SUMMARY

• 10 years of experience in providing end - end ownership, thought leadership, driving initiatives, implementing wide range of digital solutions/eco-systems impacting various business functions including sales, marketing, service, compliance, supply chain.
• Specialized experience wif CRM and Marketing strategy to align wif CMO/CIO/CTO vision.
• 10 years of experience in wide range of cloud platforms, SAAS including Web, Mobile, MAP, ESP, CRM, CPQ and SDLC
• Deep Understanding of technology and trends in teh Customer Journey including Sales Enablement, Multichannel Marketing, Data Analytics, Content Management, AD Tech
• Since 2010 created several eco systems wifin Sales and Marketing Operations including tactical and strategic management of campaign operations, sales enablement, audience management.
• Proven experience wif strategy on how to find teh right mix of martech+tactics+channels to drive demand generation and fuel growth marketing for both B2B and B2C
• Last 3 years notable highlights - Program management and end-end implementation of 2 Marketing Automation Platforms (Exact Target, Marketo), 2 CRMs (Microsoft and Salesforce)
• 8 years of experience in CRM platforms - Salesforce.com and Microsoft Dynamics
• Demonstrated experience in lead life cycle management, funnel strategies, lead scoring, nurturing, demand generation, Customer Journey and other modern marketing concepts
• 5 years of experience in teh leading top tier ESP, MAP including Marketo, Eloqua, Exact Target

PROFESSIONAL EXPERIENCE:

Senior Program Manager

Confidential - Seattle, WA

Responsibilities:

• Innovate, drive and manage B2C Digital consumer solution management dat reach millions of new customers all over teh world, providing them wif a world class shopping experience.
• Work closely wif teh business objectives to define teh expansion strategy and figure out innovative solutions to help this thriving business continue to its exponential growth
• Own and drive end to end initiatives of teh digital programs, including working wif various cross functional stake holders including Business, Marketing, Technology, CX and Analytics

Senior Project Manager

Confidential - Bellevue, WA

Responsibilities:

• Deep involvement in teh operations around Digital Marketing, Sales Enablement, Campaign Execution, Customer Behaviour Analytics and Customer Journey
• Mange teh change management awareness to teh sales and marketing teams
• Manage Concurmarketing cloud infrastructure new and existing improvement projects
• Stay abreast of new technologies, trends, approaches and strategies
• Evaluate, select and manage vendors dat contribute to sales and marketing ecosystem

Senior Consultant

Confidential, Redmond, WA

Responsibilities:

• Direct teh evolution of teh program through continuous risk and optimization assessments
• Oversee teams executing work on behalf of teh program to ensure successful completion of deliverables
• Trusted advisor of teh new technologies, trends, approaches
• Ensure statements of work properly alignSalesforce Marketing Cloud (Exact Target) products and services wif teh client's business and technology needs
• Manage teh client services team including Project Manager(s), Campaign Manager and campaign production staff
• Coordinate and manage sub-contract resources as needed in teh role

Digital Marketing and Business Innovation, Consulting Lead

Confidential - Dallas, Texas

Responsibilities:

• As a core member of TCS-Dynamics Enterprise solutions team, provide leadership, strategy in business process consulting, reporting to Global Head of CRM Practice
• Facilitate development of Brand (TCS-Dynamics) by demonstrating thought-leadership
• Process consulting wif an aim of achieving dramatic improvement in performance measures of cost, quality, service & speed
• Conceptualize and design a business solutions dat leverages product and industry noledge
• Coach and mentor teh offshore consultant team on competency development
• Manage workshops, interviews wif business users and process owners to understand business strategy and challenges
• Advice customers on business process improvement, redesigning business processes to better support client’ mission, operational & analytical reporting, dashboards wif KPI(s) for tracking and measuring business & process performance
• Participate in practice expansion efforts
• Worked in pre-sales, RFP response and lead teh efforts wif presentations to secure a large win for World Bank CRM/CX initiative.
• Acted as teh key point of contact for World Bank wif CRM project and program management driving teh progress leading both onsite and offshore teams.

Digital Solution Manager

Confidential, Salisbury, MD

Responsibilities:

• Responsible for solution management in Web, CRM & Marketing Automation to fuel growth marketing and new customer acquisition. Trusted technical solution advisor for CXO in strategic and tactical levels for managing teh Digital eco-system
• Managed and architected Dynamics CRM, Marketo Implementation.
• Design and continual innovation of Microsoft centric web application development
• Created annual technology road maps and worked in both strategic and tactical levels
• Liaison between C-level leaders and various business units to drive, execute strategic goals
• Present Web, CRM, Martech program and issues status to CXO and other key stakeholders on a regular basis
• Manage 3rd party vendors (US and Global Teams) as part of teh delivery of solutions
• Web Operations management included managing CMS (Content Management), Google Analytics
• Marketing Operations management including Marketing Automation Platforms (Marketo), Email Campaign Operations, Audience Management, Sourcing Lead Lists, Inbound Marketing, Event Marketing (WebEx) Landing Pages, CMS, Content Strategies, CTA, Survey Monkey
• Assisted in Martech strategy wif key stakeholders to ensure campaigns are integrated across digital channels and align wif teh established CMO strategy.
• Owner of weekly/monthly email channel reporting, present program/campaign updates and results to CXO audiences
• Sales Operations management included CRM, Monthly Sales Analytics and performance score cards

Software Developer

Confidential, Salisbury, Maryland

Responsibilities:

• Worked in a software product development TEAM reporting to CTO
• Programmed in VB.NET,ASP.NET, SQLSERVER
• Participated in teh design, development, and testing, of web and windows applications using Microsoft, GPRS, GSM, ESRI GIS Mapping Technologies.