SUMMARY

• I have been designing marketing - specific interactive applications, their associated web presences and marketing collateral, managing more complex content-driven interactive projects, and am presently employed with Confidential US LLC as a UX Designer. Worked with top 50 companies among Fortune 500.
• Analytics and research
• Heuristic testing and evaluation
• Persona, user scenario and test plan creation
• Site maps, information architecture and content strategy
• Collaborating on focused user group testing
• Rapid reiterative hi-fidelity wireframes and prototyping
• Workflow and task analysis, contextual inquiry
• User-interface design and art direction for desktop and mobile apps
• Compositing, conceptual mockups, storyboards and final build outs
• Fluid layout and responsive grid-based page design
• Freehand illustration, drafting, sketching and conceptualizing
• Brand identity, style guides, typography and iconography
• Visualizations and infographics for both print and web
• Timeline-based animation development and video editing
• 6 years of software IT experience as a User Experience/User Interface Designer in wide range of Web/Application servers in design, development, coding, maintenance and testing of web based applications.
• Experience in designing User Interface (UI) web applications by using UI authoring and web technologies.for desktop and mobile screens.
• Extensive experience in Adobe Creative Suite using Photoshop, Illustrator, Adobe flash, InDesign, Flash, Dream Weaver CS4.
• Professional in creating Templates, Sketches, Storyboards, Mockups, Low and High Fidelity Prototypes, Web Interfaces, Layouts, and Flow of Future Pages.
• Deep Understanding of Concept Model, Conceptual Flow, High-level Wireframe, Detailed Wireframe, Interactive Flow Diagram, Adobe Photoshop, Balsamiq, Microsoft Visio, User Interface Specification Assets, Content Component Library.
• Worked on learning management systems(LMS) which is a meaningful learning platform needs to speak directly to each learner and show them where they fit in the wider scheme of things.
• Conducted different types of testing like A/B Testing, Hallway Testing, Usability Testing.
• Performed Usability Testing using Moare tools to tests very specific scenarios, stories, and use cases.
• Experience in Information Architecture, Human computer Interaction (HCI) and User Centered Design (UCD) Methodologies.
• Involved in creating User Personas,Site Mapping and User Workflow.
• Worked with business sponsors and business analysts to ensure usable solution and understanding the functional requirements .
• Self-motivated, able to work independently and in teams; can handle multiple projects while paying attention to details; accomplished problem solving and analytical skills.
• Efficient team member with excellent work/time management skills, excellent leadership, communication and interpersonal skills and ability to work under strict deadlines.
• Worked in Agile/Scrum Environment for the deliverable where involved stand up meeting and transition meeting at the end of every sprint.

TECHNICAL SKILLS

• Adobe Creative Suite 6 and Creative Cloud, including Illustrator, Photoshop, inDesign, Flash/ActionScript, Dreamweaver, Edge, After Effects, Premiere
• Interactive prototyping and site planning with Axure RP, MS Visio, Omnigraffle and Balsamiq
• Microsoft Office (Word, Excel, Powerpoint) as well as MS Project
• Usability Testing using Morae Manager,Recorder and Observer.
• QA and diagnostics using web sniffer/debugger software such as Fiddler
• Project and resource management with MS Project, MS Office, and Basecamp
• Bug reporting and management tools such as JIRA and: OnTime

PROFESSIONAL EXPERIENCE

Confidential, Auburn Hills, MI

Senior User Experience Designer/UX Manager

Responsibilities:

• Responsibilities included working with Operations to improve the accuracy and efficiency of design process and information flow.
• Consulted with management to define and capture user interaction flow diagram .
• Provided data flow diagrams identifying systems, dependencies, and supporting processes.
• Interpreted regulations and developed methods of compliance.
• Interacted with Business Analyst to define and document design document .
• Creating Wireframes and Mockups for Uconnect feature for connecting vehicle to Uconnect Access Application(App), Head Unit and Cluster.
• Used tools like Adobe Photoshop and Balsamiq for designing Mockups and Wireframes respectively.
• Facilitate meetings with clients and peers to gather and understand requirements for the Uconnect feature for extending to Wearable’s for Android and IOS .
• Analyze and document User Interface Specification which includes the designs and flow of pages and how they interact.
• Evaluate process improvements and develop system solutions to meet user requirements.
• Document software changes and enhancement requests using visual graphics .
• Participate in weekly team meetings , prioritizing client needs and implementation planning meetings for prospective client.
• Worked in Scrum environment which is an Agile methodology.

