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Web Marketing Resume

Dallas, TexaS


Proven record of successfully managing a wide variety of e-marketing projects including web design and implementation, email marketing systems, demand generation, Search Engine Optimization (SEO) and Pay Per Click (PPC) Campaigns. Responsibilities included: strategy development, vendor selection and management, project scheduling and budget tracking.

Professional History

Confidential,Dallas, Texas June 2010 – Present
Director, Web Marketing

  • Responsible for the redesign of the BenefitMall.com website – including long term strategy, wireframes, information architecture, creative, usability, technical requirements, SEO, metrics reporting, and Content Management System (CMS) implementation.
  • Developed online lead generation process used to match customers with company representative best equipped to meet their business requirements.
  • Managed usability tests on external customer application resulting in clear understanding of user “pain points”.
  • Implemented content strategy that included search engine optimization techniques.
  • Created metrics spreadsheet and monitored web analytics, reporting information on a monthly basis.
  • Produced RFPs and high level functional requirements used for vendor selection.

Confidential,Richardson, Texas June 2006 – June 2010
E-Marketing Manager

  • Increased e-Marketing campaign average open rate 133% and click-through rate 368% through hosted marketing automation platform.
  • Created e-marketing email process using hosted system. Implemented hosted e-marketing solution – selected vendor and led proof of concept field test.
  • Implemented automated email campaigns for database cleaning.
  • Increased sales lead conversion rate from 6% to 27%.
  • Created and implemented the long term web strategy for a B2B site.
  • Selected, evangelized and deployed Drupal CMS resulting in standardization and best practice processes.
  • Managed two major web site migrations
  • Ported old CMS to new Drupal CMS – worked with designer, developers, IT and outside venders using the agile development process.
  • Took website from static HTML pages into site managed by a CMS. Year long project costing $250,000 required management of a team (developers, IT, and outside vendor) to create new page design, develop CSS, taxonomy, navigation and information architecture, conduct usability testing, produce workflow, and code CMS functionality.
  • Responsible for web page PPC and SEO – manage budget of $100,000 as well as campaign language for PPC, and review web pages for key word/phrase. Results included top two organic search spots for eight keyword phrases as well as increased web visits by 5000+ a month.
  • Gave presentations on SEO which included how to use keywords effectively.
  • Designed and coded html email templates.
  • Created reports on web page and email statistics.
  • Implemented automation tool for web request – tool allowed marketing professionals to request a work order (email blast, web update, database name upload, etc.) online.
  • Interviewed, hired, trained, and assigned priorities to developers.
  • Managed intranet and channel partner web portals.
  • Designed web portal pages and taxonomy.

April 2004 – June 2006
Marketing Specialist

  • Used MS Project to create and maintain quarterly project schedules for Marketing Department.
  • Updated content on corporate web site and extranet partner site.
  • Developed and implemented strategy for a more visible web presence. This led site to a top five spot on Google with the use of designated keywords.
  • Reworked product section of web site, including design layout and code production, to create a better user experience.
  • Assisted in user experience testing by coordinating test subjects, times, and word association test.
  • Responsible for creation and implementation of e-mail campaigns.
  • Responsible for ordering and performing press checks on print collateral as well as ordering company advertising materials such as shirts, pens, etc.
  • Managed arrangements for tradeshows including logistics, show messaging, and booth personnel.
  • Created tradeshow booth graphics using Adobe Illustrator.

Confidential,Richardson, Texas April 2001 – December 2003
Graphic/Web Design Specialist

  • Developed specifications for: intranet, support web site, and corporate web site.
  • Completed rebranding of company web site on a two month timeline.
  • Researched and recommended solutions for creation of company intranet.
  • Updated and maintained corporate web site with Dreamweaver.
  • Responsible for creation and implementation of e-mail ad campaigns.
  • Interviewed, hired, trained, and mentored junior designer.
  • Provided art direction for creation of new collateral, Flash demos, and web sites.
  • Designed business cards, letterhead, packaging, training material and other collateral using InDesign, Photoshop, and Illustrator.
  • Redesigned logo with Illustrator.
  • Created GUI from engineering specs using Fireworks.
  • Wrote use scenarios that assisted with the development of application GUI.

Confidential,Dallas, Texas November 2000 – April 2001
Front End Technology Engineer

  • Designed and implemented the company intranet site using Java, JSP, and HTML.
  • Participated in user experience workshops.
  • Created logos for new applications using Photoshop and Illustrator.
  • Developed layout look and feel for new applications with Photoshop.
  • Maintained company web site using Flash.
Confidential,Dallas, Texas February 2000 - November 2000

Multimedia Designer

  • Led team of designers and writers in creation of the corporate web site.
  • Produced web site layout and graphics using Photoshop and Illustrator as well as HTML and ASP coding using Dreamweaver.
  • Created graphics for multimedia presentations using Fireworks, Photoshop, and Illustrator.
  • Created multimedia presentations in Flash.

Technical Skills


Adobe Illustrator, Photoshop, InDesign, Image Ready, Flash, Dreamweaver, Fire Works, Director, Authorware, Premier, Interdev, Source Safe, Quark, Word, Excel, PowerPoint, Acrobat, Access, Project, SharePoint, Subversion, Axure




Storyboarding, Script Writing, Art Directing, Capture Video, Layout Design, Flow Charting, Render Video


Associates of Applied Science

Bachelor of Arts, Theatre

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