Marketing Manager Resume Newark, CA - Hire IT People

SUMMARY:

Marketing professional with broad experience in corporate, mid - size, and start-up settings
Thorough knowledge of Lead Gen, Email and Online Marketing as well as Event Planning
Experienced with Adobe Suite and HTML and CSS coding
Skilled at contract negotiations and managing 3rd Party vendors
Proficient in copy editing
Advanced with Microsoft Office, Adobe Suite
Share Point and Workfront. HTML and CSS coder with Constant Contact, Exact Target, Eloqua and Marketo ESP providers. Novice at running SEO and SEM programs. Experienced with Saleforce and Onyx CRM systems.

PROFESSIONAL EXPERIENCE:

Confidential, CA

Marketing Manager

Responsibilities:

Manage demand gen and lead acquisition programs through 3rd Party content syndication, email marketing and PPC campaigns.
Manage automated life cycle campaigns by creating triggered, lead nurturing and scoring programs.
Coordinate non-automated campaign strategies by strategically planning campaign execution, drafting digital content, landing page development, updating web content, define A/B testing as well as segmenting
Onyx CRM database and timing global executions. Leverage ESP provider Marketo capabilities to optimize campaign success by analyzing, summarizing and reporting on KPIs.
Continuously researching to stay abreast on automation best practices including CAN-SPAM compliance laws. Manage marketing annual budget to drive business revenue.

Confidential, Newark, CA

Sr. Marketing Manager

Responsibilities:

Managed marketing campaigns by planning, executing and quality assuring activity.
Analyze campaign performances, summarize key insights, and recommend actions to improve performance.
Developed and managed creative production, development and execution schedule.

Confidential, San Jose, CA

Sr. Marketing Analyst

Responsibilities:

Actively manage the email marketing program by planning, executing and quality assuring daily email campaigns. Analyze campaign performances, summarize key insights, and recommend actions to improve performance.
Manage promotional listings on websites and landing pages prior to email campaign executions. Define and initiate A/B and multivariate test. Leverage the ESP provider Exact Target's capabilities to optimize performances.
Develop and manage project timelines by pushing the creative, production development and execution schedule.
Assist with developing marketing strategy by tracking industry changes and identifying customers and their current and future needs; monitor the competition. Pulled and segmented lists from Salesforce database.

Confidential, Palo Alto, CA

Sr. Marketing Communication Specialist

Responsibilities:

Responsible to produce monthly newsletters and weekly email bulletins utilizing Eloqua. Managed email executions against promotional calendar.
Tracked and reported emails stats. Defined and initiated A/B and multivariate tests. Leveraged Eloqua's capabilities to optimize performance, personalize and landing page functionalities. Posted RSS feeds to the website.

Confidential, Palo Alto, CA

Email Marketing Associate

Responsibilities:

Designed and coded HTML emails.Worked in a call center environment and assisted clients with email questions and concerns. Held email webinars to train clients on company products. Created graphics including icons and logos using Fireworks and Photoshop.

Confidential, Palo Alto, CA

Product Manager

Responsibilities:

Executed against the annual marketing plan by project managing print, online and trade show marketing tactics. Worked cross-functionally with internal departments and outsourced vendors to execute on projects.
Responsible for managing the Intranet and Internet sites by designing and adding new site features, functionalities and content editing.
Managed offsite warehouse and 200k annual budget by overseeing daily print jobs and distribution tasks and ensuring projects were completed on time and within budget.
Managed global collateral distribution and researched third-party graphic designers and print houses for outsourced projects. Received quotes, proofs and submitted projects to management for final approval.
Team managed corporate annual trade shows and served as coordinator with setup and logistics. Managed the development of booth collateral and door prize offerings.