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Productlon Webmaster Rresume Profile

ENTERPRISE WEB PROJECTS MANAGER, SENIOR PRODUCTION WEBMASTER, AND WEB ANALYTICS MANAGER

Ms. Swetnick has over 15 years of professional Web and IT experience, including, but not limited to, being a Microsoft Certified Systems Engineer, Enterprise Web Projects Manager, Senior Production Webmaster, and Web Production Manager for U.S. Government Agencies and International Corporations. She has performed and overseen Microsoft server and data center design, installation, maintenance, backups, upgrades, migrations, optimization and administration. She also has experience as a hands-on Web Developer, Graphics Designer, Information Architect, Solutions Architect, Database Administrator/Developer, Taxonomy Specialist, and Digital Data Insights and Analytics Manager, excelling at enhancement, utilization, and interpretation of strategic business analytics. Ms Swetnick develops technical as well as common-sense solutions to complex problems, which require the regular use of ingenuity and creativity. She has excellent communication skills, easily able to interface within both the IT and business organizations to ensure that the appropriate processes are followed and deliverables produced. She is a hands-on team player, has proficiency with multitasking having superb organizational and prioritization skills, and is highly professional, ethical, responsible, motivated, and hard working. Her interest lies in a career path focusing on Management of Web and IT Teams, Projects and Production., and ascribes to the principles and philosophies set forth by PMI, as well as utilizing Agile and/or Waterfall methodologies when managing SDLC's. She is conversant in current web technologies and web services, as well as having solid business acumen. She has proven abilities and expertise with growing and streamlining team dynamics, mentoring, and integrating leadership and business concepts with technology solutions to affect and cultivate positive change.

SUMMARY OF IT RELATED QUALIFICATIONS

Confidential

  • Experience with planning, scheduling, monitoring and execution of projects to achieve business objectives.
  • Experience with understanding the scope, schedule, budget, and conditions of satisfaction required for a project, while scheduling resources, and monitoring task completion
  • Function as the day-to-day POC for clients
  • Manage client expectations to ensure project deliverables are within their agreed upon scope, as well as within agreed upon budget and time constraints.
  • Microsoft Certified Systems Engineer MCSE , and A Certified
  • Webtrends Certified Professional Services Engineer WCPSE and SAS Specialist including A/B Testing , experienced with customized eBusiness Analytics solutions to capture, facilitate, manage, track, report and assist with interpreting business process related data, and data analysis, in conjunction with Adobe Insight, Google Analytics and Google Website Optimizer CoreMetrics, Urchin, and various other Web Analytics tools
  • Experience utilizing PMI, Agile, and Waterfall Methodologies, and with Business Process Engineering, Customer Needs Analysis, Gap Analysis, QA, Best Practices, and Section 508 Compliance Administration and Oversight
  • Solutions-Oriented being comfortable with translating business requirements into viable technical solutions
  • Experienced Web Developer using various programming languages and platforms, such as SharePoint, and ExpressRoom. Experience in design, implementation, maintenance, production, and migration of custom Intranets, Internets, Extranets,
  • and Web Portals
  • Experience managing in-house and 3rd-party SDLC projects, contracts, and teams
  • Experience with writing and updating team- and client related SOPs and managing team members' KPI's Experience with SLA development or managing SLA's and client/stakeholder expectations
  • Collaborate with internal teams and customers
  • Experience utilizing PMP management methodologies of processes and procedures

