SUMMARY

• Geoff Hoffman is an inventor, solutions architect and web application developer with nearly 25 years of experience in information architecture, business application modeling, software systems design, database application programming, graphic design and multimedia production for Fortune 500 corporations, small - to medium-sized companies and non-profit organizations.
• During his career spanning multimedia and online advertising, ecommerce and internet marketing, Geoff has contributed to three patents as a serial inventor, entrepreneur, multimedia artist, and technology evangelist.
• He has spent the last several years helping clients evaluate and migrate to scalable cloud deployment platforms.
• He is also an avid creative producer and artist with vast experience in audio/visual production.

TECHNICAL SKILLS

• Software Solutions Architect: Program and manage the development of custom complex distributed software applications ranging from e-commerce platforms and content management systems, to CRM using workflow automation systems to support rapid development cycles
• Programmer: Expert level in web scripting and markup languages such as Object-Oriented PHP 5 (Laravel, Kohana, CodeIgniter, Zend Framework), JavaScript, jQuery, XHTML, CSS, MySQL, AJAX
• System Administrator: LAMP (Linux, Apache, MySQL, PHP) administrator. Install and configure Linux based, Macintosh OSX-based and Intel-based web server platforms. Subversion/Git repository configuration management and best practices, Contributor to PHP NetBeans Community
• Motion Graphic Designer: Create stunning visuals in the latest Adobe Creative Suite including Photoshop CS4 (Trainer level) AfterEffects, Illustrator, InDesign, Dreamweaver & Flash ActionScript for rapid development of targeted online marketing solutions. Also use FinalCut Pro HD and AfterEffects for DVD Authoring, and Autodesk 3DStudio Max for 3-D web graphics & animations
• Multimedia Developer: 10+ Years of cross-platform CD-ROM/DVD programming and interface design experience using Adobe Creative Suite, also created Digital Signage, Museum Kiosks, CD/DVD Electronic Brochures, Mailers & Rich Media Internet Applications
• Inventor: Co-inventor/Contributor to Three U.S. Patents. Interactive SMS System (See Jawa), Safe Online Social Network for Students, Teachers (See Confidential .com.) Proprietary Networked Digital Signage System (See Confidential .)

PROFESSIONAL EXPERIENCE

Confidential, Scottsdale, AZ

Responsibilities:

• Solutions Architect, Senior PHP Engineer, Cloud Software Developer
• Automated systems deployment, database administrator
• Multiple integrated web service stacks including LAMP, Nginx, Node, Composer, Docker, Vagrant
• Troubleshoot interoperability issues and plan future scaling within AWS and other cloud providers

Confidential,Tempe, AZ

Responsibilities:

• Solutions Architect, Senior PHP Engineer, Software Development Team Lead
• Amazon Web Services cloud deployment architect, Linux (CentOS, Debian) system administrator, MySQL DBA, Subversion administrator
• PCI certified e-commerce application developer & integrator
• Business systems developer & Google Analytics integration analyst & trainer

Confidential, Tempe, AZ

Responsibilities:

• Solutions Architect, Senior PHP Engineer, Software Development Team Lead
• Manage a team of designers and developers with innovative software design and development solutions
• Internal IT consultant for internal and external platform architectures and projects, sales liason
• Subversion/Git/SCM administrator, MySQL admin, MongoDB admin, Redis admin
• Cloud development/deployment strategist fluent with Amazon Web Services
• Develop and implement semi-automated agile workflows (SCRUM/Kanban)
• Clients include NPR, US Cellular, Merck, Iron Mountain

Confidential, Scottsdale, AZ

Responsibilities:

• Contributor to U.S. Patent #8,452,765 System and Method of Controlling Interactive Communication Services By Responding To User Query With Relevant Information from Content Specific Database
• Solutions Architect, Senior PHP Engineer, Software Development Team Lead
• Responsible for online products and their campaigns with integrated marketing and tracking solutions
• Contributor to patent-pending Interactive SMS Messaging platform

Confidential, Tempe, AZ

Responsibilities:

• Create and execute strategic online business plans for company, parent company and clients while overseeing all interactive development projects and campaigns
• Act as lead system architect and senior software developer of custom SEO-friendly content management system; develop this offering as a viable product and business model
• Manage online marketing campaigns consisting of rich-media placement on advertising networks, ad banner creative and performance monitoring
• Perform system administration for multiple dedicated Linux (CentOS) servers
• Build sales through financial planning, forecasting, business development and application design
• Oversee and perform online research, key-phrase analysis, on-site and off-site Search Engine Optimization
• Set up and monitor pay-per-click campaigns including Google AdWords, Yahoo Search Marketing, MSN/LiveSearch
• Web clients include Natrol, Libidinol, Stein Medical Institute, DVS Korea, Palm Beach Historical Society, Harvey E. Oyer III, Michelle Suskauer Law Firm, Sunset Foods, Art+Science Salons, Karen Lynn Associates, California Glow, Luxury Health Sciences, Magical Publishing, Utila Beach and many more

Confidential, Fountain Hills, AZ

Responsibilities:

• Recognized as a Co-Inventor of patent-pending Safe Online Social Networking Systems
• Worked directly with the company founders to develop Confidential .com business model and then manage the development of the invented software platform to achieve milestones and goals within projected timeline and allocated budgetary constraints
• Discovered, interviewed, contracted, hired and managed a team of telecommuting developers in the USA, UK, Grand Canary Island (Spain) and Indonesia
• Developed custom, modular, multi-user content management system enabling school districts, administrators, teachers, students and their parents to collect, enjoy and safely share multimedia content, send each other messages and collaborate on projects related to their school curriculum
• Architected and worked with the development team to integrate modular, custom collaboration software into the Confidential Web 2.0 application, including document management conversion and sharing, online multimedia galleries, wikis, blogs, calendars, chat rooms and other unique mini-applications specifically for the market

