Internet Marketing And Content Consultant Resume
PROFILE:
Highly accomplished and motivated online copywriter, Internet marketing, e - commerce expert, search engine optimization and content professional with proven track record of copywriting, online marketing, SEO, promotional and communication skills.
EXPERIENCE:
Confidential
Internet Marketing and Content Consultant
Responsibilities:
- Develop website strategy, content, integration with back end coding SEO techniques provided by collaborators.
- Blog administrator for two major clients. Social media planning.
- Clients in diet, nutrition and health, technology, travel and tourism industries.
- Also highly experienced with vertical markets.
Confidential, Delray Beach, Florida
Web Producer | Content Specialist | SEO
Responsibilities:
- Website concept strategy and execution, content and copywriting for highly targeted vertical portals, SEO copywriting for both high response and branded sites.
- Worked closely with Director of Search, Project Manager and Creative Director on mission-critical web launches.
Confidential, Plantation, Florida
Online Editor
Responsibilities:
- Content strategy, development and creation for online newsletters, landing pages, search marketing strategic content.
- Liaison with corporate advertising services department in New York City for creative approaches with affiliates.
Confidential, Hollywood, Florida
Internet Marketing Manager
Responsibilities:
- Content development, copywriting, Internet marketing, general marketing communications responsibilities for one of Florida's largest health insurance companies.
- Conduct Internet lead seminars for health insurance brokers and agents.
- Member of User Acceptance Testing (UAT) team for enterprise CRM application.
Confidential, Fort Lauderdale, Florida
Vice President, Marketing
Responsibilities:
- Directed Internet marketing and traffic strategy, copywriter, develop new content for sites, build additional traffic for clients through targeted keyword-rich landing pages.
- Conceived appropriate marketing services, promoted and serviced clients for online marketing.
Confidential, Deerfield Beach, Florida
Web Marketing | Copywriter
Responsibilities:
- Full-time Internet consulting for the largest, subscription-based online diet service content development and online article writing for high-traffic web site strategic planning and interactive marketing, including copywriting, branding, affiliations, customer relations management | project management.
- Copywriting and new content for site.
- Established high positioning.
- Wrote semi-technical functional specifications for project implementation.
- Web content development and strategy.
- Strategic e-commerce planning.
- Enhanced privacy policy for site with ROI strategy.
- Developed future ROI models for project planning.
- Strategic member of launch team for new portal, eFitness.
Confidential, Delray Beach, Florida
Internet Marketing Manager
Responsibilities:
- Full-time Internet consulting for one of the world's largest travel service organizations, evolving into permanent direct hire status
- Content development and online copywriting for high-traffic web site
- Online marketing of web site with traffic counts of 150,000 unique visitors daily
- Assisted in negotiation and execution of major web affiliations and relationships | Strategic planning and interactive marketing, including branding, affiliations, customer relations management
- Development of linkage programs
- Integral participant in corporate e-commerce strategy
- Developed an effective E-CRM program to enhance online relationships with customers.
- Produced effective online programs that enhanced and expedited the company's overall branding efforts.
- Enhanced web customer relationships.
- Personalized, implemented and standardized a web customer relations strategy and response program.
- Online public relations support.
- Developed concept of a ''mini site'' to enhance the online positioning for the company
- Quality assurance for writing of original web content. -Web content contributor.
Confidential, Boca Raton, Florida
Internet Copywriter and Content Consultant
Responsibilities:
- Copywriter for web sites
- Web marketing
- Online Public Relations
- Internet columnist for Boca Raton Business Journal
- Presenter at web marketing seminars
- Wrote copy that attracted site visitors to diversified B to B and B to C clients
- Perceived and acknowledged by clients to be an Internet copywriter expert with integrated Internet marketing skills
- High profile status in the Boca Raton area and professional credentials and experience resulted in an invitation to become the weekly Internet marketing Columnist for the Boca Raton Business Journal.
- Successfully generated a major increase in hits and unique visits to an online women's magazine, poising for a more successful national expansion.