TECHNICAL SKILLS:

Digital Marketing Expertise & Software: Microsoft Office Excel, Power Point, Word Design Adobe Creative Suite, WordPress SEM, SEO, Organic & Paid Search, Email Marketing, Content Curation, Social Media HTML, CSS, JS, ASP, PHP, SQL, Google Analytics CRM Salesforce, Act, SAP, Bullhorn, Customized Marketing Automation Eloqua, HubSpot, Marketo

PROFESSIONAL EXPERIENCE:

Digital Marketing Consultant

Confidential, CA

Responsibilities:

• Strategic Consultant: providing tactical planning, leadership and creative development
• Strategy: Design, Implementation & Tracking - Writer: Content, Creative and PR
• Communications: Internal and External -PM: Product and Project Management
• Collateral: Digital & Conventional Materials-Web Developer: Design and Optimization
• Mentor: teaching individuals how to learn, remain informed and benefit from that intelligence
• Tactician: educating companies on how to identify their strengths and minimize their weaknesses

Confidential, Burbank, CA

Director of Marketing

Responsibilities:

• Executive responsible for the development and strategic management of marketing department, including construction and dissemination of customized promotional materials, creation of web and digital content, and the design of industry/vertical appropriate social media content
• Conceived, executed and continually updated global digital marketing strategy that integrated multiple brands, increased existing digital capabilities and established new components
• Implemented digital marketing programs, utilizing diverse channels: Corporate Website, PR, SEM, SEO (Organic/Paid), Email Campaigns, Content Curation, Social Media, and Video Content
• Managed creative design and campaign projects, utilizing both internal staff and ad agencies
• Measured efforts: A/B & Concept Testing, Campaign Analysis, Case Studies, Google Analytics
• Integrated CRM & Marketing Automation Software to effectively utilize & manage sales pipeline

Confidential, Wake Forest, NC

CEO/Director of Marketing

Responsibilities:

• Founded Marketing/Web Design Company providing traditional and web-based marketing services and applications tailored to the specific needs of small & medium-sized businesses
• Provided full-range of Digital Enterprise Marketing Services including development/creation of
• Corporate Marketing Strategy & Messaging-Social Media (Facebook, MySpace)
• Web Site Ecommerce Design & Deployment-Graphic Design (Print & Digital)
• Web Analytics: SEM, SEO, PPC, Social Media-Public Relations (Press Releases/SMS/Blogs)
• Consultant to Microsoft assisting Strategic Partners with digital messaging, branding, and SEO
• Integrated CRM software (Act, MS Dynamics, Salesforce) with Marketing Automation Tools to increase sales productivity through targeted marketing
• Reason for leaving: personal reasons required returning to California and closing the business.

Confidential, Los Angeles, CA

Vice President, Sales & Marketing

Responsibilities:

• Marketing Executive responsible for the reorganization of the sales and marketing department
• Transformed organization from OTS software manufacturer to a digital SaaS enterprise provider
• Executive Management Achievements - Marketing Management Achievements
• Defined Corporate Sales Model Created Advertising & Marketing Pieces
• Wrote & Executed Business Plan Designed interactive customer web site

Confidential, Irvine, CA

Senior Strategic Account Manager

Responsibilities:

• Sold converged network equipment to C-Level Executives in the Enterprise Network space
• Joint digital business planning and strategic forecasting for new technologies and opportunities
• Identified new partners & negotiated contracts for joint marketing programs

Director of Marketing

Confidential - Irvine, CA

Responsibilities:

• Director, Western Regional Marketing & Supervisor of Strategic Accounts
• Marketing Department, Managing Supervisor-Implemented proprietary CRM application Developed Regional Marketing Strategy-Pipeline, Growth, and P&L responsibility Created Web-Based Promotional Materials-Built Confidential Sales Organization
• Managed partner account teams responsible for obtaining new business in mid-markets
• Responsible for responses to Telephony Services RFPs for Confidential 1,000 and Global Accounts

Confidential, Los Angeles, CA

Global Accounts Clients Business Manager

Responsibilities:

• Global Account Manager responsible for management of high -profile Confidential 500 accounts
• Instituted business-planning efforts based on ROI strategies, account team’s technology recommendations, and customers’ senior leadership business requirements
• Managed senior leaders of customers, ensuring their satisfaction, growth, & retention of business.
• Utilized customer’s market data to develop joint business plan and measure forecast accuracy

Confidential, Irvine, CA

Product Marketing Manager

Responsibilities:

• Managed team that defined new OEM product specifications & executed product launches
• Marketing Management - Product Management
• Built co-operative vendor relationship PM - CDMA/TDMA cellular base stations
• Negotiated long-term contracts Created Advertising & Marketing Pieces
• Jointly-developed product requirements Designed interactive customer web site
• Conceived & implemented product’s re-design, replacing 168 configurations, with two products
• Built web page in Confidential web site to directly market Confidential products to Confidential customers

Confidential, Orange, CA

Marketing Director/Area Licensing Coordinator

Responsibilities:

• Lead creation and development of Marketing Plan of start-up for Southern California market
• Defined strategic sales approach for conversion franchise sales utilizing vertical, geographic, and demographic market parameters.
• Implementation utilized Beta Goldmine™ database
• Success in marketing and sales roles led to promotion to management as Marketing Director