PROFESSIONAL EXPERIENCE:

User Experience (UX), Development and Digital Marketing Consultant

Confidential, Chaska, MN

Responsibilities:

• Responsible and accountable for all user experience direction and front - end development to maximize response and conversion for reward for purchase, enter to win, referral and loyalty programs.
• Key contributor on teams that provide client and program strategy, brainstorming and technology solutions to meet client marketing objectives.
• Introduced a mobile-first, responsive design approach to all application properties both for design and feature consideration by educating key stakeholders and clients.
• Advocated adoption of new UI/UX ideas/functions expanding the role and impact of client branded promotional microsites, lengthening their lifespan, increasing their effectiveness and enhancing social referring.
• The increase in quality and changes to the UX/UI processes, deliverables and approach improved the market position and narrowed the gap between Confidential and its competitors.
• In addition, as noted by the Confidential account team and highlighted by client feedback, had a tangible impact on sales, leads and client interest.

eCommerce Development Manager & Corporate Webmaster

Confidential, Burnsville, MN

Responsibilities:

• Owner of all new eCommerce-Web-Mobile initiatives from planning through execution including defining requirements, vendor selection and architecture.
• With minimal onboarding, rescued a failing Magento Enterprise eCommerce re-platforming effort by rapid in-take of the project architecture, managing the day-to-day tasks of the resources across three vendors and internal experts, and leveraging expertise in the new platform to solve issues with the vendor's solution.
• In order to match strategy and to capitalize on emerging marketing opportunities, constructed a 5-year plan for the eCommerce-Web-Mobile platforms including infrastructure changes, platform/architectural updates, targeted standards and necessary capabilities.
• Educated key internal stakeholders on the importance of their mobile eCommerce/web presence leveraging previously ignored metrics.
• Introduced responsive design principles to the organization focused on eCommerce conversion.
• 22% increase in conversion rate from old site to new site
• 35% increase in page views with slightly lower time on site
• 50% improvement in site performance
• Reduced downtime to nearly zero
• Architected and planned a successful rapid one-click checkout pilot including integration to a stringent gateway and navigating intricate specific order flow requirements on-schedule.

Creative Director/Founder

Confidential

Responsibilities:

• Constructed and executed traditional and digital marketing strategies, designed branding, collateral and UI elements, and developed applications and websites for client business and organizations covering a wide array of industries by managing key stakeholders and aligning partner companies, vendors and internal client resources.
• Primary member of a bootstrap startup that developed a set of employee engagement measurement and improvement tools. Juggled multiple roles including product owner ensuring marketable feature set met defined MMP (Minimum Marketable Product), marketing director developing brand, messaging, go to market strategy, and UX/UI champion, while overseeing and/or executing both product and eCommerce development.
• Product built with: Javascript, jQuery and CouchDB with seamless integration to the Magento eCommerce solution.

Confidential, St. Cloud, MN

Responsibilities:

• Based on client's budget and resource availability developed an eCommerce, Social Media, Social Commerce, Mobile Commerce and Future State Roadmap including a proposed execution plan to reclaim client's market competitiveness.
• Initiated standard metrics, repaired Google Analytics integration and initiated A/B testing, the insights gained from these combined efforts increased conversion across key metrics.

Confidential, Eden Prairie, MN

Responsibilities:

• Delivered two-tiered multi-target segment social media and content marketing strategy with a gradual roll­out as internal capacity/capability emerges.

Confidentialm, Jordan, MN

Responsibilities:

• Developed simple cost-effective Magento eCommerce solution that brought this company into PCI compliance, improved conversion, basic SEO and the ability to fully control their products without developer intervention.

Confidential, Eden Prairie, MN

Responsibilities:

• Acted as virtual marketing director for all marketing related initiatives including branding, social media and web.

Consumer Marketing Consultant

Confidential, Plymouth, MN

Responsibilities:

• Responsible for success of consumer focused branding and direct response marketing initiatives from strategy through execution.
• Developed cost effective consumer marketing program for nationwide independent hearing aid dispensers and audiology partners raising response rates an average of 15%.

Direct Mail Consultant

Confidential, Minneapolis, MN

Responsibilities:

• Managed and executed multiple simultaneous direct mail fundraising efforts utilizing internal staff and external providers.
• Streamlined production including improvements to projected scheduling and queries to in-house donor data system.
• Led task force in the development of fundraising initiatives targeting Young Alumni audience segment.