PROFESSIONAL EXPERIENCE

WEB PRODUCTION AND WEB PROJECTS MANAGER

Confidential

  • Manage the Web Production Staff for CBP.gov, CBPnet, and CBPsecure.
  • BEMS/WCR Office POC for all Web-related Projects internal and 3rd party and initiatives for DHS Office Directors, Branch Chiefs,, WCA's, and designated authorized CBP clients, adhering to contracted and approved Scope, Time, and Cost delimiters.
  • Coordinate, manage, oversee, and assist with all bi-daily Web publishes business-as-usual , and for all emergency publishes.
  • Attend all OIT Manager's Meetings and contribute to facilitation of smooth Web operations, upgrades, and migrations. Manage the team creating a unified Taxonomy for all CBP Websites.
  • Manage the team responsible for implementation and integration of Google Analytics, and oversee the mirroring, and correlating of reports and data with established Urchin Analytics.
  • Manage the OIT staff's scanning the Web servers and reporting the Monthly Broken Links on CBP.gov, and CBPnet., and recommend, and Implement a script to optimize the process of correction for these broken links.
  • Solely create a detailed InfoPath and Visio logic and front-end redesign document for CBP's Online WCA Web Request Form over 50 distinct processes .
  • Participate in the site and application review, and launch of the 'Freedom of Information Act' FOIA Online Request Form on the DHS.gov and CBP.gov Websites.
  • Create review, and modify all SharePoint-hosted Web Production Team Manager's Library Assets, including, but not limited to, SOP's, ExpressRoom and SharePoint Connectivity Issues, Team member KPI's, Action Items, Broken Links Reports, Web Publish Team Member Errors, Off-Hours and Emergency Publish Tracker, Migration project Tacking, etc.
  • Function as a hands-on Web Request/Webpage Developer and Coordinator for daily web publishes, when needed.
  • Facilitate fact-finding and requirements-gathering meetings between DHS and CBP Clients and the Web Team members. Manage and participate in all Web Team personal career path and professional KPI development meetings.
  • Liaise between the CBP Web Team's Contract and Sub-Contract Managers, and their Government Supervisor.

EBUSINESS ANALYTICS AND WEB CONSULTANT AUGUST

Confidential

  • Manage and Assist with testing of current Web Analytics reporting capabilities and help plan upgrades/migrations of various enterprise-wide Web Analytics solutions.
  • Perform Project Management Leadership and oversight for business process analysis and Web Analytics solution design, development, implementation, and operational support efforts.
  • Manage and Assist with the planning, design, implementation, maintenance and training for Enterprise-wide Web Analytics Reporting and Dashboards.
  • Discover, document and assess current/as-is customer processes, workflows, and reports usage, and then Manage and Assist with developing, documenting and implementing updated or new templates and tracking scripts, reporting frameworks, and governance guidelines for various enterprise-wide Web Analytics instantiations.
  • Provide Web Analytics administration guidance and oversight for various enterprise-wide Web Analytics instantiations. Create and implement custom and Ad Hoc Web Analytics solutions to support business processes.
  • Create, design and implement Web Analytics reports, custom views, Key Performance Indicators, management dashboards, and scorecards.
  • Collaborate with customer leads and team members to identify process improvement opportunities and implement approved changes within a Webtrends environment..
  • Collaborate with technology developers to identify and manage all design, development, testing, evaluation, and re-engineering tasks for process improvement efforts.
  • Develop and manage detailed project plans, as well as resulting artifacts and task deliverables within corroborative Web Analytics environments.
  • Execute quality assurance measures to ensure the completeness and delivery of all deliverables on time or ahead of schedule.
  • Brief senior executives on the status of all project deliverables.
  • Provide key stakeholder briefings and demonstrations of various Web Analytics instantations, focusing on customization methods to capture, facilitate, manage, track and report business process related data.
  • Volunteer/Donate work for local and national charities, NPO's, such as St Jude's, Children's Hospital, The Wounded Warrior Project and Food and Friends.

SENIOR PRODUCTION WEBMASTER AND WEB PROJECTS MANAGER

Confidential

  • Perform Project Management Leadership and oversight for business process analysis for the FBI and U.S. Attorney General's public-facing eGov Website efforts.
  • Manage and spearhead an initiative and Team of Requirements Gatherers, to collocate DOJ's Web Production and Staging environments and administrative teams.
  • Discover, document and assess current/as-is customer processes, workflows, and instrumentation.
  • Collaborate with key stakeholders to develop actionable business requirements, understand trade-offs and support reprioritization as necessary .
  • Collaborate with iDOJ Web Content Providers and Technology Developers to oversee the effective translation of business requirements into technical requirements. for the public-facing eGov DOJ-related Website efforts.
  • Develop and manage detailed project plans, as well as resulting artifacts and task deliverables.
  • Devise staffing strategies, project management schedules, work breakdown structures, and manage staff and workloads according to critical paths.
  • Monitor progress against scope, schedule, and budget parameters.
  • Represent projects at project review meetings, and briefing senior management as necessary. Manage all Section 508 development projects, as well as monitor and enforce implementation.
  • Execute quality assurance measures to ensure the completeness and delivery of all deliverables on time or ahead of schedule.
  • Monitor, enforce, recommend, and document best practices efforts.
  • Assist with the development and implementation of all site-wide Web Analytics reports, views, templates, and scorecards. Execute best practices and create standardized quality assurance measures to ensure the completeness and delivery of all
  • deliverables on time or ahead of schedule.
  • Brief Govt. Senior Executives on the status of all project deliverables.

