SUMMARY:

• Overall 8 plus years of work experience in UI/UX design with extensive experience in conducting research designing web and native mobile solutions
• Experience leading card sorting and tree testing activities for creating or redefining Information Architecture, sitemap, user flow.
• Experience leading discovery phase including conducting usability testing, iterative user research and ethnographic studies
• Good at clickstream analysis, A/B testing, qualitative and quantitative research
• Experience leading user research sessions such as end user interviews, polls & surveys, testing panel research with various stakeholders and SMEs via engaging exercises/activities
• Strong grasp on identifying research methods for business and use cases
• Experience with User testing, Hotjar, Survey Monkey, testing Panel, email surveys.
• Good at creating existing and future state customer journey and defining user personas
• Lean on defining gap between journeys using context, sequence and functionality
• Leading storytelling as part of both internal & client facing presentations
• Good experience in creating wireframes, high - fidelity mockups in Sketch and prototyping in Invision
• Experience in translating wireframes and other UI specification into finished visual design
• Experience working in Software as a Service (SaaS) based application and in E-learning domain
• Experience in analyzing use cases, and design specifications
• Domain experience in Financial services, Commercial banking, Utility, Retail, Gaming, and Fashion and Beauty
• Experience in Agile project development methodology and working in iterations
• Good at creating interactive prototypes that simulate functionality and visual user experience
• Good experience in Sketch, Invision prototyping, Balsamiq, Adobe Creative Suite, Illustrator, Axure, SharePoint, Flash
• Highly motivated and detail-oriented team player with strong analytical, organizational, verbal and written communication and presentation skills
• Good in multi-tasking and executing tasks under tight deadlines
• Proactive in scheduling meetings with stakeholders and groups involved

TECHNICAL SKILLS:

Technologies: Sketch, Adobe XD, Adobe Creative Suite

Packages: MS-Word, Excel, PowerPoint 2013/2016, JIRA

Prototyping: Invision, Sketch

SDLC: Agile/SCRUM

Application research: usertesting.com, trymyui.com, testing panel

PROFESSIONAL EXPERIENCE:

Lead UX Architect

Confidential, Washington, DC

Responsibilities:

• Redesigning of IMF data portal
• Interviewing stakeholders and defining personas
• Conducting ideation to redefine information architecture
• Defining tasks and conducting Usability studies
• Wireframing and visual prototyping
• Defining customer journey and storytelling
• Partnering with UI developer to build interactive rapid prototyping

UX Architect

Confidential, Los Angeles, CA/New jersey

Responsibilities:

• Designing Commercial Banking application to increase current adoption of the app
• Conducting end user interviews & understanding the pain points of the existing corporate client community
• Building personas and defining various customer journeys
• Storyboarding, Journey mapping, ideation
• Recreating information architecture and navigation
• Wireframing for mobile and tablet devices
• Building iconography, creating style guide
• Responsible for color palette, fonts, icons
• Defining tasks and conducting usability studies, preparing email surveys
• Getting deliverables in time and coordinating with the development & design team
• Responsible for final handoff of the design

UX Architect

Confidential

Responsibilities:

• Developing & designing POC on distributed ledger technology
• Help team in creating strategic value proposition deck
• Storyboarding, Journey mapping, ideation
• Defining and creating Information architecture
• Creating UI mockups in sketch
• Building iconography, creating style guide
• Responsible for color palette, fonts, icons
• Responsible for final handoff of the frontend interface
• Defect fixing/ enhancement for the UAT sessions
• Responsible for happy sign off on the prototype

UX Designer

Confidential, Hackensack, NJ

Responsibilities:

• Developing POC on blockchain technology
• Conducting workshops and interviewing stakeholders
• Storyboarding, Journey mapping, ideation
• Creating UI mockups in sketch
• Building iconography, creating style guide
• Responsible for color palette, fonts, icons
• Creating rapid prototypes and style guide
• Defect fixing/ enhancement for the UAT sessions
• Responsible for happy sign off on the prototype
• Conducting field studies, user research
• Storyboarding, Journey mapping, ideation, card-sorting
• Interviewing various stakeholders and subject matter experts.
• Creating wireframes in sketch
• Creating prototypes in Invision
• Building iconography, creating style guide
• Responsible for color palette, fonts, icons
• Conducting usability testing, A/b testing
• Partnering with the developers on the iterative deliverables
• Responsible for happy sign off on the design from the product leaderships
• Responsible for final shipping of the design in Jira and providing collaboration for seamless transition
• Responsible for coordinating on requirement for providing end to end solution for e-learning platform for Estée Lauder group of companies in NYC
• Interviewing/collaborating with brand leads aka product managers.
• Responsible for creating style guide and prototyping.
• Communicating concepts such as micro-learning, gamification, classroom, virtual learning to business teams with visual diagrams
• Conducting competitive analysis and documenting gaps capabilities/features
• Understanding priorities and creating personas, Journey map, user flow and wireframes for multiple projects.
• Carrying usability tests and prototyping in Invision based on iterations
• Providing interaction design solutions to communicate with stakeholders and developers
• Responsible for onboarding multiple brands on e-learning platform
• Attending business meetings with groups involved for gathering and analyzing user stories
• Creating tasks for usability testing and preparing customer experience feedback
• Attending daily scrum meetings as a team player and updating work on JIRA

Environment: Sketch, Invision, Balsamiq, Zeplin, MS-Word, WebEx Meeting, MS-PowerPoint