Environment: Adobe Photoshop, Wire-framing, Mock ups, Process Flow Diagram, User Specification Asset Guide, Balsamiq.

Confidential

User Experience Designer

Responsibilities:

• Produced high level design comps and flows as well as prepare detailed wireframes and production ready UI assets
• Influenced design process to achieve higher quality and improved efficiency
• Creation of prototypes/ mock ups for any business requirements
• Supported the business Analyst to create mockups using Photoshop as per the defined User specifications
• Worked with business sponsors and business analysts to ensure usable solution and understanding the functional requirements .
• Articulated the business and user requirements into compelling and usable interface mockups
• Create wireframes as well as design components .
• Worked with Omnicare Health Insurance plan which is called Medicare B for designing screens for Rx connect, Corp Admin and Point of Sales.
• Conducted Usability Testing for different Projects before their release using Morae Recorder, Observer and Manager.
• Met with Business teams to give feedback on the Usability session based on our Critical Findings and Final Findings .
• Created Specification Asset Documentation for the development team which includes the Mock up designed and the flow of pages.
• Worked on Scrum Methodology with stand up meeting and transition meeting at the end of every sprint.

Environment: Adobe Photoshop, Adobe Captivate, Adobe Illustrator, Usability Testing, Morae manager, Morae Recorder, Morae Observer, Wire-framing, Mock ups, Process Flow Diagram, User Specification Asset Guide

Confidential, Bloomington, IL

User Interface Designer

Responsibilities:

• Provides desired Digital experience and insights to influence the overall customer experience.
• Worked with the project teams by providing input and direction to inform the Digital artifacts . This may also include Design to Prototype visualizations .
• Works on Photoshop to create Mockups and Content Component Library that documents all the scenarios and conditions of the page flow.
• Document the User Interface Specification Assets which includes all the interaction flows and Mock ups of the entire page of Integrated Auto 1.0
• Involved in requirements explorations which may include ad hoc, high-level sketches that enable the iterative and interactive exploration of business requirements within and between capability areas.
• Partners with Customer Experiencing Insights (CEI) team to ensure accuracy of usability test plan content and to ensure plan execution.
• Attends, contributes, and facilitates in the following artifact review meetings via business case lifecycle: Concept Model and Conceptual Flow , High-level Wireframe Review , and Detailed Wireframe and Interactive Flow Review.
• Performed Usability Testing to tests very specific scenarios, stories, and use cases. It tests comprehension, the interaction, the end-to-end flow, the user’s thoughts, and the psychology behind it.
• Contributes to and reviews Digital artifacts for quality and adherence to Digital Standards , such as process simplification for responsive web design and mobile first.
• Consults with (Business Analyst Digital) lead to ensure quality of deliverables and adherence to Digital standards.
• Collaborates, as needed, with Business Architects, Digital Architects, Application Architects, Technical Architects, Data Architects, and/or subject matter experts in the development of Digital artifacts.
• Escalates issues, risks, and challenges to the Digital Project Lead

Environment: Concept Model, Conceptual Flow, High-level Wireframe, Detailed Wireframe, Interactive Flow, Adobe Photoshop, Usability Testing, User Interface Specification Assets, Content Component Library

Confidential

Web/UI/UX Designer

Responsibilities:

• Experienced in problem analysis in both technical system and application programs.
• Essentially involved in all phases of SDLC to structure the unformatted requirements.
• Translated requirements into concepts and elegant user experience design
• Created interaction models, Storyboards , user task flows , screen designs , and UI details that promote ease of use and optimize the user experience
• Developed and maintained design Wireframes using Balsamiq
• Created interactive Mockups using Adobe Photoshop .
• Documented the UE Guide which incorporated of Flow Diagram and Mockups .
• Visualized complex sets of data in ways that are easy to comprehend
• Performed Usability test , A/B testing , Hallway testing with the different set of users.

Environment: Interaction Flow Diagram, Detailed Wireframe, Interactive Flow, Adobe Photoshop, User Interface Specification Assets, Balsamiq