Freelance Creative Director Resume
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Atlanta, GA
SUMMARY
- Expert knowledge of Adobe Creative Suite, especially Photoshop, InDesign, Illustrator, Acrobat, Muse for web, After Effects, Premiere, Final Cut Pro for video
- Specializing in industrial and automotive markets to recent design work for health, wellness and medical related technologies
- 25 years of Photoshop retouching, manipulating, editing and color correction
- Supporting prototypes, emails, social media, from portals to websites, including 7 major software/website redesigns and 4 app designs
- Strong conceptual development, sketching, layout and illustration skills for custom vector graphics, icons and maps all the way to complex medical illustrations
- Articulates User Experience (UX) concepts and solutions and advocates for customer - centric designs, digital trends for web, mobile and interactive signage
- Over 20 years experience with troubleshooting Windows, Unix and Mac OS platforms
PROFESSIONAL EXPERIENCE
Confidential, Atlanta, GA
Freelance Creative Dir ector
Responsibilities:
- Prepares and edits graphics and videos for internal, sales, marketing and works within the DevOps team for app support and new implementations.
- Responsible for artwork from creation to delivery, including initial concepts for a wide variety of assets, preparing web-safe digital assets, approval processes, followed by delivery of final artwork files for production, social media or the website.
- Video and Photographed activities associated with photography and layout for social media, catalogs, signage and Power-point presentations. This past fall, I helped produce and then edit a 3 part YouTube / viral video series for social media and our new pages.
- I design, concept and execute on several monthly and weekly social media calendars for sales, banner ads, and post graphics online
Confidential - Atlanta, GA
UX Vis ual Desi gner
Responsibilities:
- As a part of Confidential Digital's Creative + IxD Practice working on short term summer projects. I help lead the visual design efforts on interactive projects with a team of talented Product Owners and Interaction Designers
- Collaborating closely with cross-functional teams, I lead the visual design strategy as well as help execute and bring the visual designs to completion for the final client approval for a few Sharepoint sites and other design projects
- Designed multiple visual concepts , mock-ups, and renderings when needed for presentations, making quick design decisions, and enjoyed collaborating in real time with the marketing team.
Confidential - Atlanta, GA
Lead Visual/ UX Design Consultant
Responsibilities:
- Conceptualized new branding directly with leadership and the development teams
- Assisted with strategic development, planning, business analysis, advertising, and research and analysis
- OCM Team support to enhance and envision a holistic product user experience
- Developed and championed new style guides, UI standards across all groups & verticals
- Creates digital assets for all omni-channel deliverables, including websites, social media, digital ads, promos, and tradeshows.
- Worked with C-level and the VP directly, in order to rapidly create various ideas, comps, mock-ups, and final infographics when needed for decks and sales presentations
Confidential, Atlanta, GA
UX Visual Designer
Responsibilities:
- Interactive visual designer hired to redesign ADAM's entire medical education product line, including all health centers, health assessments, symptom checkers, wellness tools, customized hospital portals and the content management system
- Leads discovery sessions to interpret user goals and priorities
- Creating a new style and new responsive web sites, tablet and mobile compatible web applications. Analyze, understand and meet business goals / customer expectations
- Assisting the developers with testing the updated designs to the new user interfaces, customized CSS / HTML5 and creating customized graphics for client implementations
- Conceptualize and design creative concepts to effectively communicate ideas, create wireframes, develop interaction models, and design mockups and prototypes for client and patient education
- Developed user experience concepts and solutions through visualizations with moderate to minimal direction and helped support the marketing departments efforts to promote the new product line as they are launched with new style guides and responsiveness
Confidential, Atlanta, GA
Web / UI Designer
Responsibilities:
- User experience designer hired to help with new style guides and complete redesign of Confidential .com and helped with creation of new mobile products and apps
- Worked with design team on new Information architecture, taxonomy, style guides, mockups and wireframes
- Assisted management in discovery sessions to interpret user goals and priorities
- Created a more rewarding experience and increase page views to the site and reinforce the new Confidential branding
- Assisted team with new designs for mobile apps and mobile enhanced web pages and updating the Confidential digital asset library