PROFESSIONAL SUMMARY:

• Over 18 years of contribution to CMO, Digital Marketing & Marketing IT organizations in diverse industry verticals.
• Fortune 500 & Startup level engagements across US, Europe and Asia Pacific.
• Persistent, Intuitive, Entrepreneurial, Cultural Savvy, Organizational Leadership.
• Deep hands - on functional expertise in Digital Marketing & Front Office Technology stack, Sales & Marketing funnel.
• Facilitate decision making at all levels (Operational to C-level interaction), Vendors, IT Teams, Designers & Developers
• Gap Analysis and Process Modeling - Analyzing Marketing & Business capability gaps, Creating Business Process & Capability Mapping (Current State, Problem/Opportunity Map and Future state/To-be), Product Lifecycle Management (Idea, Deployment and End of life), New Product Introduction (NPI), Governance and Run Mode Operations, Infosec
• Developing Artifacts & Models - BRD, MRD, PRD, Business & Functional Requirements, Prototypes, Wireframes, Personas, Use Cases, User Stories, User Journeys, Product/Release Backlog, Traceability Matrix, Test Plan & Test Cases
• Focused on Sales & Marketing & Digital Platforms - CMS (AEM, Teamsite, Wordpress), Ecommerce (Magento, SFDC-Demandware, SAP-Hybris), Payment (Authorize.net, Computop), Marketing Automation Platforms (SFDC Marketing Cloud, Unica, Adobe Marketing Cloud, Marketo), Segmentation Platform (Adobe Audience Manager and Salesforce DMP or Krux), A/B & Multivariate Testing (Adobe Test), Campaign Management (Marketo, Adobe, Eloqua), SEO/Google Adwords, Web Analytics (Google GTM, Adobe DTM, Google Analytics, Adobe Analytics), Marketing BI & Databases (Tableau, QlikView)
• Well versed with Technology - Search (Lucene, SOLR, ElasticSearch), Machine Learning & Natural Language Processing, Java (IBM Websphere & Adobe Experience Manager), PHP (Magento), SQL & Data (Oracle, MySQL, Tableau, Qlikview, Excel)
• Project Management & Operations - Manage artifacts (Confluence, JIRA, Rally, AWS), Manage Projects using Waterfall, Iterative & Agile, Develop Business Case, Timelines, Risk Analysis, Product & Software Artifacts, Manage Release & . Prepare vendor SOW, Drive POC (Proof of Concept) development.

PROFESSIONAL EXPERIENCE:

Confidential, Sunnyvale, CA

Ecommerce Product & Platform Manager

Responsibilities:

• Manage Magento Ecommerce, Adobe Experience Manager (AEM), Adobe & Google Analytics & Tag Manager Platforms
• Interface with Salesforce Marketing Cloud and SAP ByD teams to ensure smooth running of Ecommerce and site operations
• Create Models, Wireframes, User stories and specifications to build exciting new deals & feature flows in teh online store.
• Update Product catalog, pricing, pricing rules for discounts and couponing in Magento.
• Manage External Digital Agency, create Monthly SOW, manage budget. Maintain Kanban backlog on JIRA
• Drive back end capabilities in Magento (Security), AEM (E.g. Workflows, static or dynamic components, Tags), CDN, Search, Compliance in Europe, China and US
• Set variables, events and triggers in Google Tag Manager to view and share website analytics.
• Built teh License management solution using Flexera. skinned teh portal, drove development
• Manage go-to-market launch planning. Completed multiple relaunches of ozo.nokia.com & ozo.nokia.cn. Initiatives included content creation for marketing campaigns, web content, product videos, webinars, customer cases, software downloads.
• Collaborate with product management, online marketing, sales, support, business development, and PR to maximize market leadership and customer satisfaction.
• Evaluated migrating Magento 1.x to Magento 2.x, SFDC-Demandware or SAP-Hybris

Confidential, San Jose, CA

Sr. BSA for Marketing & Ecommerce Platform

Responsibilities:

• Web Transformation Project involved highly successful migration of current Brocade.com & MyBrocade to Adobe Experience manager (AEM) from existing Teamsite Content Management Platform
• Modeled, defined and managed Search, Case Management, Knowledge Base, Community, Software Downloads and Ecommerce infrastructure, including Order Management Integration between Oracle & SFDC
• Worked with external digital agency to create Wireframes, BRDs, Personas, User Experience, User Journeys, User Stories.
• Wrote detailed specifications and Use Cases for teh above Features & APIs to be built on AEM, Websphere and Salesforce
• Managed implementation of Marketing Automation solutions based on Marketo and Adobe Tag Manager/ Analytics
• Worked with Release Management and Architecture to manage monthly releases of Marketing System features
• INFOSEC: Defined Security requirements for teh new MyBrocade. Adopted PCI Standards, for user account data protection.
• Provided Analytics and Campaign Management Solutions - Adobe Analytics, Adobe Test & Target, AEM, Marketo, Teamsite, QlikView and Tableau, Marketo.
• Integrated Limelight CDN and Amber Road (Export Compliance) to Brocade.com and MyBrocade
• Exposure to platforms included IBM WebSphere, ElasticSearch, Adobe Experience Manager (AEM), Teamsite, Limelight CDN, Lithium, SFDC (Customer Cloud), SFDC (PRM Cloud), SFDC Coveo, Oracle, Oracle PLM.

