Campaign Specialist Resume Framingham, MA - Hire IT People

SUMMARY

I have over seventeen years of digital marketing, merchandising, email, and e - commerce experience with a proven track record of delivering success for clients and companies.
As an account manager with a world-leading marketing company I oversaw email programs for industry leading companies and retailers.
This included the management of a client whose 300-million annual send volume I helped transition from batch and blast to a focus on being a more segmented, dynamic and mobile responsive sender.
For over ten years I created and published web content, merchandised product, developed promotions, and email campaigns for the nation’s largest music and movie entertainment retailer helping it achieve a place on the Top 200 Internet Retailer list.

TECHNICAL SKILLS

Languages: HTML, base familiarity with XML, JavaScript, AMPscript, CSS, ASP, JSP, and JHTML

Software: Adobe Dreamweaver, Adobe Photoshop, Microsoft Office, AS400

Web Development and Publishing Software: Dreamweaver CC 2015, Litmus, Multiple web-based content and promotion management systems, V-Commerce’s Vantage Connect, V-Commerce’s Merchandise Content Manager, InterDev Visual Basic, Interwoven’s TeamSite, ATG’s Dynamo Control Center, Oracle Portal, PCAnywhere, Interwoven’s Open Deploy, Microsoft Web Management Console

Reporting and Management Tools: Google Analytics, Omniture, proprietary software programs used for email marketing, product, promotion, chat room, sweepstakes, and product database management

PROFESSIONAL EXPERIENCE

Confidential, Framingham, MA

Campaign Specialist

Responsibilities:

Coded, QA’d, and deployed mobile responsive email campaigns for L’Oréal, Maybelline, Garnier, Mattel, and Fisher-Price
Provided QA and campaign support for Victoria Secret campaigns

Confidential

Senior Account Manager

Responsibilities:

Increased client revenue and subscriber engagement by building, developing, testing, and deploying dynamic and personalized email campaigns via Salesforce Marketing Cloud's Exact Target platform
Trained, supported, and assisted clients on tools and best practices to increase deliverability, open rates and revenue
Efficiently translated technical specifications between email development team, clients, vendors, and management
Ensured client’s email program was in sync with their marketing initiatives
Suggested and implemented automated campaigns to increase engagement while decreasing manual touchpoints

Confidential, Albany, NY

Online Merchandising & Email Marketing Manager

Responsibilities:

Merchandised, produced html, and executed product based email blasts to over one million subscribers twice-a-week
Increased traffic to both brick and mortar and online stores via targeted, cross-channel store promotion and event emails
Worked directly with music record labels, movie studios, game software reps, and store buyers to set up promotions, exclusive products, and special promotions
Increased margin and sales as CD and DVD Buyer for weekly e-commerce new release product
Determined sale pricing and rebate product selection, conducted price/cost research, and analyzed margin impact while increasing year-over-year sales and margin growth
Liaison between off-site technical web development team, internal MIS and non-technical marketing department
Assisted in the development, design, functionality, and QA of three major e-commerce site builds and re-designs
Resolved escalated Customer Service issues and managed relationship with third-party Customer Service team

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Campaign Specialist Resume

Framingham, MA

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