WEBTRENDS PROFESSIONAL SERVICES ENGINEER

Confidential

  • Perform in-depth client needs analysis to support the MSD UNIVADIS Country- and Region-specific Web portals and customized dashboards, researched existing and potential MSD clients and their respective working environments, to obtain insight into current business and technological capabilities and gaps, identify and established necessary points of contact, manage data extraction and analysis expectations, provide on-time reporting, assist with scorecard deliverables, and document future needs.
  • Integrate clients' CRM Applications into useful Web Analytics reports.
  • Organize and document research findings into comprehensive Customer Needs Assessment documents.
  • Provide recommendations for strategic alignment of in-house and Akamai/partner consulting capabilities to meet current and future identified customer needs.
  • Develop strategic plans and business processes to support the alignment of consulting capabilities and customer needs. Manage the Akamai-hosted OnDemand Webtrends services for all of MSD's International Websites and Web Portals.
  • Monitor, analyze, and make recommendations for web portal application load testing and benchmarking. Troubleshoot Web server, Network and Server-side Application performance problems.
  • Train and mentor the sales force managers.

SENIOR PRODUCTION WEBMASTER AND WEB PROJECTS MANAGER

Confidential

  • Perform Project Management, Leadership, and Oversight for business process analysis of three DOS Bureaus Resource Management RM, Executive Offices EX , and the Information Security Systems Office ISSO unclassified Website efforts.
  • Experience with planning, scheduling, monitoring and execution of projects to achieve business objectives.
  • Experience with understanding the scope, schedule, budget, and conditions of satisfaction required for a project, while scheduling resources, and monitoring task completion.
  • Function as the day-to-day POC for clients.
  • Manage client expectations to ensure project deliverables are within their agreed upon scope, as well as within agreed upon budget and time constraints.
  • Mange the day-to-day operations for the Web Sever/Services Team Members who Architect, Analyze, Automate, Build, Configure, Deploy, Document, Fix, Install, Integrate, Prototype, Load Test, Migrate, Monitor, Optimize, Scale, Script, Support, Test, Troubleshoot, and Tune all U.S. Department of State Web servers
  • Discover, document and assess current/as-is customer processes, workflows, and instrumentation.
  • Collaborate with customer leads and team members to identify process improvement opportunities and implement approved changes.
  • Design, build and scale customer and application specific Web hosting environments.
  • Collaborate with the technology developers to identify and manage all design, development, testing, evaluation, and re-engineering tasks for the unclassified RM/EX/ISSO Website efforts.
  • Develop and manage detailed project plans, as well as resulting artifacts and task deliverables. Spearhead Section 508 development projects, as well as monitor implementation.
  • Execute quality assurance measures to ensure the completeness and delivery of all deliverables on time or ahead of schedule.
  • Monitor, enforce, recommend, and document best practices efforts.
  • Assist with the development and implementation of Webtrends reports, views, templates, and scorecards for all three Bureaus.
  • Manage the teams responsible for multiple DOS Web Data Centers.
  • Execute quality assurance measures to ensure the completeness and delivery of all deliverables on time or ahead of schedule.
  • Scope, network architect, and recommend hardware and software applications necessary to fulfill a directive to implement a redundant and load-balanced HP BLP20 Blade Server Array utilizing Altiris in the Main State Data Center, hosting U.S. Embassy and U.S. Consulate Web sites.
  • Instrumental in championing secure Replicated Web servers, in various secure U.S. Government Data Centers, for U.S. Embassy and Consulate Websites.
  • Mentor and tutor Web Team Members.
  • Brief senior executives on the status of all projects and deliverables.
  • Participating member of the U.S. Department of States' Internet Best Practices and New Initiatives Steering Committee.

