SUMMARY

• Information Architect, Front end User Interface Web Designer, Digital Analyst on Interactive Services

TECHNICAL SKILLS

Web Application Knowledge & Skills: HTML 5, CSS 3, XML, AJAX, JavaScript EzRez, Plumtree CMS, BroadVision Portal, TeamSite, SiteCore CMS, Kentico CMS, Word Press, Analytical Web Site Behavioral Tracking.

UX/Information Architect Knowledge: Process Improvement, Change and Project Management, User and Business Requirements Documentation, and Process, Procedure and Technical Documentation, card - sorting, cluster analysis, flow chart creation, layout (wire framing), sketching (story boarding, scenarios, rough layouts, mock-ups), and user interaction design (navigation, search methods) using Visio, Dreamweaver, and Photoshop.

Multimedia and Development Tools: Adobe PhotoShop, Adobe Premier, Adobe Illustrator, Adobe Captivate 3, Homesite, Broadvision MarketMaker/Command Center 5.5, Crystal Reports, Macromedia Director, Flash, Dreamweaver, Fireworks, Micorsoft Visual SourceSafe, SharePoint Designer, Microsoft Office, and Visio. Familiar with PC, Mac and UNIX platforms.

PROFESSIONAL EXPERIENCE

Webmaster/Senior Web Developer

Confidential, Dallas, TX

Responsibilities:

• Provided Web site, UX and IA design solutions for diverse user requirements per academic departments
• Lead in all phases of graphical user interface designs including prototype templates for academic-related assignments
• Responsible for creating and improving the appearance of new and existing layout of web pages, templates and components for divisions reporting to the Office of the Provost on SiteCore and Kentico CMS platform environments.
• Recommend and deliver creative online user interfaces that improve user experiences resulting in better engagement with internal and external customers/users.
• Work directly with the internal and external teams when designing and developing web updates and changes.
• Design, develop, and implement cross-browser compatible solutions using various design tools including HTML, CSS and Javscript on the various web platform environments.
• Advice on best web practice and standards to deliver a powerful user experience and to ensure quality display of information and content.across all platforms and devices.
• Provide online user documentation and style guides to various SMU staff and faculty member to enable users to maintain “light” content changes and ensure standards are being followed.
• Assist with the Southern Association of Colleges and Schools (SACS) Reaffirmation project for the University including the responsibility of creating online pages and integrating source documents of the report to the web site.
• Assign with providing in depth and vital analytic reporting to the leadership team.

Senior Web Developer/GUI Designer and Architecture

Confidential, Richardson, TX

Responsibilities:

• Lead in all phases of graphical user interface designs including prototype templates that engineers used to create web-based applications.
• Advise on best practice guidelines for interaction patterns and look and feel elements used with the internal console applications.
• Collaborate with marketing, business analyst and engineering to create web-based demos that reflected the Confidential brand and products.
• Analyze existing client applications and create detail specifications and user help guidelines.
• Designed product catalog project for shopping cart functionality in a PHP environment.

Senior Web Designer

Confidential, Fort Worth, TX

Responsibilities:

• Advise with Product Managers on best design solutions to travel web pages for consumers and travel agents for both web and print travel pages and banners using prototyping methods including wire frame layouts, typography, mockups, and user interaction elements.
• Introduced and demonstrated UI best practices and new functionality designs with html-based prototypes and graphical mockups to improve user experience based on business requirements and marketing goals.
• Lead in competitive analysis of site features, functionality and usability of current travel site and provide recommendations and best practices for the development of a new redesign site.
• Introduce best practice for site redesign with a 4 phase approach - Information Architect, Interaction Design, Interface Design, and Rapid Prototyping.
• Responsible for reporting internet industry best practices and trends, including performance metrics and evolving technologies to managers.
• Managed weekly email campaigns to consumers and travel agents, including the development of copy and creative layout

Web Project Manager/Web Producer

Confidential, Irving, TX

Responsibilities:

• Lead internal initiative for new web site modifications and enhancements to Confidential web site and micro sites based on business requirements from senior business stakeholders
• Prepare detailed implementation schedules, detailed project requirements, functional specifications, creative briefs, flow charts, and wireframes for multiple creative, multimedia, technology, and web development projects in a fast-paced deadline-driven work environment.
• Prepare status reports and lead internal and external status meetings with programmers, web designers, and account managers as necessary to ensure effective awareness of product launch timing issues for quality project deliveries.

Portal Content Management Consultant

Confidential, Tulsa, Ok

Responsibilities:

• Convert business requirements and marketing objective into visual concepts and design solutions for use in print and interactive formats.
• Document help files and training materials for stakeholder groups
• Update client content and graphics for public and internal portal sites.

General Manager/Co-Owner

Confidential, Tulsa, OK

Responsibilities:

• Opened a new Confidential location and managed the building phase from architectural planning to construction to grand opening.
• Created marketing collateral materials including media press kit, business brochure, and catering brochure for pharmaceutical and business clients. Build a Confidential website which allowed guests to easily access and learn more about the exciting food and decor of the Confidential .
• Coordinate day-to-day operational activities in a fast paced full service Confidential requiring superior organizational, project management, and customer relations skills.

Product Development/Internet Engineer

Confidential, Novato, CA

Responsibilities:

• Core member of technology team developing products, applications, and services for the wine industry. Collaborate with business development and product managers to create and design an optimal framework for content, navigation, and optimal user experience for Confidential ’s Corporate Brands business division web site and demo.
• Researched, analyzed, and documented Confidential 's audience experiences and made recommendations on best practices on page/site architecture optimization and the overall direction and vision of site redesign project.
• Lead in competitive analysis of site features, functionality and usability of current travel site and provide recommendations and best practices for the development of a new redesign site.
• Lead in the developing planning scenarios and use case surveys.
• Coordinate with Information Architects and Web Designers to estimate work/level of effort for IA components of projects.
• Lead in creating User Interface specifications and procedures including user profiles, use cases, user-flow diagrams, site maps, and wire frames, as needed.
• Manage vendors and contractors for web design and development services.
• Assist in the development of strategic and tactical search engine optimization and marketing programs including cost per click programs and keywords development projects.
• Lead in marketing support with the development of effective interactive marketing/sales demos, Web site banner ads, and collateral materials.
• Conduct ranking and traffic analysis of search engine optimization efforts and changes in web site performance. Recommend best practice solutions to enhance online web site presence.
• Involved in extensive testing of Confidential Web site to assured the site is compatible with Netscape 4x, Netscape 6x, Internet Explorer 4x browsers and Macintosh and Window OS and fixing bugs when needed.

Senior Web Developer and Team Lead Project Manager

Confidential, Walnut Creek, CA

Responsibilities:

• Developed high powered interactive multiple database-driven and dynamic Event Registration Web sites for clients. Major responsibilities included the introduction of Online User Interface Design and Quality Assurance strategies that enhanced and optimized the logical page flow and design of client sites.
• Assist in the development of online marketing direct response efforts including keyword research, develop meta tag for search engine optimization, and submit web pages to search engines and directories.
• Provided leadership and direction by understanding business process, gather functional requirements, identifying potential usability issues, and establishing timeline to Clients, Sales, and Program manager,.
• Planned, design, and lead developer in the development of the Confidential Intranet portal, which was used as a technical support and corporate information center for Confidential sales team and program managers.
• Introduced and set up new client Information Architect procedures including user needs analysis, navigation design, information hierarchy, prototyping, graphical mockups, wireframes, sitemaps, usability tests, and user reviews.