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Digital Marketing Strategist Resume

TECHNICAL SKILLS

Email Marketing: MailChimp, GovDelivery

SMS Marketing: EZTexting

Social Media: Facebook Ads, Sprout Social, Twitter Analytics, Facebook Ads (designing and optimizing campaigns, audience research, analytics, reporting)

Market Research/SEO: SEMrush, Google Search Console, Microsoft Office Suite

PROFESSIONAL EXPERIENCE

Confidential

Digital Marketing Strategist

Responsibilities:

  • Commissioned to manage digital advertising efforts for the Social Security Administration’s Ticket to Work program. Includes management of vendor.
  • Charged with increasing calls to the Call Center by 8% using digital advertising, which includes Google ad campaigns, SMS marketing, and Facebook & Instagram ads.
  • Results: Calls to our call center increased by 15% due to Google call ads
  • Cost - per-call decreased 81%
  • Facebook weekly reach increased by 1,282%
  • Weekly engagement increased by 810%
  • Weekly Facebook traffic to our main website increased by 326%
  • Manage the project’s Google Analytics accounts and educate executive team on website trends and patterns
  • Oversee email marketing analytics and educate executives on trends
  • Provide training and write strategic reports for executives on how to best optimize digital advertising campaigns to drive marketing ROI.
  • Instruct executive team on trends and recommendations for our Facebook ad campaign, Google ad campaign, website traffic and email marketing campaign

Confidential

Digital Marketing Specialist

Responsibilities:

  • Managed and developed Google ad campaigns for the company’s clients
  • Managed Google Analytics accounts for various clients and developed weekly and monthly performance reports
  • Wrote reports to communicate Facebook and Google ad performance metrics to management
  • Developed client Facebook campaign strategy

Confidential

Digital Marketing Specialist/Copywriter

Responsibilities:

  • Led 5-person team that created content taxonomy for site search tool
  • Developed content strategies for site re-launch and product microsites
  • Conducted Google keyword research for Google ad campaigns
  • Generated all digital ad campaign trackers and tracked campaign performance to ensure that strategic campaign objectives were met
  • Conceptualized and wrote copy for digital and print channels (email, microsites, credit union branch screens, ATMs, account login ads, Facebook, twitter, internal + external banner ads, landing pages, direct mail, table tops, take ones, posters, billboards, DC Metro posters, flyers, newspapers, Army/Navy Game brochure, Nats Stadium billboard)

Confidential

Digital Content Specialist

Responsibilities:

  • Managed the group’s social media properties
  • Developed new online goals to align with group’s mission
  • Developed weekly email digest of notable climate change research
  • Developed copy for the Global EESE website
  • Developed guidelines for posting content on website

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