SUMMARY

• 18 years of experience in teh complete ux spectrum, project life cycles and effective experiences on mobile and web applications
• User - centered designer with ability to make dramatic impact on product usage and site metrics through a dynamic mix of engaging interaction design, usable visual design and valuable user experience studies
• Expertise in teh translation of research and domain knowledge into targeted, scalable information architecture, workflows and interaction design, combined with visual design that leverages appropriateness, balance and cleanliness

Technical Skills

USER EXPERIENCE: INTERACTION DESIGN | PROTOTYPING | WIREFRAMING | USABILITY | RESULTS & FEEDBCK ANALYSIS | VISUAL DESIGN | MOBILE UX BEST PRACTICES

Prototyping Design: iRise, Axure RP, UXPIN and JustInMind

UI Design: Photoshop, Illustrator, Fireworks, Sketch (Mac)

Usability Testing: Techsmith Morae (Observer / Manager)

Client Side Programming: HTML5, CSS3, LESS, Bootstrap, Google Material, JavaScript, jQuery, Browser Developer tools (Chrome/Firefox)

Know-how server side skills: ASP.NET, PHP and JSP

Tools: Visual Studio Code, Sublime

Platform: Desktop Windows, Mobile

PROFESSIONAL EXPERIENCE

Confidential, Atlanta GA

Lead UX Architect

Responsibilities:

• Lead teh UX team by maintaining consistency in design of applications and define UI standards and guidelines for across teh products viz. navigational structure, information architecture and interactive prototype presentations, and ease of user workflow
• Coordinated with agency teams, clients and design partners Airlines to facilitate user-centered design process and delivering detailed wireframes and comprehensive UX documentation for innovative and engaging digital experiences across teh products.
• Accessibility, 508 compliance and WCAG Guidelines set for consumer products.
• Developed detailed interactive hi-lo-fidelity prototypes and IA models to illustrate new design concepts and propose interaction flows using Axure RP for various products like Merchandising to eCommerce to Desktop version of Mainframe applications that met with stakeholder approval.
• Work closely and assist with development team and team leads to ensure proper implementation of designs specs based on original requirements.

Confidential, Atlanta GA

Lead UX Designer

Responsibilities:

• Collaborate with various teams and participate - in ideation and concept explorations with teh Product Managers & LOB leaders for UX solutions and architecting teh framework for admin modules in software applications with UCD methodology
• Developed detailed interactive lo-fidelity prototypes and IA models to illustrate new design concepts and propose user friendly interaction flows using Axure RP
• Created hi-fidelity prototypes based on Bootstrap to architect teh frontend structure to maintain consistent UX across all platforms
• Assisted developers to build reusable UI components using jQuery/CSS3/LESS to maintain consistent experience throughout teh software applications
• Initiated New Product UX Strategy Workshops to rapidly address strategic, design and development issues for teh user experience of CRM application

Confidential, Westlake Village, CA

UX Designer

Responsibilities:

• Collaboratively worked with stakeholders on analytics data, analyze and optimize microsites on overall performance.
• Developed detailed prototypes, wireframes and Information Architecture models to illustrate new and improved interface and design concepts and proposed interaction flows using Axure RP tool
• Significantly contributed in developing responsive microsites to target desktop & mobile devices using HTML5 & CSS3
• Assisted designers and developers as needed to improve experience for final deliverables

Confidential, Austin TX

UX Developer

Responsibilities:

• Significantly contributed in UX development that may positively influence improvements in teh ecommerce site experience.
• Worked closely with product, UX and business team to build applications & reach business goals through front end development with AGILE methodology
• Extensively participated in team for building usable application Workflow Experience Design based on business requirements
• Significantly contributed as a core team member of teh Custom Framework and reusable components development process

Confidential, Westlake Village, CA

UX Developer/Designer

Responsibilities:

• Significantly contributed in identify opportunities/recommend actions that may positively influence improvements in teh ecommerce and micro site experience.
• Oversaw front-end development using html/css/JavaScript to bring micro sites and ColdFusion applications up to date
• Work closely with analytics to report on, analyze, and optimize microsites to inform senior management on overall performance.
• Assisted designers and developers as needed to improve UX for final deliverables
• Significantly contributed in aligning project participants and key stakeholders to determine teh level of efforts, and perform deliverables and timeline projections.
• Delivered hi-level iRise prototypes with guidelines to implement
• Championed and initiated to improve complex screens user experience
• Significantly contributed in teh project documentation, to include: design specifications, business/functional specs and wireframes based on BRD.

Confidential, Boston, MA

Lead UX Designer

Responsibilities:

• Prototype design - Demonstrated various UI options for teh application through low fidelity mock up screen design
• Produced UI asset libraries, brand/style guides and other supportive documentation
• Developed teh interfaces using semantic code xHTML, CSS2, and integrated with DotNet application
• Provided guidelines on Web Accessibility and Section 508 Compliance
• Significantly provided high quality solution in wireframes, mock-ups, task flows, and UI specifications as needed to assist with business socialization and approval, as well as implementation and testing.
• Produced high quality intuitive, natural, comprehensive and solid UI for teh web applications for more TEMPthan 10 projects.
• Collaborate and partner with various team members (Onsite and Offshore) in attempt to ensure intended designs remain intact throughout teh project lifecycle
• Other accomplishments like specification development, prototyping, usability assessment, technical documentation and all front-end code development for enterprise level repository.

Confidential

Web Master (UI Design & Development)

Responsibilities:

• Administered efficiently and provided exceptional design work for company’s service oriented websites USINPAC.COM and USIBA.ORG
• Strategic plan for code optimization and SEO
• Developed flawless CMS Application in ASP/MSSQL technology for teh USINPAC website.
• High quality graphic design for corporate brochures, presentations and web templates.
• Developed and maintained teh company’s informative website
• Application UI development using (X)HTML, JavaScript and CSS
• Worked closely with teh web development team to ensure technical feasibility and correct design implementation.
• I was responsible for Electronic Image Collections (EIC) projects. Under teh EIC projects processed and maintained teh large volume of images, transforms standard printed books into virtual eBooks for Reed Elsevier client. Front-end design and prototype HTML/CSS files for Java/DOTNET Applications