PROFESSIONAL EXPERIENCE:

Marketing Specialist

Confidential

Responsibilities:

• Ownership and implementation of Confidential overall marketing and brand strategy.
• Collaborate with various internal stakeholders - Sales, Product, Solutions Architecture, as well as external stakeholders - Partners, Resellers, VARS to create effective collateral and go-to-market strategies.
• Development of all digital marketing initiatives: website, SEO, social media, email, Google AdWords, and video.
• Analyze and report on marketing campaigns: website traffic, SEO, email, A/B tests, social media
• Track, measure and identify trends, insights and key areas for optimization and ROI tracking for marketing activities in Salesforce, Pardot and Google Analytics.
• Coordinate trade show marketing, logistics, lead management and marketing representation at show site.

Marketing Communications Manager

Confidential

Responsibilities:

• Directed the creative team on all marketing, advertising, photography, digital and video related marketing communications for the US
• Used design thinking to launch creative campaigns across the global brand
• Lead campaigns for product launches including messaging, medias and budgeting, including negotiation of annual digital and print media buy with 15+ medical associations and publications
• Managed a Graphic Designer, Web Designer, Videographer and Tradeshow Specialist with increasing deliverable output by 25% YOY
• Conceptualized photo and video shoots for product launches and campaigns
• Developed theme and messaging, as well as assisting in event coordination, for the 2019 Confidential National Sales Meeting, which led to a 25% increase in sales YOY

Senior Graphic Designer

Confidential

Responsibilities:

• Lead creative brand on all marketing materials, print and digital advertising for 100+ medical devices in the Confidential product portfolio
• Implemented a project management system and campaign request process
• Managed content all webpages on company website AmbuUSA
• Initiated and tracked email campaigns for product launches and content hubs
• Collaborated with a global team to ensure effective materials were produced with the specific messaging and presentation needs of the US market
• Combined print, photo and video resources to save Confidential 20% YOY

Creative Director | Confidential

Responsibilities:

• Developed and coordinated advertising, photography, digital and video related marketing for BSMG, an in - house advertising agency for 30+ properties
• Directed the development of creative for a variety of select clients, such as restaurants, healthcare, automotive, banking, real estate, contracting and business development
• Lead the conceptual process from multiple initial concepts to a design solution
• Managed and directed a team of eight graphic, digital and video designers
• Constructed positive culture of unity, teamwork and professional development
• Conducted creative strategy meetings to stay informed of current initiatives and objectives and provide guidance

Senior Graphic Designer

Confidential

Responsibilities:

• Developed and built brand consistency and professionalism
• Implemented a complete re-branding of the company’s website, datasheets and trade show designs to convey an overall consistent image
• Collaborated with product managers to convey the message that Tenable was the most-trusted and most-valued security monitoring software in the industry

Senior Graphic Designer

Confidential

Responsibilities:

• Ensured our creative brand was consistent across print, digital and trade show graphics, consulting product specialists on campaign messaging for desired audiences
• Developed, designed and implemented campaigns from inception through to finished product for B2B and B2C
• Produced a 38-page trade publication with 40,000 bi-monthly circulation to promote TESSCO as a thought-leader in the wireless industry

Marketing and Creative Manager

Confidential

Responsibilities:

• Implemented monthly media budgets of 100K+ consisting of print, radio, television and digital advertising and negotiated annual media contracts
• Developed all creative messages for print, television, radio and Internet ads
• Analyzed marketing activities and recommended ways to improve on investment
• Monitored competitor advertising and performance within the market
• Supervised and managed an advertising assistant

TECHNICAL SKILLS:

• Proficient Adobe Creative Suite - InDesign, Illustrator, Photoshop, Sketch and Acrobat Pro
• Experience with CMS and email softwares- Umbraco, DynamicWeb, Wordpress, Shopify, Squarespace, ConstantContact, Hubspot, MailChimp, WIX, HTML, CSS and BannerSnack
• Excel at campaign tracking and execution in Pardot for Salesforce
• Microsoft Office 360 - Excel, Word, Power Point, and SharePoint
• Project management tools - Office 365, Microsoft Teams, Asana, Basecamp, Slack, Smart Sheet and Work Front
• Campaign coordination the across print, digital, video and social media
• Energetic, self-starter with a strong work ethic and a track record of success
• Expert attention to detail and orientation towards accountability
• Effective verbal, written and customer service communication skills
• Enjoy working in a fast-paced environment
• Progressive project management skills and a strong working portfolio
• Superior leadership and collaboration skills within a large team of creative professionals
• Excellent organization and time management skills
• Technology savvy, ability to acquire and apply technical skills rapidly
• Maintain knowledge of creative marketing trends and best practices
• Ability to work well under pressure and time constraints across multiple projects
• Excellent communication and persuasion skills