SUMMARY

• I work at an advanced level in google analytics and all forms of programmatic advertising.
• Always working a deeper dive of experience in the marketing communications industry encompassing all media but specializing in emerging digital techniques. I work with online branding in both B2B companies for lead generation and B2C eCommerce companies for targeted online sales. I position brands, develop messaging, execute promotional strategies and track program performance response rates to target sales, leads & ROI.
• My breadth of experience includes marketing analysis and strategy including SEO analytics & all forms of programmatic advertising. Specialized skills include: Google analytics, strategic website development to CRM customization, content and keyword approaches focused on SEO best practices and driving response rates.
• My capabilities are wide ranging including creative ideation, strategic campaign implementation and production.
• I'm comfortable managing internal and external resource administration from advertising to engineering, partners, stakeholders and vendors.
• Additionally, I have a comprehensive base of internet and software skills that bridge disciplines and departments from ERP - CRM and Adobe-Microsoft. I have a proven track record of attaining measurable response rates and growth.

PROFESSIONAL EXPERIENCE

Confidential - Portland, OR

Marketing & Brand Manager

Responsibilities:

• Developed the implementation of integrated marketing strategy for contract manufacturing division and the private label retail MAV brand.
• B2C & B2B Website with Ecommerce and Lead Generation
• Opened online leads channel for PL with higher than usual conversion rate
• Lead Generation Program with high conversion rate
• Social Media Strategy driving leads & increasing brand awareness Enhanced Google Analytics Reporting tied to eCommerce
• Opened and managed Amazon FBA account (10k/mo) of all 80+ products
• Identified technology, designed & created PL website and a product e-commerce site
• Developed marketing campaigns to deliver authentic dialogue through engaging content
• Marketing automation, lead scoring, customer lifecycle planning-- acquisition/retention/growth
• Initiated & produced customer, consumer & sales training webinar programs
• Developed a high-end in-house product photography solution for promotions
• Managed marketing strategy for over 400 retail outlets

Marketing Communications Specialist

Confidential - Portland, OR

Responsibilities:

• A company with three divisions and a new product customized for each.
• Flight Dynamics for the aviation vertical, Firecom for the emergency response channel and a new product Sonetics for the construction, infrastructure and manufacturing vertical.
• I was charged to lead the push with a new online strategy, look and feel of the brand's communication and buildout of the reach into the new vertical channel.
• A new product launch with a deeper customer engagement through SEM and SOCIAL.
• Web Content Design, Production & Strategy
• Graphics, Photography, Video Production & Animation
• SEO / Social Media Management
• Google Analytics / PPC Campaign Management e-Marketing Campaign Strategy & Execution
• Marketing Collateral Design & Production
• Public Relations / Market Research
• Presentation & Webinar Design
• HTML / Joomla / WordPress / Blogger
• Tradeshow / Event and Vendor Management
• CRM Development and Management
• Adobe Creative Suite & many software platforms

Marketing Manager

Confidential

Responsibilities:

• Assisted sales with advertising materials and communications media to symbolize effectively the cutting edge services and products of the company to customers.
• Online & Google Pro managing and tracking many CPC accounts in Google, Bing and Facebook. Produced written and design content for blog, website, promotions, collateral, and press releases.
• Developed and coordinated media packages like brochures, letters, PR, video and so on for specific product categories. Designed and produced layouts and design of communications such as presentations, online newsletters, event support materials, research papers, whitepapers and brochures. Produced videos and product photography.

Marketing Communications Manager

Confidential

Responsibilities:

• Defined and executed ongoing communication programs, including email blasts, newsletters, and social media. Coordinated the follow-up for trade shows and speaking engagements. Implementation of customer engagement and lead nurturing programs. Lead and guide peers in order to create and deliver projects that ensure congruence with objectives.
• Manage day-to-day activities of online marketing and social media presence to ensure a consistent and high quality consumer experience. Was responsible for managing all search engine optimization activities including strategic site design, content, and proper keyword tactics in an effort to drive traffic. Ongoing site audit and analysis for rankings and determining improvements.
• Visual design and content management, which included crafting of targeted messages that engage the reader with a strong call to action. Managed the review cycle of Web content with associated content owners. Keyword and SEO optimization.

Marketing Manager

Confidential

Responsibilities:

• Produced content, printing, and distribution for various publications. Administrated of day-to-day communication with vendors (ad agencies, PR groups, Analysts) on current projects. Wrote and edited content for press releases, campaigns, advertisements, case studies, etc.
• Developed tactical marketing strategies for increased company visibility in target markets. Expertise in creating highly effective campaigns and promotions that drive results. Day-to-day management and execution of integrated marketing communications. Analyzed and summarized effectiveness of marketing programs, including ROI and other relevant business metrics.
• Designed, produced and developed tradeshow collateral and media engagements