SUMMARY

• Around 9+ years of experience in User centric Design and Human factors.
• Exposure to various software development lifecycle models working in various domains viz. desktop & Web - based Applications, e-commerce, e-Learning, Banking, Networking, and Telecom.
• Designined for dynamic user-centered GUIs on web, desktop, mobile applications and devices.
• Expertise in building user interface design and Rich Internet applications (RIA) projects for large Enterprise Product Suites, RIA’s, B2B & B2C solutions working in traditional waterfall and rapid paced environments including like Agile.
• Recognized as an innovator, problem-solver, and advocate for the user.
• Passionate about creating visually compelling user interfaces based on user-centered design principles and best practices, created through an iterative process from concept and wireframe to pixel and code.
• Ability to understand and relate product technology, strategy and direction with business needs. Business requirements gathering and User Research.
• Developed qualitative and quantitative tools and methodologies for data collection, evaluation, and reporting of usability issues to design and strategy stakeholders.
• Reiterated several concepts on basis of HCI for maximum User centric design.
• Worked at strategic as well as tactical level in information architecture, user profiling, use cases, task and needs analysis.
• Strong understanding of UI/UX Design principles and aesthetics.
• Well versed with various UI style guides, Interactive Presentations.
• Experience of working HTML prototypes and UI deliverables, such as wireframes, story boarding, flowcharts, screen mock-ups, Users task flows, screen designs, typography principles and interface design specifications.
• Creating UI elements using Adobe Fireworks, Microsoft Visio, Axure, OmniGraffle, Adobe Photoshop, Illustrator, Flash, Dreamweaver, HTML, XHTML, CSS and Microsoft Word.
• Proficiency in prototyping using design and execution tools viz. Photoshop, Flash, Dreamweaver, HTML, CSS and Java Script .
• Quick learner and a proactive individual with excellent communication and strong analytical skills.

TECHNICAL SKILLS

User Research: User profiles, Usability Scenarios, Personas, Contextual Enquiries, Interviews and Focus Groups.

Interaction Design: Story Boarding, Paper prototypes, Wire Frames, Information Architecture, User Flows, Style Guides, Mockups and Prototyping.

Usability Analysis: Card Sorting, Heuristic Evaluation, Cognitive Walkthroughs, Usability Testing.

Software Tools: Adobe Photoshop, Adobe Illustrator, Adobe In design, Adobe PageMaker, Adobe Dream Weaver, Adobe Fireworks, Quark Express, Microsoft Visio, Omnigaffle, Axure, MS Office, HTML CSS and JavaScript.

Internet: Firefox, Chrome, Safari, Internet Explorer, Opera.

Platforms: Proficient in both MAC & PC platforms- Windows 2000/NT/XP, Mac OS X.

PROFESSIONAL EXPERIENCE

Confidential, Emerald, CA

UX/UI Designer

Responsibilities:

• Managed overall usability engineering efforts, log usability issues and usability metrics.
• Responsible to understand the business goals, objectives and site functionality.
• Was instrumental in drafting UI specifications and Style guides.
• Creating Graphics, Icons, UI Components and other Assets for the Design Team.
• Designed Muesum Kiosks application.
• Responsible for redesign and development of the existing web pages.
• Was instrumental in the development of prototypes using HTML.
• Created templates, checklists and guidelines to generalize user interface design techniques across the organizations.
• Analyze and report on test findings and interface with Developer teams to maintain & implement usability standards and UI style guides.
• Worked closely with Business, marketing and Development teams to strategize design solutions.
• Produced navigation flows, sitemaps, storyboards and wireframes.
• Worked in Agile environment.

Confidential, San Diego, CA

User Interface/UX Designer

Environment: Adobe Photoshop, Adobe Illustrator, Adobe Imageready, PowerPoint, Microsoft Word, Microsoft Visio, Omnigaffle, HTML,CSS and Java Scrpit.

Responsibilities:

• Worked on multiple projects under tight time constraints.
• Worked closely with different business units & users to discuss and generate new functionality.
• Designed HTML prototypes and UI deliverables, navigation flows, storyboards, interaction models, user task flows,and screen designs. creating Graphics, Icons, UI Components and other Assets for the Design Team.
• Design templates, user interface buttons, navigation menus, Create Icons,
• Working with Adobe photoshop, Adobe Flash, Adobe Illustrator and other similar design suites.
• Worked closely with product management teams to strategize design solutions.
• Collected use cases and requirements from various stakeholders.
• Devised optimal Human Computer Interactions by minimizing dialogue and reducing ambiguity in various project screens.
• Determined when a usability evaluation was needed: led planning, preparation, and follow up, so that each design iteration was evaluated TEMPeffectively and at the correct time.
• Was instrumental in the development of Hi-fidelity prototypes using Adobe Photoshop, HTML, CSS, Java scripting, XML and Dreamweaver Involved in strategic planning, marketing and cross cultural integration.
• Designed the GUI of enterprise application and implemented changes to specification for developers and programmers
• Created multiple UI skins for new software, each targeting different demographics.
• Hands on developing mock-ups & prototypes using various design execution tools like Photoshop, Imageready, flash, Dreamweaver, HTML and Action scripting.

Confidential

Senior User Interface Designer

Responsibilities:

• Was involved in web based projects from conceptualization to final execution.
• Worked with a smart team where I got lot of exposure in print, web & interactive media.
• Responsible to enhance look and feel of the print and web projects with graphics and visual elements to make it more visually appealing and communicative .
• Designing and developing of user interfaces for various web applications
• Responsible for creating logos, flash presentations, illustrations, graphics and dealing with the structure and layout of images and text in a pleasing format for web and print
• Producing flash presentations, layouts, sketches, storyboards and roughs to communicate ideas
• Confer with creative, art, copywriting and production department heads to discuss client requirements and present concepts to coordinate creative activities
• Craft a range of ads and collateral using appropriate typography, images and page layout.
• Presenting final layouts to creative director and project manager for approval.
• Ensure that projects conformed to design and schedule requirements.
• Hands on developing mock-ups & prototypes using various design execution tools like Photoshop, Imageready, flash, Dreamweaver, HTML and Action scripting.

Confidential

Visual Designer

Responsibilities:

• Responsible for creating logos, flash presentations, illustrations, graphics and dealing with the structure and layout of images and text in a pleasing format for web and Print
• Responsible for branding the top adoption related web sites with associated logos, collateral, trade show displays, print ads, packaging designs, and promotional pieces. Accountable for achieving statistically successful and competitive web advertising campaigns. Selected s.
• Present final layouts to creative director and project manager for approval.
• Managed product demos and presentations from concept and design to implementation
• Ensure that projects conformed to design and schedule requirements.
• Create mock-ups of creative material.