Confidential, Tempe, AZ

Responsibilities:

• Create and manage an advertising production studio for a full-service print media agency with an ROI-driven, direct-response focus and national magazine advertisers as clientèle
• Serve as lead information architect, software engineer, and multimedia systems programmer for the development of web-based workflow automation tools and distributed, proprietary agency software including CRM and Content Management systems.
• Act as creative director and lead project manager for in-house creative production studio, developing and enforcing policies which help to ensure 100% accuracy of published materials (ad trafficking app)
• Direct a team of designers and developers in the creation, testing and documentation of proprietary

  distributed web applications for both internal use and agency clients as well

• Work with the CEO, COO and Director of Sales to synthesize creative advertising solutions, create business

  pitches for client bids, and recommend appropriate cross-media marketing strategies that solve the challenges of a wide variety of direct-to-consumer household products and services

• Clients included Little Giant Ladder, Invisalign braces, Bell & Ross Watches, Sinol Nasal Spray

Confidential

Senior Web Developer & Graphic Designer

Responsibilities:

• Created an in-house website development department, trained salespeople on new web products and services, and contributed to increased revenues of 20% over 2 years
• Created extranet and intranet applications for client print ad approvals, workflow automation systems involving dynamic print advertising pasteup and document assembly, and other efficiency programs, enabling a cost savings of 15% over 2 years
• Designed and programmed then-versions of prominent websites and online applications including The East Valley Tribune, AZ Value Clipper, Rosie On The House, Massage Envy, Legacy Custom Building & Remodeling, 2nd Avenue Design Alltel Ice Den, and Harkins Theaters

Research & Development Manager

Confidential, Chicago, IL

Responsibilities:

• Serve as lead information architect, software engineer, and multimedia systems programmer for the development of retail digital information display systems (networked dynamic signage) with integrated database technologies and applications
• Manage and assist Research and Development Department in evaluating proprietary and off-the-shelf display technologies and hardware configurations that meet the technological, marketing and financial needs of Confidential clients
• Direct teams of content production designers, animators and programmers in the development and documentation of proprietary workflow processes, production techniques, and programs
• Synthesize custom, new media designs, algorithms, and programmatical solutions to in-store retail messaging communication needs of clients including McDonald's Corp., Sears, Pepsi, Frito-Lay, United Airlines, United States Postal Service, Harris Bank, Jim Beam, Renault, and Lincoln Mercury

Confidential, Chicago, IL

Responsibilities:

• Contributor to U.S. Patent #6038545, Systems, methods and computer program products for generating digital multimedia store displays and menu boards. Worked directly with all of the patent holders.
• Developed and lead a team of engineers and 3-D animators in the production of custom in-store digital promotional content and playback systems. Messaging included brand awareness, information about sales and promotions, news and current events
• Developed project descriptions, budgets and timelines for new business and client development
• Evaluated, documented and presented emerging software and hardware trends in retail communication.

Interactive Media Creative Director

Chicago, IL

Responsibilities:

• Assisted a group of C-level Frankel employees in identifying the need to spin off a subsidiary company, Confidential, to handle the emerging market need for retail-based point-of-purchase communication systems
• Designed and programmed animated, database-driven multimedia kiosk and digital signage applications which displayed advanced client in-store promotional messaging
• Assisted new business team by developing interactive sales presentations and product demonstrations tailored specifically to the needs of each potential new client
• Worked with agency account and creative teams to develop dynamic signage solutions to meet marketing objectives and integrate with print, TV and radio promotions for clients such as McDonald's Corp., United States Postal Service, United Airlines, Target, and Duty Free Shops
• Assisted with the installation and configuration of digital displays and content into client store locations including consulting, site surveys, installation plans, and coordination with vendors.

Executive Vice President/ Chief Operations Officer

Confidential, Chicago, IL

Responsibilities:

• Founded FunkLab, a multimedia production studio in downtown Chicago, at the forefront of the internet and digital technology revolution.
• Designed interactive CD-ROMs, videos, business presentations, and animations for clients such as Apple Computer, Motorola, AVID Technology, Kraft General Foods, Segura Confidential ., Thirst, SRAM Corp., DDB, and Euro RSCG Tatham Partners, Edelman Public Relations Worldwide
• Designed and produced camera-ready artwork for sell sheets, posters, logos, type designs, key-lines and packaging for VHS videos distributed by Manga Entertainment (a division of Polygram Home Video), as well as a wide variety of printed collateral for Chicago businesses.
• Acted as Account Manager by maintaining client relationships, developing project proposals, invoices, budgets and timelines

VSA Partners - Production Artist

Confidential, Chicago, IL

Responsibilities:

• Assisted partners in creation of camera-ready art for annual reports, book design, typographic layouts, and other print collateral including brochures, sell sheets, ads, and business presentations
• Worked as multimedia designer and production consultant on a freelance basis to produce interactive CD-ROMs for several VSA clients including Chicago Board of Trade and Harley Davidson

Confidential, Chicago, IL

Responsibilities:

• Retouched logos, key-lined type, and performed other desktop publishing tasks per Art Director specifications in the creation of national-level magazine and newspaper advertisements
• Assisted Creative Directors in the creation of typographic and design layouts for the production of

  camera-ready art

• Worked with tight timelines and strict guidelines in order to complete projects for clients such as

  Oldsmobile, Philip Morris, Nintendo, United Airlines, Shedd Aquarium