Adobe Campaign Manager Resume Carlsbad, CA - Hire IT People

SUMMARY

Involved in setting up Adobe Campaign Platform.
Created Technical Workflow, Targeting and Segmenting, Campaign execution, Performing A/B testing and Managing Offer Engine in real time to send dynamic offers to end users based on their behavior.
Design, develop, deploy, and monitor campaigns using the Adobe Campaign Management tool.
Design, build and execute multi - channel Campaigns leveraging the adobe Campaign application Support quality and user acceptance testing such as creating test cases and executing tests as related to marketing campaigns.
Configure and extend a Campaign data model, configure folder permission, Setup user access rights.
Extending the Campaign Schema Database on the basis of requirement.
Developed custom launchers and workflows for processing & publishing Assets.
Written schedulers for batch processing of assets. Made many configurable properties in schedulers.
Integrated Campaigns with AEM to manage email delivery content and forms directly in Adobe Experience Manager.
Supervised Delivery and Tracking, simulation and delivery.
Overlooked response management and campaign management.
Configured the interface to use a new recipient table and created filters to manipulate the new recipient table.
Setup automated export workflows modify an input form and deploy Campaign configurations.
Troubleshoot and diagnose issues related to a Campaign implementation.
Developed styles for the respective AEM pages and Templates using HTML5, CSS3 and Js from the scratch to build an entirely new site in AEM and made the sites responsive for tablet and mobile view using media queries.

TECHNICAL SKILLS

Modeling Tools: Balsamiq, MS Visio, Visual Paradigm

Source Control/Versioning: Bit bucket, GIT, TFS

RDBMS & DB tools: Oracle 10g, MySQL, PL/SQL

Operating System: Windows and Linux

BI Tools: Tableau, Cognos, BI/BO

Adobe Technologies: Adobe Campaign, Adobe Target, Adobe Survey Module, Adobe MRM

Web Technologies: XML,HTML5, CSS, JS, JQuery, AJAX, KM

Methodology: Agile and Waterfall SDLC

PROFESSIONAL EXPERIENCE

Confidential - Carlsbad, CA

Adobe Campaign Manager

Responsibilities:

Involved in end to end implementation of campaign which comprises different modules Adobe Campaign (Formerly Neolane).
Responsible for requirement gathering to run the campaign, designing and execution of Campaign.
Created various Segments, Offers, Creating and Personalizing EMail templates, running the EMail Campaigns, integrating Adobe Campaign with Adobe Experience Manager.
Involved in preparing HLD (High Level Design), LLD (Low Level Design) documents covering details of the solution in the most granular form, providing details about different technologies used.
Provided the Campaign Execution Solution based on the Geographical holiday calendar.
Designed the automation of Customer selection for the next BEST OFFER based on the individual responses captured.

Confidential - Thousand Oaks, CA.

Adobe Campaign Developer

Responsibilities:

Expert in Adobe Campaign and the Marketing Cloud as a whole, presenting high level views of its capabilities and designing solutions leveraging standard functionality, custom development and integrations
Lead consultative engagements with clients, exploring their technical and business challenges. This will include delivering workshops, presenting solution overviews and providing benefits analysis of software features and developments
Provide consulting services to aid the implementation, adoption, operation and expansion of Adobe Campaign and the Marketing Cloud at client organisations.
Ownership of the technology solution from estimation and design through to delivery, acceptance and operation
Creation of accurate estimates and quotations for Adobe Campaign Consulting services
Collaborate effectively with on and offshore delivery resources, as well as owning some advanced or custom development activities
Liaising and coordinating with Adobe partners to ensure optimal delivery of services to clients

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Adobe Campaign Manager Resume

Carlsbad, CA

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