SUMMARY:

• 7+ years of experience in Marketing Automation and Web Traffic Analysis (Work experience includes ~4 years with NVIDIA) and 3 year 10 months with CLOVE Technologies)
• An effective team player and leader with proven abilities in mentoring, guiding team members and enabling knowledge sharing among the team.
• Managing Marketing Automation, Web Reporting and Email development
• Expertise in Marketing Automation using tools like Marketo.
• Worked on Lead life cycle operational programs to handle Lead scoring and Lead Transition from Known to Prospect, Prospect to MQL and from MQL to SQL
• Experience in creating Nurture programs specific to a campaign
• Sound knowledge in creating Triggered based campaigns
• Worked on creating landing page and forms in Marketo for different campaigns
• Handled Email Marketing flow that involves development of email using existing responsive templates, tagging the links in email with campaign parameters specific to Google Analytics and Adobe for tracking purpose, testing email compatibility & responsiveness in Litmus and various email clients across multiple platforms, adding leads to the campaign, getting approvals from various business stake holders and deployment upon final approval
• Experience in using Google Analytics for Web Traffic Monitoring of our projects and to generate custom usability reports.
• Hands - on experience in Google Analytics implementation using Google Tag Manager
• Automated Daily, Weekly and Monthly Email and Web performance reports.
• Worked on monitoring site availability using Gomez tool (Dynatrace)
• Hands-on experience in creating landing pages/forms using HTML, CSS and JavaScript.
• An active participant in interaction with users and creating specifications
• Ability to adapt to fast changing technical environments
• Excellent team player with problem-solving and trouble-shooting capabilities
• Excellent analytical, inter-personal, communication and written skills

TECHNICAL SKILLS:

• Marketo, Google Analytics
• Google Tag Manager
• Html, CSS
• JavaScript
• Jira, Gomez(Dynatrace)

PROFESSIONAL EXPERIENCE:

Confidential, Plano, Texas

Operational Analyst

Responsibilities:

• Working as a SharePoint designer in building sites.
• Develop web portals for different departments.
• Work with HTML, CSS and JavaScript in customization of portals.
• Document management, collaboration and automation of business processes using workflows.
• Responsible for different roles how to administer and use SharePoint.

Environment: Sharepoint, HTML, CSS, Javascript, Dream Weaver.

Confidential

Marketing Automation Specialist

Responsibilities:

• Active involvement in development and implementation of the project.
• Act as project lead to drive successful automated email campaigns
• Manage day-to-day e-mail marketing activities
• Build and execute operational email campaign flows
• Leveraging Marketo for consumer and enterprise engagement marketing.
• Worked on creating landing page and forms in Marketo for different campaigns
• Worked on email development using existing responsive templates
• Testing email compatibility & responsiveness in Litmus and various email clients across multiple platforms
• Deployment of emails upon the final approval
• Managed email campaign calendar of various business verticals to make sure there is no overlap in the target audience
• Manage B2B and B2C email marketing campaigns from development to execution.
• Proof and QA campaigns to ensure 100% error free execution
• Monitor overall campaign health, deliverability reporting, list size, email engagement and salesforce sync
• Serve as a resource for team members needing support with the marketing automation platform
• Work well under tight deadlines in a changing environment and performs multiple tasks effectively and concurrently
• Created site or campaign performance report templates that showcase key indicators like unique visitors, visits, returning visitors, bounce rate, time spent and custom events like downloads, form fills etc.
• Created funnel reports to identify where people are dropping out for various campaigns
• Created various campaigns conversion templates that showcase impressions delivered across various internal banners, paid Adwords and display ads, product views, add to carts and checkouts
• Generate email conversion reports using Google Analytics.
• Did path analysis and suggested optimization ideas for better user engagement
• Involved in developing UI web pages and forms using HTML, CSS, JavaScript

Environment: Marketo, HTML, CSS, JavaScript, Dream Weaver, Google Analytics, Gomez, JIRA, MSSQL.

Confidential

Software Engineer

Responsibilities:

• It is n-tiered web based application, developed UI web forms using HTML, CSS, JavaScript.
• Analyze business user needs to determine technical requirements.
• Edit web page content, or direct others producing content.
• Maintain web site, using authoring, content creation tools, management tools
• Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.
• Perform web site tests according to planned schedules, or after any web site or product revisions.
• Monitor security system performance logs to identify problems and notify security specialists when problems occur.
• Document technical factors such as server load, bandwidth, database performance, and browser and device types.
• Actively involved in enhancements of the project according to the business needs and post implementation support.
• Coordinated and managed development tasks with onsite team on a regular basis.

Environment: Windows Environment, HTML, CSS, Dream Weaver, Gomez.