMS to new Drupal CMS – worked with designer, developers, IT and outside venders using the agile development process.
  • Took website from static HTML pages into site managed by a CMS. Year long project costing $250,000 required management of a team (developers, IT, and outside vendor) to create new page design, develop CSS, taxonomy, navigation and information architecture, conduct usability testing, produce workflow, and code CMS functionality.
  • Responsible for web page PPC and SEO – manage budget of $100,000 as well as campaign language for PPC, and review web pages for key word/phrase. Results included top two organic search spots for eight keyword phrases as well as increased web visits by 5000+ a month.
  • Gave presentations on SEO which included how to use keywords effectively.
  • Designed and coded html email templates.
  • Created reports on web page and email statistics.
  • Implemented automation tool for web request – tool allowed marketing professionals to request a work order (email blast, web update, database name upload, etc.) online.
  • Interviewed, hired, trained, and assigned priorities to developers.
  • Managed intranet and channel partner web portals.
  • Designed web portal pages and taxonomy.

April 2004 – June 2006
Marketing Specialist

  • Used MS Project to create and maintain quarterly project schedules for Marketing Department.
  • Updated content on corporate web site and extranet partner site.
  • Developed and implemented strategy for a more visible web presence. This led site to a top five spot on Google with the use of designated keywords.
  • Reworked product section of web site, including design layout and code production, to create a better user experience.
  • Assisted in user experience testing by coordinating test subjects, times, and word association test.
  • Responsible for creation and implementation of e-mail campaigns.
  • Responsible for ordering and performing press checks on print collateral as well as ordering company advertising materials such as shirts, pens, etc.
  • Managed arrangements for tradeshows including logistics, show messaging, and booth personnel.
  • Created tradeshow booth graphics using Adobe Illustrator.

Confidential,Richardson, Texas April 2001 – December 2003
Graphic/Web Design Specialist

  • Developed specifications for: intranet, support web site, and corporate web site.
  • Completed rebranding of company web site on a two month timeline.
  • Researched and recommended solutions for creation of company intranet.
  • Updated and maintained corporate web site with Dreamweaver.
  • Responsible for creation and implementation of e-mail ad campaigns.
  • Interviewed, hired, trained, and mentored junior designer.
  • Provided art direction for creation of new collateral, Flash demos, and web sites.
  • Designed business cards, letterhead, packaging, training material and other collateral using InDesign, Photoshop, and Illustrator.
  • Redesigned logo with Illustrator.
  • Created GUI from engineering specs using Fireworks.
  • Wrote use scenarios that assisted with the development of application GUI.

Confidential,Dallas, Texas November 2000 – April 2001
Front End Technology Engineer

  • Designed and implemented the company intranet site using Java, JSP, and HTML.
  • Participated in user experience workshops.
  • Created logos for new applications using Photoshop and Illustrator.
  • Developed layout look and feel for new applications with Photoshop.
  • Maintained company web site using Flash.
Confidential,Dallas, Texas February 2000 - November 2000

Multimedia Designer

  • Led team of designers and writers in creation of the corporate web site.
  • Produced web site layout and graphics using Photoshop and Illustrator as well as HTML and ASP coding using Dreamweaver.
  • Created graphics for multimedia presentations using Fireworks, Photoshop, and Illustrator.
  • Created multimedia presentations in Flash.

Technical Skills

Software:

Adobe Illustrator, Photoshop, InDesign, Image Ready, Flash, Dreamweaver, Fire Works, Director, Authorware, Premier, Interdev, Source Safe, Quark, Word, Excel, PowerPoint, Acrobat, Access, Project, SharePoint, Subversion, Axure

Languages:

HTML, CSS, DHTML, JSP, JAVA, ASP, VB Script

Media:

Storyboarding, Script Writing, Art Directing, Capture Video, Layout Design, Flow Charting, Render Video

Education

Associates of Applied Science

Bachelor of Arts, Theatre

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