SENIOR WEB PROJECT MANAGER/TEAMS LEAD/WEBTRENDS MANAGER

Confidential

  • Manage all Web Teams and Projects involved with the site-wide redesign, artistic interpretation, deployment, testing, and optimization of 250 portal sites .
  • Manage the 3rd-party Accenture Team contracted to develop the code required to migrate all of the Global Internet Group's GIG .html and .asp pages to a standardized and unified .jsp platform.
  • Web Hosting Solutions Architect, with the task of managing the SDLC of the new Internet architecture framework, by facilitating detailed communication between the Internet application developers, web designers, quality assurance testers, and architecture developers Software O M .
  • Host inside-team, 3rd party contractor meetings, Exec level meetings, and lead the site-wide migration's GAP analysis review meetings.
  • Document all issues, delegate tasks, set deadlines, review and test solutions required to migrate from static Web pages to customizable Web portals and dashboards.
  • Implement Webtrends reporting across all segments and channels of the GIG Websites, and utilize the results to create monthly usage reports and scorecards, as well as lead weekly analytics interpretation meetings with marketers, designers, key-departmental managers and other executive stakeholders.
  • Lead measurement, tagging strategy and implementation for the redesign of the multi-million dollar eCommerce platform consisting of dozens of managed hosting services, with segment marketing to 157 countries and customized sites developed and produced in 11 different languages.
  • Collect analytical requirements in support of business goals.
  • Define Measurement Strategies, and Key Performance Indicators KPIs .
  • Formulate consistent tagging requirements based on business requirements
  • Work closely with the Development team to ensure tagging implementation including tag testing/QA.
  • Design/Set up necessary reports into the reporting interface, included scheduled as well as responsible for ad-hoc reporting requests.
  • Provide analysis and insights for post-launch testing and performance.
  • ECommerce analytical support including conversion analysis, A/B testing, site optimization, customer satisfaction, and on-line campaign optimization.
  • Modeling and integration of new data sources, i.e. weblogs Webtrends .
  • Partner closely with multiple stakeholders including Product, Usability, Content, Design, Demand Generation, and eCommerce teams to establish shared analysis goals and deliver insights into customer behavior leading to online performance improvement
  • Conduct analytical presentations for different audiences from marketers to senior executives
  • Create consistent standards, work streams, and documentation for different analytical processes.
  • Own and manage digital analytical toolset for the organization including implementation, relationship ownership, governance, and training of power users.
  • Create a comprehensive IA and master site navigation flowchart for all legacy/pre-migration, and post-migration and GIG Websites and portals.
  • Create wireframes and page templates including CSS code for the GIG's new look-and-feel', including utilizing .jsp and Java applet-based code.
  • Front-end QA Manager.
  • Manage relationships and licensing with analytics, and software service providers.
  • Manage applications, services, and seat licenses, for 3rd-party service provider analytics tools and services, and software relationships.
  • Liaise between numerous CRM Online Sales Team Managers and their counterpart Web, Tech Managers, and Web Producers.
  • Brief senior executives on the status of all project deliverables.
  • Evaluate and recommend Web development and Web analytics tools and services.
  • Mentor and Tutor Web Team Members.
  • Manage, assist, and then eventually take over the roles from the Web developers and Web producers, regarding the day-to-day site maintenance and development, as the company downsized and laid off workers during the six-month's before bankruptcy.

WEBTRENDS PROFESSIONAL SERVICES ENGINEER

Confidential

  • Implement Webtrends applications and services for clients' Websites, across enterprise Web servers and domains. Help clients create templates, filters, report views, profiles, and set up report schedules and archive locations
  • Work with clients to implement split A/B testing, including testing of call to action's i.e., the button's wording, size, color and placement, headline or product description, form's length and types of fields, layout and style of website, product pricing and promotional offers, images on landing and product pages, and amount of text on the page short vs. long .
  • Assist with KPI Definition and delivery of Web Analytics dashboards for different groups of stakeholders. Create and schedule profiles and necessary reports into the reporting interface.
  • Train in-house marketers in how to create, manage, run, and analyze various scheduled and ad-hoc reports. Cross-channel audience analysis and audience segmentation.
  • Upgrade legacy Webtrends installations, and integrated any additional data-webhouse modules. Manage testing and troubleshot issues during implementations, migrations, and upgrades.
  • Host on-site Webtrends product training for Webmasters and designated Web Analytics Managers.

