Digital Marketing Specialist Resume Columbia, SC - Hire IT People

PROFILE:

Technical Data Analyst with over 10 years experience designing reports and creating marketing assets.

KEY AREAS OF COMPETENCY INCLUDE:

Python

SQL

Tableau

V Lookups

Pivot Tables

Google Analytics

Excel

Financial Modeling

PowerPoint

PROFESSIONAL EXPERIENCE:

Confidential, Columbia, SC

Digital Marketing Specialist

Responsibilities:

Wrote SQL queries to pull data for financial reports
Utilized PivotTables, Vlookups, and complex excel formulas for financial reports
Provided both ad hoc and scheduled reporting on a timely basis
Build models in Excel to measure and forecast utilization trends
Delivered ROI reporting for web and e - marketing initiatives on timely basis
Used Clickstream analysis software to report on web advertising activity
Ran queries to build lists for email marketing
Used email marketing management software to provide reporting on email marketing campaigns
Redesigned reports for email marketing, web casts, and other e-commerce activities to reflect more aesthetic and easier to read format than previously designed
Provide decision support and recommendations based on analysis

Confidential, Columbia, SC

Sr. Financial Report Writer

Responsibilities:

Built websites using Dreamweaver, HTML, CSS and ASP classic
Used SEO tools and strategies to insure visibility in search engines
Used Query Tools to segment lists for Marketing Campaigns
Created online databases for dynamic websites
Utilized Adwords to target custom audiences for Display Campaigns
Utilized Adwords Keyword Planner to identify keywords for a Search Campaign
Utilized Facebook Ads manager to target audiences for social advertising campaigns
Created Compelling graphics for both print and web applications
Utilized Google Analytics to run reports

Confidential, St. Petersburg, FL

Analyst

Responsibilities:

Review collateral documents and chain of title in order to facilitate mortgage assignments between investors
Research County Websites for Mortgage and Title Data
Maintain Data for a Purchase Order system
Utilized Automated Accounting Software for maintaining Accounts Payable and Accounts Receivable transactions