Digital Content Manager Resume Atlanta, Ga - Hire IT People

SUMMARY

With more than eight years in web content and social media, I have developed a strong understanding of content creation and digital marketing.
I have a proven track record of achieving business goals while keeping both user experience and audience engagement in mind.

TECHNICAL SKILLS

Copywriting search engine optimization (SEO) social media marketing (Facebook Business Manager) digital advertising (DoubleClick DART
Google AdWords
Mixpo
CMS (Adobe CQ
Drupal
Lakana
Percussion
SharePoint
WordPress proprietary content management systems social media engagement Crowdtangle
Shareablee
Share Rocket web analytics reporting (Adobe Omniture SiteCatalyst
Google Analytics coding
HTML
JavaScript
CSS
PHP
Adobe Creative Suite
Microsoft Office Suite
Avid
Final Cut Pro

PROFESSIONAL EXPERIENCE

Confidential, Atlanta, Ga

Digital Content Manager

Responsibilities:

Brought station from #3 to #1 in the DMA in both fans and social media engagement, primarily through the use social media content marketing
Develop, produce and distribute content for mobile, web and social
Deliver branded content for advertising sponsors on web/social and track campaign results; create and deliver ad creatives for outside media buys
Coach on - air talent and digital news team by sharing best practices and strategies across Facebook, Twitter, Instagram, YouTube, Snapchat and emerging platforms

Confidential, Atlanta, Ga

Sales Communications Lead

Responsibilities:

Lead the video strategy initiative; provided content for digital initiatives adhering to online brand, voice and legal messaging guidelines
Partnered with social media and PR teams to align strategies and publish content across social media channels and website
Worked with business partners, clients, internal and external testing teams, developers, vendors, and other stakeholders to manage content life cycle

Confidential, Atlanta, Ga

Copywriter

Responsibilities:

Confidential, Atlanta, Ga

Digital Communications Specialist

Responsibilities:

Supported global communications creating custom content for employee intranet, company website and newsletters; tracked engagement and created reports
Integral in the upgrade of SharePoint 2010 to SharePoint 2013—researched capabilities, wrote requirements, user experience (UX) design, wireframes
Monitored social media channels including Facebook, Twitter, and YouTube

Confidential, Atlanta, Ga

Associate Web Editor

Responsibilities:

Delivered multi-million dollar branded content campaigns from full lifecycle while collaborating across multiple departments
Managed contractors during full site content migration
Social media content marketing, audience growth and engagement

Confidential

Web Editor

Responsibilities:

Achieved an estimated 400% ROI on blog platform through content strategy with the use of SEO, inline links, original content, and website analytics
Social media marketing, public relations, customer service liaison, and inbound sales lead generation via Facebook, Twitter, and YouTube
Responsible for content strategy for print and digital; provided additional graphic and web design

Confidential

Web Content Producer

Responsibilities:

Created and managed content and audiences across website, blog, online community and social media (Facebook, Twitter, YouTube, Myspace)
Produced video and audio content for web and social
Provided event photography (video), graphic design and photo editing