INTERNET WEBMASTER

Confidential

Manage, secure, and maintain the US Office Products Microsoft IIS Internet Server. Identify, track, and resolve project issues.

Web server administrator, Web developer/programmer, content editor, GUI and IA engineer, publisher, software integration evaluator, liaison to non-technical sales teams, site administrator, and graphic artist .

Manage relationships and licensing with analytical, service, and software providers.

Manage the testing and production Web servers, and implement timely migrations from one to the other. Create a comprehensive IA and master site navigation flowchart

Brief senior executives on the status of all project deliverables.

Evaluate and recommend Web development tools and services. Manage server and seat licensing.

INTRANET WEBMASTER

Confidential

  • Install, configure, administer, secure, and maintain the HMSHost Intranet Server IIS . Design, maintain, develop, and deploy the Intranet Website.
  • Web server and Intranet Administrator, Web Developer/Programmer, Content Editor, GUI and IA Engineer, Publisher, Software Integration Evaluator, Liaison to non-technical sales teams, Site Administrator, CRM, Trainer, and Graphic Artist .
  • Prepare technical proposals, initiated new directives for hardware and software systems, and provided vendor/subcontractor coordination and support for third-party projects.
  • Post all corporate and departmental documentation and communication, deploy and manage all internal web-based training, gather/analyze all related Web Analytics usage statistics, and include in a monthly executive report/scorecard.
  • Enforce project governance and comply with project delivery controls and responsibility. Determine structure of project teams, identify resources required, and staff appropriately. Create and maintain project schedules.
  • Identify, track, and resolve project issues.
  • Communicate project status through written reports.
  • Manage and control the creation, use, and retention of all project artifacts. Manage cross-functional project teams.
  • First MCSE hired to work in HMSC's IT Department.

CITY TICKET OFFICE MANAGER/SABRE RESERVATIONIST

Confidential

  • Manage the American Airline's Bethesda City Ticket Office CTO .
  • Troubleshoot international and domestic ticketing issues for walk-in customers. Prepare airline reservations.
  • Day-to-day back office duties, including banking, paperwork, opening and closing of the CTO.
  • Work closely with AA's Tariff department in Dallas HQ to create custom tickets and special travel arrangements. Manage part-time and full time agents 6-days a week Mon-Sat .
  • Perform customer service and troubleshooting issues, as required.

TECHNICAL SKILLS

  • Operating System: Windows 95 Windows 7 Apple OSX
  • Software: Interwoven Hyperion TeamBuilder, and TeamSite MS Office 2003/2007/2010, Visio, Project, SharePoint, and InfoPath Oracle OpenOffice Webtrends Coremetrics Google Analytics, and Google Website Optimizer Adobe InSight, Dreamweaver, ColdFusion Studio, Homesite, Fireworks, Freehand, Acrobat, GoLive, PhotoShop, InDesign, ImageReady, Illustrator, PageMaker, Collaborate Oracle Reports, Forms Builder, Certificates ACT Apple Bento/FileMaker Vignette Hyperion Siebel CRM Keynote Google Website Optimizer Urchin
  • Programming: HTML DHTML CSS CFML ASP JavaScript VBScript Perl CGI JAVA JSP JAVA Beans EJB XML XSL SQL PL/SQL SQL PLUS SABRE
  • Database: Oracle SQL MS Access Including server administration, reports, management, optimization, tuning, and UML/relational schema design
  • Technologies and Disciplines: Various degrees of proficiency with Akamai Cloud Computing limited exposure IIS Load Balancing SNMP SQL Server Oracle Server VMware limited exposure SharePoint limited exposure InfoPath limited exposure Altiris Replication

PROFESSIONAL ORGANIZATION MEMBERSHIPS

  • Web Analytics Association WAA
  • Women in Technology International WITI Association for Computing Machinery ACM
  • Association of Internet Technology Professionals AITP CompTIA - ITPRO
  • Institute of Electrical and Electronics Engineers IEEE Women in Computing WIC National Association of Professional Women NAPW
  • Project Management Institute PMI
  • Note: I have several years of Financial Services experience Life Insurance, Long Term Care, and Fixed Annuity Sales with New York Life and Mass Mutual, in addition to my Web/IT career. I will be glad to provide details upon request. I am currently licensed in MD, SC, DC, and VA.

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