SUMMARY

• Led development and launch of new responsive university website. Increased
• Consistently improved number of completed and submitted applications over the past 3 years (16% in 2015 - 16 alone).
• Improved lead acquisition and conversion rates with A/B testing, SEO, content development and marketing, lead nurturing.
• Led first in-house Email Marketing efforts: more than 8 million emails, 150 campaigns to one targeted, personalized, segmented list (purchased and organic).
• Tripled ROI on PPC Campaigns using long-tail keywords, keyword research, targeting competitors.
• Improved Search Engine Ranking (SERP), attended Google Bootcamps; Certified Google Analytics rock star, data junkie.
• Trained, managed and supported 70+ Web Ambassadors: distributed authorship platform taught editing, best practices for SEO, UX and accessibility, official style guide.
• Developed and evangelized official University Communications Style Guide and official Brand Guidelines.
• Constantly innovating with latest web technologies including new CRM (SalesForce, Hobson s), responsive and mobile-first emails, A/B testing, marketing automation, SEO, e-commerce.
• Always bring a positive attitude, sense of humor and great work ethic

TECHNICAL SKILLS

• HTML, CSS, XML, ColdFusion, PHP, Javascript, some Python
• Marketing Automation & CRM (HubSpot, Marketo, Hobson’s Radius
• Hootsuite) Site Governance, Quality Assurance, Accessibility
• Analytics: SiteImprove, GA, GTM. Data Analysis and Data Visualization
• Excel, Power BI, Tableau. Champion of the Adobe Creative Cloud suite
• (Dreamweaver, Flash, Photoshop, Illustrator, PremierPro, AE, FW, InDesign, etc.) web, content strategy, optimization, marketing. Email Marketing: personalized
• Dynamic messaging; responsive design, mobile 1st), communication plans, drip. Zurb, Bootstrap
• Email on Acid. A/B testing. Reporting KPI. Direct Targeted Marketing and Promotions lead generation, nurturing, segmentation, targeted on- and off-line, tracking, reporting.
• Project Management: multiple projects and teams, Microsoft Project, Basecamp, Tick
• . Social Media Marketing (FB, Twitter, Instagram, etc.) Editorial Calendar Management
• Hootsuite automation, Tweetdeck. Facebook “LookAlike” ads, promotions, analytics.

PROFESSIONAL EXPERIENCE:

Confidential, Gunnison, CO

Website Manager/Digital Marketing

Responsibilities:

• Managed, maintained and developed university websites and landing pages; Collaborated on setup and implementation of new CRM system (Hobson’s Radius)
• Directed and implemented first in-house Email Marketing campaigns to prospective students (freshmen and transfers), name buys, media buys, market segmentation and targeting, lead generation and nurturing/management, coded responsive design email templates using Zurb, Bootstrap with Dreamweaver
• Campaign setup and A/B testing with Marketo; message optimization and quality testing with Litmus, planning, tracking and reporting KPI using Excel, PowerBI and Tableau; led Accessibility Initiative for all university websites; technical and off-page SEO with proven results; applied site governance (QA, SEO, Accessibility, Policy) with SiteImprove; trained and led team of student workers to support university web needs; UX design and testing, heat-mapping, usability testing.
• Started pre-roll, native ad, social media channels; set up marketing automation with Marketo, HootSuite and Hobson’s; stretched very limited marketing budget and increased all major KPIs.
• Created and developed "evergreen" content and graphics for SEO and inbound marketing. Produced print and digital graphic design projects for university stakeholders, graduate programs and events.

Confidential, Fort Worth, TX

Web Developer/Webmaster/eCommerce Manager

Responsibilities:

• Managed, maintained and developed company websites using HTML 5, CSS3, ASP and PHP; E-mail Marketing, E-commerce and E-merchandising, product management
• Collateral design; Lead management, marketing automation, drip campaigns for MESAdist.com, BlingMachine.com. Technical SEO, PPC management, keyword research.

Confidential, San Diego, CA

Digital Marketing Consultant, Web Designer and Developer

Responsibilities:

• Website design and Marketing for Small Businesses: Webmaster services, Web development and programming. Collateral Design, Trade Show and Event Management and Support. Targeted E-mail Marketing; Search Engine Optimization and Submission.

Confidential, Mt. Crested Butte, CO

Internet Marketing Manager, Marketing Manager

Responsibilities:

• Launched, managed and maintained all aspects of 4 resort websites and their promotion; created and implemented strategic marketing plan; started successful in-house search engine optimization and submission system
• Initiated e-mail marketing program (first Colorado Ski Resort with bulk HTML e-mail marketing), created content and collateral (brochures, copy, animated banners, Flash, games); represented resort with fresh content daily for travel-writing and photography blog
• Member of several Management Teams, Employee of the Year; initiated first online booking, chat customer service; metrics; hired and managed a department of nine; planned, forecasted and budgeted for department.