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Digital Content Manager Resume

Atlanta, GA

SUMMARY

  • With more than eight years in web content and social media, I have developed a strong understanding of content creation and digital marketing.
  • I have a proven track record of achieving business goals while keeping both user experience and audience engagement in mind.

TECHNICAL SKILLS

  • Copywriting search engine optimization (SEO) social media marketing (Facebook Business Manager) digital advertising (DoubleClick DART
  • Google AdWords
  • Mixpo
  • CMS (Adobe CQ
  • Drupal
  • Lakana
  • Percussion
  • SharePoint
  • WordPress proprietary content management systems social media engagement Crowdtangle
  • Shareablee
  • Share Rocket web analytics reporting (Adobe Omniture SiteCatalyst
  • Google Analytics coding
  • HTML
  • JavaScript
  • CSS
  • PHP
  • Adobe Creative Suite
  • Microsoft Office Suite
  • Avid
  • Final Cut Pro

PROFESSIONAL EXPERIENCE

Confidential, Atlanta, Ga

Digital Content Manager

Responsibilities:

  • Brought station from #3 to #1 in the DMA in both fans and social media engagement, primarily through the use social media content marketing
  • Develop, produce and distribute content for mobile, web and social
  • Deliver branded content for advertising sponsors on web/social and track campaign results; create and deliver ad creatives for outside media buys
  • Coach on - air talent and digital news team by sharing best practices and strategies across Facebook, Twitter, Instagram, YouTube, Snapchat and emerging platforms

Confidential, Atlanta, Ga

Sales Communications Lead

Responsibilities:

  • Lead the video strategy initiative; provided content for digital initiatives adhering to online brand, voice and legal messaging guidelines
  • Partnered with social media and PR teams to align strategies and publish content across social media channels and website
  • Worked with business partners, clients, internal and external testing teams, developers, vendors, and other stakeholders to manage content life cycle

Confidential, Atlanta, Ga

Copywriter

Responsibilities:

  • Copywriting/copyediting product descriptions for Homedepot.com
  • Worked with product managers to establish brand voice and tone
  • Established copywriting best practices with the Digital Content Team

Confidential, Atlanta, Ga

Digital Communications Specialist

Responsibilities:

  • Supported global communications creating custom content for employee intranet, company website and newsletters; tracked engagement and created reports
  • Integral in the upgrade of SharePoint 2010 to SharePoint 2013—researched capabilities, wrote requirements, user experience (UX) design, wireframes
  • Monitored social media channels including Facebook, Twitter, and YouTube

Confidential, Atlanta, Ga

Associate Web Editor

Responsibilities:

  • Delivered multi-million dollar branded content campaigns from full lifecycle while collaborating across multiple departments
  • Managed contractors during full site content migration
  • Social media content marketing, audience growth and engagement

Confidential

Web Editor

Responsibilities:

  • Achieved an estimated 400% ROI on blog platform through content strategy with the use of SEO, inline links, original content, and website analytics
  • Social media marketing, public relations, customer service liaison, and inbound sales lead generation via Facebook, Twitter, and YouTube
  • Responsible for content strategy for print and digital; provided additional graphic and web design

Confidential

Web Content Producer

Responsibilities:

  • Created and managed content and audiences across website, blog, online community and social media (Facebook, Twitter, YouTube, Myspace)
  • Produced video and audio content for web and social
  • Provided event photography (video), graphic design and photo editing

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