Web Designer Strategic Partner Resume Profile

HIGHLIGHTS

User-focused email and web developer, experienced with hand-coding responsive HTML and CSS
Expertise in email client-specific rendering issues and solutions, including conditional coding to target MS Outlook
Custom WordPress website designer/developer and strategic marketing partner to clients on strategy and messaging
Email marketing expert from campaign start to finish, including production, best practices, and mobile optimization
Digital marketer with 10 years experience producing actionable, engaging SEO content for email, web, and social media
Strong copywriting skills with an eye for design, and passionately dedicated to continued growth and education
Email: Sailthru, ExactTarget, CheetahMail, Responsys, Yesmail, Lyris, SilverPop, Mail Chimp, Vertical Response Web: HTML, CSS, Wordpress, Dreamweaver, Interwoven TeamSite, SharePoint Project: MS Project, AtTask, JIRA
Graphic: Photoshop, Illustrator, InDesign Analytics: Google, Omniture, Coremetrics SEM/SEO: Google AdWords

EXPERIENCE

Developer

confidential

Responsive HTML/CSS coding and optimization of emails and web pages for e-commerce and publishing clients
Testing, cross-client and browser QA, troubleshooting, and best practice advisement to clients and stakeholders
Implementing proprietary programming language into email templates to enable dynamic content via live data feeds, resulting in extreme personalization and optimal experience for marketers, their customers, and subscribers
Slicing PSDs, producing retina-ready graphics, and designing web and email layouts in InDesign

Email Developer,

confidential

HTML/CSS coding and mobile optimization of emails, A/B testing, and deployment of hundreds of emails weekly
Reporting and analytics of performance metrics to editors, marketing, and other stakeholders

Web Designer Strategic Partner,

confidential

Custom WordPress website creation and marketing for clients including a documentary film maker, a TV and film editor, a non-profit artist repository, a sports news entertainment destination, and a health wellness provider
SEO copywriting, content creation, email marketing, link building, Google AdWords, and Google Analytics
Implementation of email marketing programs including landing pages for customer acquisition

Email Marketing Manager

confidential

Planned and executed the email marketing calendar 40 emails/mo. based on marketing and merchandising strategies, vendor fulfillment, buyer requests, and promotional calendars for in-store and online events
Planned homepage calendar and wrote/managed content according to email, website, and promotions schedules
Wrote and edited email subject lines, copy, and pre-headers to optimize performance metrics across all channels
Managed customer segmentation plan, targeting messaging to key segments of the database
Brainstormed content and editorial strategies to develop and improve online business, while keeping tone on-brand

Client Relationship Manager

confidential

Managed email marketing programs for a portfolio of high-profile e-commerce clients across multiple verticals
Partnered with and advised clients on projects including strategic planning, program development, technical integration, data management, reporting and analytics, best practices, and account support for daily business needs

Online Marketing Manager,

confidential

Wrote actionable, engaging, keyword rich copy for email marketing, websites, social and search media
Managed multiple e-commerce and informational websites including enhancement and development projects
Developed and managed email marketing and social media programs through testing and optimization of copy and creative to drive brand awareness, engagement, and traffic to websites and landing pages

E-Marketing Editor,

confidential

Published all digital content to multiple websites using HTML/CSS, CMS, and database systems
Managed and executed email marketing program, from copywriting to deployment and results analysis
Analytics and reporting for online and email marketing campaigns, and traffic to multiple websites

Marketing Coordinator,

confidential

Wrote, edited, and proofread all print, web, and brochure copy
Website content management and search engine optimization
Created and implemented on and offline strategies with agents, clients, writers, designers