Confidential, San Mateo, CA

Senior Product & Program Manager

Responsibilities:

• Managed Global Mobile Websites Project -- Tablet & Smartphone Rollout for 30 countries (Mobile Browser & Native iOS)
• Led end-to-end product design strategy of deliverables such as storyboards, paper prototypes, user studies, and wireframes for desktop, tablet & smartphone apps.
• Coordinated delivery teams in India, UK and Singapore office to rollout Tablet & Smartphone apps & sites for 30 countries.
• Coordinated technology team in evaluating and eventually implement Kony based Mobile solution.
• Managed JIRA Backlog along with another Product Analyst, negotiating Level of effort with technology team. Approving design. Coordinating UAT & Release.

Confidential, San Francisco, CA

Product Manager

Responsibilities:

• Responsibilities included evaluating new and existing business opportunities, creating product pipelines and PRDs, supplier management, financial and website usage analysis.
• Product owner, business analyst and functional designer. Kicked off strategy sessions, leading to UI/UX development.
• Worked with Fleishman Digital Agency to validate features with focus groups.
• Worked with Analytics to define User Personas.
• Wrote teh Functional Design & Use Cases for one of teh major web properties refresh. Wrote specifications for:
• Deal Display Rules Engine
• Logical breadcrumbs, Geo based Deal discoverability, Bing Maps, Landing Pages for new Product Refresh campaigns on Web, iOS and Android platforms.

Confidential, San Francisco, CA

Business System Consultant

Responsibilities:

• Integration of Wachovia & Confidential Collection Platforms involving 7 Lines of Businesses (Cards, Home Equity, etc.)
• Wealth Management Analytics Project: Working with Custom Loan Operations senior management and Finance to create Analytics and Reporting for various Custom Loan products & segments.
• Retail Store Web Enablement & Process Redesign for Small Business Banking: Understand Business Direct channels --Stores, Direct Mail, Telemarketing- In/Outbound/Cross-Selling, and Internet). Interview Store & Business Bankers; understand teh process, user pain points. Visited teh Business Direct Loan Application Call Center in Phoenix to get first hand feel of teh entire Loan underwriting turnaround cycle. Performed Gap Analysis, Wrote Business Requirements for Business Direct. Create Prototype of teh UI. Write and Supervise Functional Specification Documents (with Use Cases).

Confidential, Oakland, CA

Marketing Program Manager

Responsibilities:

• Managed enhancements to existing CRM and implementation of new MRM platforms at Confidential .
• Create Business Case and Project plans for various Marketing Management & Automation projects for budget spends of over $1 Billion a year. Spends included TV, Radio, Hispanic, Consumer Promotion, Interactive Media, Public Relations.
• Created To be process dat included planning, budgeting, executing, analyzing, and optimizing all aspects of marketing and campaign execution (Plan to Report).
• Interacted with Marketing Top Management, presented roadmap for Marcom Automation and Solution approaches, and got teh business case approved. Wrote individual Project Charters & Solution approaches, Business Requirements, Vendor SOW and finally Business Use Cases during elaboration phase.
• Scheduled, chaired and attended vendor presentations and working sessions for teh above 4 products. Invited senior managers from Aprimo, SAP, Asset link and Unica to present and demo their solutions.

Confidential, San Mateo, CA

Business Process Consultant

Responsibilities:

• Creation of a Datamart and Reporting tool for third party consultant database update.
• Presented Project Plan for Client Service information management support, got approvals for teh budget.
• Implemented Datamart and report generation using Crystal Reports. Data mart pulled data from multiple Confidential product groups and divisions.
• Engineered new processes to service Consultant Databases like MorningStar, Mobius, Brockhouse, Evestment, Investor Force, Callan, among others. Created B2B fulfillment model to improve relationship with these firms. Created SOW & SLA, Escalation levels, with teh Vendor. Documented Disaster recovery plan.

Confidential

Account Planner

Responsibilities:

• Planning, Conceptualizing, design, execution and programming various media spanning TV, multimedia, Internet, Print.
• Brand Planning and Advertising Execution for global Beverages & Technology brands. Brands included Unilever (Lipton), Campari, Guiness PLC, Cargill & Orange Telecom. Pioneered Mobile market development in India.
• Led and implemented Media Buying strategies, closed bulk buying deals with Star TV, Sony TV, BBC, DD, ESPN.
• Formulated teh strategy to Public Relations and communication to teh Government of India for Telecom operators.
• Repositioned Johnnie Walker Black Label & Campari globally.
• Created Advertising best practice by adopting and implementing Thompson Total Branding across my group.